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HC2022 Marketing Research Assignment

Added on - 04 Mar 2020

The assignment briefly informs about various technologies and social media platforms, which are growing in popularity among different business companies. This particular paper encourages the company to choose Salesforce which offers robust services such as lead generation, sales forecast, etc. The main purpose of this assignment is to prove the importance of different technologies for enhancing the marketing research capabilities of the ResMarket Pty Company.

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Running head: MARKET RESEARCHMarket Research[ResMarket Pty]Name of the student:Name of the university:Author note:
1MARKET RESEARCHExecutivesummaryThe assignment briefly inform about various technologies and social media platforms, whichare growing in popularity among different business companies. ResMarket Pty is a marketingresearch company, which has desire for being competitive in the market; however, they havenot so far adopted any big change in terms of advancement. This particular paper encouragesthe company to choose Salesforce that offers robust services such as lead generation, salesforecast etc. Moreover, the paper also explains in brief the importance of Salesforce to raiseits needs to ResMarket Pty Company.
2MARKET RESEARCHTable of ContentsIntroduction................................................................................................................................3Market research in past..............................................................................................................3Technology & market research..................................................................................................3Technologies used in present day market research....................................................................4Recommended technology for the selected company................................................................4Conclusion..................................................................................................................................5Reference....................................................................................................................................6
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ResMarket PtyCompany needs to make some investments and purchase the cheaper version of Salesforce. It is necessary to realize the potentiality of the recommended technology. They should focus on future business and implement the technology for being competitive in the market.