HC2022 Market Research on Tata Motors | Assignment
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Marketing Research Assignment (HC2022)
Added on 2020-02-23
HC2022 Market Research on Tata Motors | Assignment
Marketing Research Assignment (HC2022)
Added on 2020-02-23
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RUNNING HEAD: TATA MOTORS UNVEILS NEW ZEST SEDAN1TATA MOTORS UNVEILS NEW ZEST SEDANStudent NameInstitute Name
TATA MOTORS UNVEILS NEW ZEST SEDAN2ContentsIntroduction......................................................................................................................................3Target market alternatives for Zest Sedan along with best alternative............................................3Different ways for the research study on Zest Sedan along with option.........................................5Types of defining Sampling Frame for the research study on Zest Sedan along with option.........5Types of defining sampling approach for the research study on Zest Sedan along with option.....6Effectiveness of stratified approach.................................................................................................8Conclusion.......................................................................................................................................8Reference.......................................................................................................................................10Appendix........................................................................................................................................12
TATA MOTORS UNVEILS NEW ZEST SEDAN3IntroductionThe report will discuss in detail about the revamp strategy of Tata Motors in India with the help of a case study. Here it is important to understand that India in current time demographically and economically is positioned well for development since it is effectively serving local demand as well as rise in the options of export alternatives (Luthra et al., 2011). There is a forecasted rise in the working class population in India and it is also likely to assist as well as change the flourishing market for number of vehicles in private space. There is no doubt rise in the overall prosperity with simpler access to money and rise in affordability is also expected to see high volume of four wheelers in addition to two wheelers and it will also remain the main alternative for many purchasers supported by rise is in standard of living in rural areas as well as youth market including more and more women. Target market alternatives for Zest Sedan along with best alternativeFollowing are the type of segmentation in Indian automobile industry for a vehicle like Zest Sedan to sustain: -1.Geographic: this kind of segmentation is considered one of the crucial grounds of segmentation in the present automobile sector specifically in large countries like India. The reason is that the situation here is different in different regions. In order to take segmentation in the country, the manufacturer of tractor usually aim on different areas where agriculture of main significance and will target on those farmer who have large amount of land based on holding and have the right kind of resources to buy the tractor (Govindan et al., 2010). On the contrary, there are number of commercial automobile
TATA MOTORS UNVEILS NEW ZEST SEDAN4companies as well that would actually segment the whole market on the basis of focus of sectors in different region. In addition to it, there are luxury car manufacturers as well that will actually target the region of metropolitan cities for the purpose or motive of sales of their product where the small care manufacturers will also take into considerationthe development of cities and many townships by taking into account at the time of process based segmentation of the products (Ray and Ray, 2011). 2.Demographic: another significant basis for the same in the automobile sector is demographic segmentation. This kind of segmentation work as a base of marketing of products as per the income, age and status. Carmakers of small cars like Nano and many similar cars in this segment will mainly aim on the segment of people attached to the middleclass and it comes under demographic kind of segmentation (Jahanshani et al., 2014). 3.Psychological: this type of segmentation comes up with diverse kinds of models of the products. This has been because of the case based on cars and where companies normallycome up with two or sometime three kind of similar model and it has been also noticed by the analyst of industry that these variants of the medium of the model can sell the mostof the products (Sturgeon and Van Biesebroeck, 2010). 4.Behavioral: this type of segmentation is done on the basis of advantages that are sought through different status like loyalty and many more. This is an significant kind of segmentation in the automobile sector and it is important for many luxury car manufacturers (Ray and Ray, 2011).
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