Health Promotion Report

This report explores the concept of health promotion, analyzing government strategies, models of health promotion, and the role of professionals in achieving health targets. It examines the connection between government strategies and health promotion models, highlighting the importance of aligning health care practices with government guidelines. The report also explores the role of routines in promoting healthy living and the potential conflicts that can arise between health promotion initiatives and local industries.

HEALTH PROMOTION

Contents
INTRODUCTION ..........................................................................................................................1
TASK 1 ...........................................................................................................................................1
Covered in Brochure...............................................................................................................1
TASK 2............................................................................................................................................1
2.1 Analyze connection between government strategies and models of health promotion....1
2.2 Role of professionals in meeting government targets for health promotion....................2
2.3 Role of routines in promoting health living.....................................................................3
M2 Select/design and apply appropriate methods/technique.................................................4
D3 Demonstrate convergent/ lateral/ creative thinking..........................................................4
TASK 3............................................................................................................................................4
3.1 Health beliefs relate to theories of health behavior..........................................................4
3.2 Possible effects of potential conflicts with local industry on health promotion...............5
3.3 Importance of providing relevant health related information to public...........................6
M3Present and communicate appropriate findings................................................................7
TASK 4............................................................................................................................................7
Covered in Poster...................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Health promotion refers to conduct effective as well as efficient promotional activities to
promote to improve health condition of people living in society. It includes to provide
appropriate information to public about health care problem and relevant precautions so that they
can avoid the same properly. Moreover, there are different types of promotional mediums such
as banners, poster, leaflets and television through which required information about severe health
problem an e provided to people (Horton and Farnham, 2015). It will provide support to reduce
infections and citizens cab remain diseases free. The present report is based on case study about
Rajesh and his family immigrant to United Kingdom and NHS hospital which provides medical
care services to needy people in order to complete their desired requirements. This assignment
will focus on effects of socio– economic influences and relevance of government sources on
health. It will also include role of professionals important of providing health related information
to people.
TASK 1
Covered in Brochure
TASK 2
2.1 Analyze connection between government strategies and models of health promotion
The government has various strategies to promote better health among citizens through
conducting effective programs and events to provide required services for welfare of them. It
involves different types of techniques and policies to solve problems of people living in country
to make the weak being. However, it includes that health care models are depending upon kind
of community and relevant issues which are made by following guidelines provided by
government. It is necessary for health organizations and other agencies to make different model
of providing effective medical facilities through obeying every strategy of government
authorities in proper manner. It will facilitate to avoid negative factors and every health model
can be established in correctly in legal way which can be adopted easily by people (Giddens,
2013).
On the basis of given case, local agencies are required to follow guidelines of government
while make decision about health model to solve problem of obesity in family of Ramesh. It will
1

provide support to carrying out correct treatment process in legal manner which facilitate to
make them healthy by reducing extra body weight immediately. Meanwhile, it involves the
criteria of ensuring health and safety aspects by government for welfare of overall citizens living
in country. In addition to this, Ramesh and is family are not able to follow instructions to live in
safe locality due to lack of funds and education. It will results into unhealthy condition of howler
family which is not favorable for their further life. There are various kinds of social, medical and
behavioral theories which can be utilized for carrying out effective health promotion regarding
obesity in which one of them is given below.
Beattie's model of Health Promotion
This consist two scales that make four quadrants in which horizontal spectrum is
Individual to Collect whereas vertical is Authoritative to Negotiated. It can be used for
conducting health promotion in more effective as well as efficient manner in terms of reducing
various types of health problems including obesity.
Authoritative Collective – This include legislation for enforcing fast food outlets to
reduce the level of salts and fats in their products and try to make them more healthy. It include
to develop accurate policies to specify meals in schools and develop partnerships with food
suppliers to increase availability of fresh fruits and vegetables in community.
Community Development – The community development consists to make people
aware about harmful effects of fast food and motivate parents to speak out regarding limited
availability of fresh fruits and other food products.
Health Persuasion – This can be described as to conduct sessions and events in schools
to make kids aware about unhealthy food items and related negative effects on health. It include
to encourage people to intake healthy vegetables besides of preferring fast food.
Health Counselling – The health counselling refers to conduct appropriate programs and
sessions for people and encourage them to prefer healthy food items and avoid fast food on
regular basis to stay healthy.
2.2 Role of professionals in meeting government targets for health promotion
The health care organizations are able to sort out problems of patients because of effective
efforts of medical professionals in terms of providing proper medication to them. It is necessary
to gain correct education and proper practical knowledge of conducting clinical practices or
methods so that health problem can be solved in accurate way (Doherty, Horne and Wootton,
2

2014). However, government targets are to control infection among people so that they will
remain healthy which is essential for their development and professionals plays a significant role
to fulfil the same. There are different objectives of government authorities regarding various
severe health problems like tuberculosis, obesity, HIV and many more, moreover, medical
professionals like doctors, nurses, pathologist, specialists and other professionals out their efforts
to reduce severity of particular health issues in society. According to the given case scenario,
Ramesh and his family can get correct medication for their health issue like obesity to provide
them comfortable lives.
Medical professional performs their tasks in order to render correct diagnosis and
treatment to patients as per their disease and provide them from the same (Weare, 2013). It
involves roles of various specialists in differentiated field of medical science to deal with various
severe diseases. In addition to this, they basically determine those areas in health which is
required to be improved for welfare of people in country. Meanwhile, they conduct promotional
activities and provide correct knowledge about precautions which helps to citizens in order to
remain infection free and spend comfortable lives respectively.
2.3 Role of routines in promoting health living
The daily routine activities and lifestyle of an individual highly impacts of their health
condition according to the same. It is necessary to apply healthy habits like regular physical
exercise and health diet which provide support to avoid various severe infections easily (Moser
and Kalton, 2017). However, it also involves to take care of hygiene through cleaning own body
and surrounding areas which are responsible for creating harmful bacteria as well as other
microorganisms to spread health problems. It involves that regular routine of taking fast food or
sedentary behavior is responsible for gaining extra body fat which facilitate to create risk of
other severe diseases like blood pressure, stroke, diabetes and many more. Moreover, it is
essential to promote healthy routine and lifestyle which is very important to make sure about
healthy condition of people living in a country.
At the other hand, different types of effective mediums can be used such as television, radio,
newspaper, magazines, banners, posters, leaflets, fliers and social media including Facebook,
Instagram, Skype etc. it is necessary provide correct information to follow regular exercise, take
care of proper hygiene and intake balanced diet are really essential for remaining well-being
respectively (Stevens, 2017). According to the given case study, Rajesh and his family regular
3

intake fast food because of less income for a pair of years which results into their obese
condition that should be treated properly to maintain the same. It involves the criteria to apply
healthy habits which are helpful to gain appropriate wellbeing condition of people to spend their
lives in comfortable manner.
M2 Select/design and apply appropriate methods/technique
The health promotion model that are required to be consider are mainly depend on
numerous set of factors such as types of people, demography of community, behavioral
outcomes and level of technological development. With the assistance of this model in present
case study of Rajesh and Shubha there will be an effective determination of health and safety
aspects within their life can be ascertained with the help of which individual can further able to
survive a healthy life. Mentioned below the model is defined:
Health and Education Model– This is the model in which the health and its promotion
among the people are linked with various education programs and the level and kind of
education among the people. The more qualified the people, more active involvement they will
have in order to fulfil the health priorities and promotions.
Thus, with the help of this model both Rajesh and Shubha can able to get knowledge and
relative information related to healthy eating habits and can further lead a happy life.
D3 Demonstrate convergent/ lateral/ creative thinking
There are different types of roles of routines that can be effectively undertaken as to further
promote healthy living for both Rajesh and Shubha. In this they can take consider different types
of government programs and can further adopt healthy living lifestyle. With the help of this they
can initiate their new healthy living life style standards with healthier life stages.
TASK 3
3.1 Health beliefs relate to theories of health behavior
The health care requirements can be analyzed by behavior of an individual as it indicates
medical needs so that appropriate treatment can be provided to them. It involves the criteria of
generating idea through evaluating behavior which is helpful to make correct decision in order to
4

make them disease free in accurate way. However, health behavior of a person indicates about
their current condition or shows symptoms of desired health issue which facilitate to conduct
more effective as well as efficient treating procedure in terms of solving them appropriately. In
addition to this, behavior and reactions of patients provide support to known about their response
of immune system as well as medication suitable for them a particular person has its own
immune system according to which their body responds which should be analyzed properly in
respect of making correct decision for their welfare (Sampson, 2017).
As per given scenario, Rajesh and his family indicates about their obese condition through
their behavior and their belief includes that body fat is symbol of wealth & prosperity. It involves
the sedentary behavior of his children of sitting and watching TV without having any physical
activity is responsible for their obese situation. Behavior of people indicates the model to be set
for solving their problems relevant to health.
Stages of change model – This model refers to trans theoretical model which include
several stages such as pre- contemplation, contemplation, preparation, action, maintenance and
termination. However. These stages required different intervention strategies in order to
implement changes step-by-step in order to make very people to adopt respective changes
regarding health problems like obesity. Moreover, it involves various processes to apply change
such as consciousness raising, dramatic relief, self- reevaluation, environmental reevaluation,
social liberation, self liberation, helping relationships, counter conditioning, reinforcement
management and stimulus control.
Theory of reasoned action – This model is helpful to define connection between beliefs,
attitudes, norms, intentions and behavior of individuals which impacts on their regular lives. It
consist to modify beliefs and attitudes of people to improve their behavior in order to reduce
problem of obesity among citizens.
Health Belief model – This model suggest that belief of an individual is a personal threat
of an illness or disease for which a person will adopt recommended action to become well-being.
It include perceived susceptibility, severity, benefits and barrier along with cue of action & self
efficacy.
3.2 Possible effects of potential conflicts with local industry on health promotion
There are different local industries are present in market relevant to fast food, drinks and
other products which impacts on health people in negative manner. It involves that health
5

promotion campaigns appeal against fast food products and other related items which effects on
these local companies in terms of reducing productivity as well as profitability of business.
However, it will facilitate to create critical situation of conflicts because health promotion
banners consist message of avoiding junk food, drink and other harmful eatable goods which
directly impacts on profit of relevant enterprises (Hong and et. al., 2013).
Moreover, health promotion events are necessary to be carried out by government as
smoking, intake alcohol, regular junk food and many more products are harmful for health as it
will create severe problems for citizens so that they should be reduced the use of the same. In
addition to this, local industry takes actions against the same by making strategy to promote their
product with help of conducting effective promotional activities in respect of boosting up sales of
the products appropriately (Glendinning, 2015). As per given case, government of United
Kingdom should make people aware about junk food so that Rajesh and his family will avoid the
same by knowing negative impacts of the same on health condition accordingly.
3.3 Importance of providing relevant health related information to public
The health care information is required to be gained by every citizen because it helps to
avoid various severe health problem easily, it involves the best criteria to conduct health
promotional activities in order to render correct information about different disease along with it
precautions which facilitate to reduce cases of infections in country. However, it involves to
make them aware about disease and some effective daily routine step such as avoid fast food,
smoke alcohol, adopt regular exercise and take balanced diet which helps to remain fil and fine.
Additionally, proper information providing is effective to reduce risk of infection spreading
among community due to which many of them will leads to death (Ball, Grubnic and Birchall,
2014).
At the other hand, if Rajesh and his family got educated about precautions and known about
health problems then they will avoid regular intake of fast food which helps them to remain
healthy. Meanwhile, it is necessary for government authorities and other health care
organizations to conduct health promotion activities on regular bass in proper way, it will
provide support to people for adopting healthy lifestyle and take precautions to avoid critical
health issues effectively.
M3Present and communicate appropriate findings
6

For promotion of health, there are different types of conflict issues that relatively put
significant impact upon the process in order to achieve significant outcomes. For an instance, due
to excess obesity Rajesh and Shubha regularly invited to school as to reduce body weight this
may further create conflicts with the local fast food and fizzy drinks industries. Along with this,
change in within the behavior and lifestyle of people significantly impact in health promotions
activities that lead towards worst health conditions for the individual like Shubha and Rajesh and
children's. For an individual or community, impact of social environment has significant
contribution in accessing the health care services and knowledge about the activities that could
hamper the current state of health using fast food and Fizzy drinks. Hence, it is being considered
that the social environment in which Shubha and Rajesh are living could be major barrier in
accessing the health care service as well having the negative impact on the local industry.
TASK 4
Covered in Poster
CONCLUSION
From the above report, it is concluding that health promotion can be described as to make people
aware about severe disease with relevant precautions. It is helpful to reduce risk of suffering
from health problems and spend comfortable life properly. However, it involves several factors
which impacts on health of an individual like environmental, demographic, financial, social and
may more. Moreover, it includes role of professionals including doctors, nurse, surgeons,
specialist and pathologist to complete health target of government. In addition to this, local
industry can create conflicts because health promotion facilitates to reduce sales of companies
related to fast food, drink, smoke, alcohol etc. Meanwhile, it is important to provide health care
information to public which helps them to avoid severe disease appropriately.
7

REFERENCES
Books and journals
Horton, S. and Farnham, D. eds., 2015. Public management in Britain. Macmillan International
Higher Education.
Giddens, A., 2013. The third way: The renewal of social democracy. John Wiley & Sons.
Doherty, T. L., Horne, T. and Wootton, S., 2014. Managing public services-implementing
changes: a thoughtful approach to the practice of management. Routledge.
Moser, C. A. and Kalton, G., 2017. Survey methods in social investigation. Routledge.
Stevens, R., 2017. Medical practice in modern England: the impact of specialization and state
medicine. Routledge.
Sampson, R. J., 2017. Family management and child development: Insights from social
disorganization theory. In Facts, frameworks, and forecasts (pp. 63-94). Routledge.
Hong, J. and et. al., 2013. Costs associated with treatment of chronic low back pain: an analysis
of the UK General Practice Research Database. Spine, 38(1), pp.75-82.
Ball, A., Grubnic, S. and Birchall, J., 2014. 11 Sustainability accounting and accountability in the
public sector. Sustainability accounting and accountability, p.176.
Glendinning, C., 2015. A single door: social work with the families of disabled children.
Routledge.
Weare, K., 2013. Promoting mental, emotional and social health: A whole school approach.
Routledge.
8

.
9