Healthcare Marketing Assignment Report

Healthcare
Marketing
Name
Institutional Affiliation

Introduction
• The selected Healthcare Organizations include:
• Unitedhealth Group Inc. (Unh):
• Cvs Health Corp:
• Cigna Corporation

UNITEDHEALTH GROUP INC. (UNH):
Overview:
• It is the biggest health care services organization in the
globe, and serves more than 50M people in the US as of
late 2018 and 5M people in Brazil.
• UNH provides a broad range of healthcare products
alongside services that include HMOs; PPO; POS; and
managed free-for-service programs.

UNITEDHEALTH GROUP INC :
FIVE PS
• Product: It offers products via 2 platforms of business to
serving 70M customers in the US. UnitedHealthcare is a
Health Benefits platform serving an array of marketplaces
in distinct geographic areas/regions.
• Price: The Group offers an array of service with varying
prices for health care products or coverage provided by
the group. Price schemes stay independent upon coverage
type approved by clients.