Healthcare Marketing Assesment Report

Running head: HEALTHCARE MARKETING 1
Healthcare Marketing
Name
Institutional Affiliation

HEALTHCARE MARKETING 2
UNITEDHEALTH GROUP INC. (UNH):
Overview
It is the biggest health care services organization in the globe, and serves more than 50M
people in the US as of late 2018 and 5M people in Brazil. UNH provides a broad range of
healthcare products alongside services that include HMOs; PPO; POS; and managed free-for-
service programs.
FIVE PS
Product: It offers products via 2 platforms of business to serving 70M customers in the
US. UnitedHealthcare is a Health Benefits platform serving an array of marketplaces in distinct
geographic areas/regions. It provides a broad range of health benefit commodities to people,
employees, and families alongside customers. It offers health coverage, vision and dental
coverage, Medicaid and Medicare schemes, global solutions to health, value-focused care as part
of its product strategy part of marketing mix. Optum is a novel arrival to this Group and it is a
Health Services platform focusing on enhancing healthcare system and offers software and info
items. It offers population-health-management, BPO service and advisory consulting facilities to
clients. It remains a digital branch which offers soft-wares for health monitoring (Kemp, Bui,
Krishen, Homer & LaTour, 2017).
Price: The Group offers an array of service with varying prices for health care products
or coverage provided by the group. Price schemes stay independent upon coverage type
approved by clients. Clienteles vary from people to family, physicians, brokers and employers.
The Group envisions to decrease health benefits costs. It has GHP; PHC and MHC in the US.
Place: The Group is in the US and is serving key market segments and in various
locations. It provides Medicaid beneficiaries’ services into distinct twenty-four states of US. It

HEALTHCARE MARKETING 3
targets global marketplace as it is yet to penetrate other economies as in the US.
UnitedHealthcare global is reaching to Brazilian, UK, Portuguese and India markets.
Promotion: The Group’s has a digital existence in social sites accounts via Twitter,
Facebook, YouTube, RSS, and LinkedIn. It has a broad array of services like Virtual Visits,
Rally, 24-Hour Nurse, and estimator of cost. These tools for innovation help manage clams, track
expenses, record as well as store health info of families in secure manner. It promotes products
via Internet websites, TV ads, print ads in newspaper and magazine. Business Wire provides the
mobile alerts for the Group. Its philanthropic CSR initiatives provide answers to tenacious
encounters in health. Its clienteles help societies via voluntary and contribution of financial aids
and time all year round. The Group’s “CelebrateOne” Foundation Program concentrating on
lowering IMR.
People: The Group offers healthcare solutions to nearly 70M individuals in the US. It has
200,000 employees in total serving in the healthcare market. Almost 65M individual s benefit
from pharmacy care services offer in OptumRx platform.
SWOT Analysis
Strengths
 Strong presence in US
 Quality sales persons
 Best philanthropic CSR efforts
Weaknesses
 Inability to charge high prices
Threats
 Competition from rivals firms
including CVs and Cigna Corporation
Opportunities
 Opportunities to enter new overseas
markets