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HC2022 - Market Research - Report

   

Added on  2020-03-01

9 Pages1527 Words63 Views
Running head: MODERN TECHNOLOGY IMPACT 0Marketing Research

MODERN TECHNOLOGY IMPACT 1Executive SummaryModern technology has affected all the aspect of marketing research process. The process of collecting and analysing information for market research has changed significantly. Organisations use modern methods to enhance their efficiency and reliability of research. Themodern method of data collection includes online reviews, programs, social media and focus groups. These methods allow faster collection of a large amount of data through different sources. Various modern applications allow companies to enhance the quality of their data evaluation. These technologies ensure speed and quality over human evaluation. They allow organisations to analyse a large amount data in few minutes. To apply this method, companies are requiring new skilled employees. ResMarket can adopt these technologies to enhance their research functions. The company can gain an advantage over a competitor by using modern technology for their research. The cost of implementing this technology is high but its advantages benefits company in long run.

MODERN TECHNOLOGY IMPACT 2Table of ContentsExecutive Summary...................................................................................................................1Introduction................................................................................................................................3Impact on Procedure of Marketing Research.............................................................................4Social Networks.....................................................................................................................4Information Gathering............................................................................................................4Evaluation Process.................................................................................................................4Different Positions.................................................................................................................5Sources...................................................................................................................................5Product Improvement.............................................................................................................5Benefits of Modern Technology in Research.............................................................................5Conclusion..................................................................................................................................7References..................................................................................................................................8

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