Healthcare Marketing Review Analysis

Running head: HEALTHCARE MARKETING 1
Healthcare Marketing
Name
Institutional Affiliation

HEALTHCARE MARKETING 2
VOICE SCRIPTS AND NOTES
NB: Please not that each subheading (NUMBERED 1-10 BELOW) is a slide. You should aim
at spending 1 minute each in each slide
“Good afternoon everyone.... I would like to welcome you to our presentation entitled
“Healthcare Marketing”
Welcome!
1. Selected Healthcare Organizations
The selected Healthcare Organizations include:
• UnitedHealth Group Inc. (Unh):
• CVS Health Corp:
• Cigna Corporation
UnitedHealth Group Inc. (Unh):
2. Overview
• It is the biggest health care services organization in the globe, and serves more than 50M
people in the US as of late 2018 and 5M people in Brazil.
• UNH provides a broad range of products and services on healthcare like HMOs; PPO;
POS; and managed free-for-service programs.
3. UnitedHealth Group Inc. (Unh) 5ps

HEALTHCARE MARKETING 3
• Product: It offers products via 2 business podiums serving 70M persons in the US.
UnitedHealthcare is a Health Benefits platform serving an array of markets in distinct
geographic areas/regions.
• Price: The Group provides an array of service with varying prices for health care
products or coverage provided by the group. Price schemes stay independent upon
coverage type approved by clients.
• Place: The Group is present in US and is serving key market segments and in various
locations.
• Promotion: The Group’s has its digital presence in social media accounts via Twitter,
YouTube, Facebook, RSS, and LinkedIn.
• People: The Group offers healthcare solutions to nearly 70M individuals in the US.
4. UnitedHealth Group Inc. (Unh) SWOT Analysis:
Strengths
• Strong presence in US
• Quality sales persons
• Best philanthropic CSR efforts
Weaknesses
• Inability to charge high prices
Threats
• Competition from rivals firms including CVs and Cigna Corporation