Automotive Industry Analysis & Collaboration

The assignment delves into the current state of the automotive industry, highlighting the trend towards consolidation and alliances for access to advanced technology, manufacturing capabilities, and distribution channels. It examines the benefits of specialization within the sector and discusses how collaborations are leading to a more integrated system approach. The analysis considers cost-effectiveness, profitability, and global recognition as key drivers in this evolving landscape.

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TATA MOTORS UNVEILS NEW ZEST SEDAN
Student Name
Institute Name

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Contents
Introduction......................................................................................................................................3
Target market alternatives for Zest Sedan along with best alternative............................................3
Different ways for the research study on Zest Sedan along with option.........................................5
Types of defining Sampling Frame for the research study on Zest Sedan along with option.........5
Types of defining sampling approach for the research study on Zest Sedan along with option.....6
Effectiveness of stratified approach.................................................................................................8
Conclusion.......................................................................................................................................8
Reference.......................................................................................................................................10
Appendix........................................................................................................................................12

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Introduction
The report will discuss in detail about the revamp strategy of Tata Motors in India with the help
of a case study. Here it is important to understand that India in current time demographically and
economically is positioned well for development since it is effectively serving local demand as
well as rise in the options of export alternatives (Luthra et al., 2011). There is a forecasted rise in
the working class population in India and it is also likely to assist as well as change the
flourishing market for number of vehicles in private space. There is no doubt rise in the overall
prosperity with simpler access to money and rise in affordability is also expected to see high
volume of four wheelers in addition to two wheelers and it will also remain the main alternative
for many purchasers supported by rise is in standard of living in rural areas as well as youth
market including more and more women.
Target market alternatives for Zest Sedan along with best alternative
Following are the type of segmentation in Indian automobile industry for a vehicle like Zest
Sedan to sustain: -
1. Geographic: this kind of segmentation is considered one of the crucial grounds of
segmentation in the present automobile sector specifically in large countries like India.
The reason is that the situation here is different in different regions. In order to take
segmentation in the country, the manufacturer of tractor usually aim on different areas
where agriculture of main significance and will target on those farmer who have large
amount of land based on holding and have the right kind of resources to buy the tractor
(Govindan et al., 2010). On the contrary, there are number of commercial automobile

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companies as well that would actually segment the whole market on the basis of focus of
sectors in different region. In addition to it, there are luxury car manufacturers as well
that will actually target the region of metropolitan cities for the purpose or motive of
sales of their product where the small care manufacturers will also take into consideration
the development of cities and many townships by taking into account at the time of
process based segmentation of the products (Ray and Ray, 2011).
2. Demographic: another significant basis for the same in the automobile sector is
demographic segmentation. This kind of segmentation work as a base of marketing of
products as per the income, age and status. Carmakers of small cars like Nano and many
similar cars in this segment will mainly aim on the segment of people attached to the
middleclass and it comes under demographic kind of segmentation (Jahanshani et al.,
2014).
3. Psychological: this type of segmentation comes up with diverse kinds of models of the
products. This has been because of the case based on cars and where companies normally
come up with two or sometime three kind of similar model and it has been also noticed
by the analyst of industry that these variants of the medium of the model can sell the most
of the products (Sturgeon and Van Biesebroeck, 2010).
4. Behavioral: this type of segmentation is done on the basis of advantages that are sought
through different status like loyalty and many more. This is an significant kind of
segmentation in the automobile sector and it is important for many luxury car
manufacturers (Ray and Ray, 2011).

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The best kind of target market or the basis of segmentation for Zest sedan which Tata Motors
must take is Demographic segmentation and divide the market as per the income level and
affordability of the people since the car is made for middle income group.
Different ways for the research study on Zest Sedan along with option
It is important to understand here that when there is an attempt to study a population, it is
important to collect information from every part and every person in that group. This further
makes it very challenging to study the concept of population. For instance, in case of the study
based on population suffering from Schizophrenia in country like India can be huge or opinion of
the people or total population liking raisins can also be different and huge (Ill, 2014). So now
one can understand the challenges while understanding and studying populations. There are
smaller populations like college that are easier for collecting data for population. But the main
challenge here is that if one person also fails to be a part of population, this can mean that there
is no population at all. There are two kind of population or it is divided into two groups: -
1. Target population which means that there is whole group of people to which the author or
the person who is researching can base to generalize the finding of complete study.
2. Accessible population: this kind of population means that the researcher actually has a
reasonable or proper access and can be treated as a subset of the whole target population.
It is usually limited to region, city, country, regions or some time an organization or an
institution (Ill, 2014).
In this case Zest Sedan from Tata Motors will have to take accessible population because it is
important to accessible population here since the product launch will target a specific region and
a specific class of people for which is car is made and it is actually suitable for them (Ill, 2014).

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Types of defining Sampling Frame for the research study on Zest Sedan along with option
At the time of working the research study, it is important that people clarify all types of units that
are actually interested in studying the samples. There are units that can be associated with
people, companies or the present documents. The research will also cover these units with varied
population of interest. At the time of discussing the population, it is also significant to be as
specific as possible. The issue here is that it is cannot be always about the feasibility of the
studying the each unit in the population. It is obvious that the process consumes a lot of time and
it is not very inexpensive by nature and can cost a fortune to some in order to collect data from
every person in the population (Smolensky and Fitzgerald, 2010). In such cases, it is also
important to study a part or subset of the population in the form of sample which will make the
process much convenient and simple. The overall process at the time of selecting the sample
requires being quite deliberate by nature and there are different kinds of sampling methods that
can be used based on the motive of research. Before the selection of a sample one requires
discussing the sampling frame and is actually a list of all kinds of population based on interest.
The research can be conducted with research finding to the population discussed and defined
with the help of sampling frame only.
Types of defining sampling approach for the research study on Zest Sedan along with
option
There are number of social researchers who base their observation on the fact that getting
information from people in the population is very difficult and some time not very possible. So
in the place of an attempt to collect all kind of information, the trick here is to collect a small
sample of population (Smolensky and Fitzgerald, 2010). However, population like anything else

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has different kinds to collect a sample for population. There are different manners of taking a
samples and following are different kind of sampling techniques:
1. Random sample: every person in the population must get the equal opportunity of getting
selected.
2. Stratified sample: An author can easily divide the population into varied group based on
features, and sometimes researchers can randomly select from every group which is
based on the overall size (Marucco et al., 2011).
3. Quota based sample: the authors can intentionally set the needs to make sure a specific
group that can be presented.
4. Purposive: an author sometimes with motive aims on specific subset in the population.
5. Convenience: the overall selection in this kind of sample is usually based on the overall
need of the gaining the access.
6. Probability and non-probability techniques: the basic different or distinction between
probability and non-probability methods of sampling that these kind of sampling does not
based on any random selection however, probability sampling does depend on the
random samples. This means that non-probability samples never relies on the overall
rationale of the present probability principle. Sometime, a probabilistic based sample is
based on some odds or possibility that people have in representing the population in right
manner (Thompson, 2013). Here estimation is easy with confidence based intervals for
the statistics. Various non-probability samples may also show the population in right
manner and it usually will be very hard for people to understand the concept. Generally,
the authors or researchers asks especially for probabilistic or random sampling approach
over non-probability one and further consider them to more right as well as rigorous by

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nature. At the same time, there are various applied science based there can be situation
where it may not be very feasible or right or sometimes very practical to perform such
random based sampling.
The case study of Zest Sedan launch by Tata motors can use the stratified sampling approach.
This approach helps in dividing the population into distinct groups and they are termed as strata.
Probability samples or simple random sample is also drawn here from every group (Thompson,
2013).
This kind of sampling will help Tata Motors to decrease the overall size of sample needed to
accomplish a given amount of precision. It is also possible to raise the level of precession with
same type of sample size.
Effectiveness of stratified approach
One of the biggest benefits of using stratified approach in this case here is that it helps in
decreasing the biasness in selection. It is also important to understand here that the process of
stratifying the complete population before the actual application of random sample technique
assist in making sure that a sample can rightly show the population being a part of terms of the
criteria being used for the sake of stratification (Thompson, 2013). The process will be effective
also because it can be used in appropriate manner since it make sure that every group or
subgroup within the existence of population is able to reach a right of representation within the
present sample.

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Conclusion
On local level, there are some kind of consolidation or in other word alliances that are expected
as well as driven with the need to access for the better based of technology with right
manufacturing abilities, services and finally an effective distribution channels. The component
sector is also in a very strong space to take full advantage of cost effectiveness along with
profitability and global recognition with many engineering abilities (Thompson, 2013). The
advantages of the present collaboration is becoming more clear along with super specialist that
can further emerge as the automobile that can be treated as a whole system with every specialist
aiming on a kind of sub-system as well.

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Reference
Govindan, K., Kannan, D. and Noorul Haq, A., 2010. Analyzing supplier development criteria
for an automobile industry. Industrial Management & Data Systems, 110(1), pp.43-62.
Ill, P.A.R.T., 2014. SAMPLING CONCEPTS Population. Nursing Research-E-Book: Methods
and Critical Appraisal for Evidence-Based Practice, p.231.
Jahanshani, A.A., Hajizadeh, G.M.A., Mirdhamadi, S.A., Nawaser, K. and Khaksar, S.M.S.,
2014. Study the effects of customer service and product quality on customer satisfaction and
loyalty.
Luthra, S., Kumar, V., Kumar, S. and Haleem, A., 2011. Barriers to implement green supply
chain management in automobile industry using interpretive structural modeling technique: An
Indian perspective. Journal of Industrial Engineering and Management, 4(2), pp.231-257.
Marucco, F., Boitani, L., Pletscher, D.H. and Schwartz, M.K., 2011. Bridging the gaps between
non-invasive genetic sampling and population parameter estimation. European Journal of
Wildlife Research, 57(1), pp.1-13.
Ray, S. and Ray, P.K., 2011. Product innovation for the people's car in an emerging
economy. Technovation, 31(5), pp.216-227.
Smolensky, N.L. and Fitzgerald, L.A., 2010. Distance sampling underestimates population
densities of dune-dwelling lizards. Journal of Herpetology, 44(3), pp.372-381.
Sturgeon, T. and Van Biesebroeck, J., 2010. Effects of the crisis on the automotive industry in
developing countries: a global value chain perspective.

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Thompson, W. ed., 2013. Sampling rare or elusive species: concepts, designs, and techniques for
estimating population parameters. Island Press.

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Appendix
https://www.kpmg.de/docs/Auto_survey.pdf
https://www.ibef.org/industry/autocomponents-india.aspx
http://gerpisa.org/ancien-gerpisa/actes/28/28-4.pdf
http://info.shine.com/industry/automobiles-auto-ancillaries/3.html