Health Organization Case Study

This study explicitly focuses on a healthcare organization named United Healthcare. The study will access the readiness of the United Healthcare in addressing he healthcare needs of the citizens in the next decade, it will also include a strategic plan that will target and address the growth of the healthcare organization, nurse staffing, resource management and patient satisfaction. Finally, a comparison will be made between the United Healthcare and the Singapore Airlines and it will also mention about the cultural issues that have influenced the practices.

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Health Organization Case Study
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Health Organization Case Study
Introduction
This study explicitly focuses on a healthcare organization named United Healthcare. The
study will access the readiness of the United Healthcare in addressing he healthcare needs of the
citizens in the next decade, it will also include a strategic plan that will target and address the
growth of the healthcare organization, nurse staffing, resource management and patient
satisfaction. Finally, a comparison will be made between the United Healthcare and the
Singapore Airlines and it will also mention about the cultural issues that have influenced the
practices.
United Healthcare organization
United Healthcare organization or a group is an American (Minnesota) based non-profit
company (managed healthcare). In the year 2018, United Healthcare has reached a rank of 5 in
the fortune 500 rankings in terms of the total revenue. The United Healthcare organization offers
insurance services and the healthcare products. In the year 2017, the United Healthcare
organization has become one of the largest healthcare company in terms of revenue ($200
billion). The company was founded in the year 1977 by Richard T. Burke. The mission of the
company is framed to provide excellent healthcare service for the American citizens. The
mission of the company is to help people to lead a healthy life and make the health system work
in a better way for each and every one. United Healthcare seeks to enhance the performance of
the healthcare system and improve the overall wellbeing and the health of the people and the
community from which they belong. United Healthcare work with the key partners and the
health care professionals so that it can be expanded and the quality healthcare can be accessed at
an affordable price. It also supports the patient/physician relationship and at the same time

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empower the people with the proper tools, guidance and information which can be used to make
decisions and personal healthcare choices (Uhc.com, 2019).
Strategic plan
Nurse staffing- it is important to note that a flu shot is the best way to weaken and avoid
flu. Due to this the United Healthcare group has started an initiative for the American citizens so
that they can have a 100 percent coverage. However, one of the major concern is that there is a
shortage in the number of clinics, convenience care clinics and the pharmacies in states. These
clinics are often seen to be understaffed and United Healthcare must conduct recruitment of the
nurses at a regular basis to provide 100 percent coverage to citizens of a specific state. The
clinics can have additional emergency provisions for treating patients with minor injury and this
will require recruitment of nurses on a quarterly basis so that the increased flow of the patient
can be solved (Uhc.com, 2019).
Resource management- The United Healthcare effectively utilize the Optum and
UnitedHealthcare so that the medical organization can provide medical benefits to the people
that reside in over the 50 different states and also in other countries. United Healthcare
organization can employ additional funds into the innovation and technology in an annual basis
and this will enable the trillions of the digital transactions annually. Optum is the leading
technology based healthcare service towards the modernization of the healthcare service. This
can be enhanced by the infusing and integrating the system with the OptumIQ, which is a unique
combination of the expertise, health, analytics and data (Uhc.com, 2019).
Patient satisfaction- Patient satisfaction is a major concern for any service based
company or organization. Due to this the United Healthcare insurance plans must meet the needs

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of the employers and the individuals. Along with the services like vison, dental and other dental
plans must be helpful in keeping an individual and family healthy. The Medicare plans are
especially designed for the patient that are 65 years of age and old. While this plan can be
modified so that it can include the patients that less that the 65 years of age and are disabled or
having other complex issues (Uhc.com, 2019).
Network growth- The UnitedHealthcare organization and Optum are the two both
specialised form of care and it is necessary that the United Healthcare must establish a
relationship with the Health Action Council. Health Action Council is an organization that is
dedicated towards improving the cost of care and the quality of care. This tie up will lead to an
enhanced form of the insurance plan that are available to the Health Action Council member
companies (Uhc.com, 2019).
Comparison between the United Healthcare and Singapore airlines
Singapore Airlines was setup in the year 1972 after the formal separation from the
Malaysian Airlines. While the United Healthcare was established in the year in the 1977.
Singapore airlines followed management program that suited the organization and it suited the
Singapore Airlines well. The candidates that were selected to serve the company are well
qualified, and experienced. The various position in the company were filled by the diverse
people so that the customers can be served properly (Heracleous & Wirtz, 2012). Similarly, the
United Healthcare have a worldwide strength of 300,000 people that assist the enterprise into the
commitment to quality and entrepreneurial spirit. While on the other hand United Healthcare has
workforce of more than 86,000 clinical professionals that focus on the helping people to lead a
healthy life. Customer satisfaction in case of United Healthcare is based entirely on the sort of
healthcare insurances provided by them and they cover a wide range of population and needs of

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the different types of the clients. While the Singapore airlines have satisfied customers because
the services are tailor made for the Asian culture that are presented impeccably (Uhc.com, 2019).
Conclusion
From the above discussion it can be concluded that healthcare organizations need to
focus on a lot of factors to satisfy a customer or a patient/service user. This is no different for the
Singapore Airlines and for the quality of the service it renders to the customers of Asia. The
United Healthcare is one of the premier healthcare institutes that provide a best quality
healthcare and is on par with the service provided by the Singapore Airlines.

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References
Heracleous, L., & Wirtz, J. (2012). Strategy and organisation at Singapore Airlines: achieving
sustainable advantage through dual strategy. In Energy, Transport, & the Environment
(pp. 479-493). Springer, London.
Uhc.com. (2019). About Us | UnitedHealthcare. Retrieved from https://www.uhc.com/about-us
Uhc.com. (2019). FACTS 2018 Q3 Helping people live healthier lives and helping make the
health system work better for everyone. Retrieved from
https://www.uhc.com/content/dam/uhcdotcom/en/AboutUs/PDF/2018_Q3-
FactBook_P12_SinglePage_FINAL.pdf
Uhc.com. (2019). Health Insurance Plans for Individuals & Families, Employers, Medicare |
UnitedHealthcare. Retrieved from https://www.uhc.com/

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