Marketing Strategy and Plan for Nestle - Desklib

Running head: MARKETING STRATEGY AND PLAN
Marketing Strategy and Plan
Name of student
Name of University
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1MARKETING STRATEGY AND PLAN
Table of Contents
Introduction......................................................................................................................................3
Activity 2.........................................................................................................................................3
Activity 5.........................................................................................................................................4
Conclusion......................................................................................................5
References......................................................................................................6

2MARKETING STRATEGY AND PLAN
Introduction
The report is prepared with focus on the marketing strategy and planning for the company
named Nestle with the consideration of two activities. The first activity will demonstrate about Nestle,
which has been an established company in Australia and has successfully created a sustainable place in
the competitive business environment. The promotional campaigns and news about the new products to be
launched will be illustrated here along with the ways by which healthy diet and consuming habits among
people are promoted while the second activity will demonstrate about the demographic trends that can
create better opportunities for the companies to manage global marketing properly (nestle.com.au 2018).
Activity 2
From the access to the website of Nestle, Australia, it has been found that there are
information about more on the promotional campaigns rather than the launch of new products and
services. The first and foremost is the campaign related to Healthy Active Kids, which was targeted at the
parents and families of the children regarding their priority ob health consuming habits and behaviours.
The promotional campaign has been implemented for making the people focus on healthy consumption
habits and makes their children stay healthy and safe. Prior to the implementation of this promotional
campaign, a survey was conducted for making the parents understand about the diet to be maintained for
the children, furthermore provide them with enough ideas and information regarding the healthy diet of
children (Armstrong et al. 2015). From the surveys, it was found that most of the parents are concerned
about the nutrition of children and so the campaign has been promoted to make them knowledgeable
about the right portion of balanced diet that the children should have every day in order to remain health.