Scoping the International Market Place - Yan Chim Kee
8 Pages2776 Words171 Views
Added on 2019-10-01
About This Document
This article explores the international market place with Yan Chim Kee, a Hong Kong-based confectionary company. It covers the scope and key concepts of international marketing, routes to market a product, market entry strategies, and more. The article also discusses the rationale for an organization to market internationally, criteria and selection process to evaluate which international market to enter, and defines market entry strategies with advantages and disadvantages.
Scoping the International Market Place - Yan Chim Kee
Added on 2019-10-01
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