Cultural Tourism and Sustainable Development

This assignment delves into the complexities of cultural tourism, analyzing its socio-economic effects on destinations and the importance of sustainability. It requires a critical examination of various aspects, including the influence on local communities, environmental considerations, and strategies for managing cultural tourism responsibly. The focus is on understanding the balance between economic benefits and the preservation of cultural heritage.

Heritage And Cultural
Tourism Management

Table of Contents
INTRODUCTION...........................................................................................................................3
1.1 Covered in Poster.............................................................................................................3
1.2 Potential conflicts in conservation of cultural and heritage resources.............................3
2.1 Purpose of heritage and cultural attractions.....................................................................4
TASK 3............................................................................................................................................5
3.1 and 3.2 covered in leaflet..................................................................................................5
4.1 Evaluating methods of interpretation in heritage and cultural industries.........................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Heritage and cultural tourism deals with providing travel experience of various heritage
places that positively influence one's belief and values (Alberti and Giusti, 2012). There are
various purposes that are associated with travelling. It not only serves leisure with fun and
recreational activities but also have educational purpose too. This report is based on heritage and
cultural tourism management present in United Kingdom and various industries that operate in
this sector. Assignment will consist of understanding growth and development of tourism
industry along with their purposes. Further various roles and responsibilities of organisations that
are associated with tourism sector will be analysed. Lastly study of various methods used for
interpretation in heritage and cultural tourism will be made that will successfully conclude this
assignment.
1.1 Analyse growth and development of Heritage and Culture Industry

1.2 Potential conflicts in conservation of cultural and heritage resources
Tourism industry require political, social, economical and ecological perspective that will
aid in delivering positive force to conserve resources that are associated with culture and
heritage. According case study given for this assignment revolves around preservation of
heritage and cultural properties in Lhasa. Tibet is largest tourism destination that consist of
fabulous monasteries and outstanding architecture. Lhasa, capital of Tibet encounters large
number of visitors every year, that are almost 10 million in numbers (Ashworth and Larkham,
2013). Mainly religious people or journalists in search of history visit this city. By recognising
importance of tourist spot, Chinese government has now started funding to outcast location that
will generate revenue for country. Some new projects have been introduced to renovate city and
monuments. New theme park will be constructed on outskirts of city with an investment of $4.5
billion. In addition, government has taken initiative in providing hospitality by establishing
Resort Lhasa Paradise which will be largest luxury hotel with around 1100 rooms.
Initiatives taken by government has created conflicts and disputes in local community.
They are protesting against Chinese government on a subject of London based free Tibet. This
issue can influence renovation of Lhasa and will cast a strong effect on heritage and cultural site.
Main reason for conflict is hampering of cultural property because of visitors. Also, globalization
can be another cause for influencing local community. Furthermore, local people have initiated
this campaign with a purpose of boycotting development and renovation of Lhasa. As they
believe that these activities are destroying cultural sites. Renovation will cause demolishing of
natural sites. Chinese government along with foreign agency will destroy tradition and custom of
Lhasa that have been practising for thousand of years (Boukas, Ziakas and Boustras, 2013).
To overcome this issue government must understand needs of local community. They
must take measures as per customs, beliefs and values of community. Also, support of
management authority from Lhasa can be used to resolve dispute. Lhasa is rich in cultural
heritage and have enormous amount of ancient resources. By encouraging tourism practise will
create new opportunities for business that will generate revenues. These revenues and returns can
be used by authorities and government official for improvement of society.
2.1 Purpose of heritage and cultural attractions
In order to attain profit in travelling industry, cultural and heritage attractions are very
important sectors. All over the globe number of visitors on these sites is on large-scale. Thus

making this industry a tremendous amount of profit. UK has significant amount of visitors as it is
cultural spot for heritage lovers. British Museum and the Victoria and Albert Museum is one
such spot that encounters significant amount of visitors every year. Every tourist arrive with
different needs. Following are few purposes that are discussed: Educational: Due to personal learnings and educational understanding visitors arrive at
cultural places. Today numerous educational programs are conducted on these place so
that learner can have better experience of teachings. British Museum conduct multiple
activities such as drama, plays, theatrical pieces, in order to provide people with true
knowledge of culture associated with their country. Using these methods educational
programs become more entertaining as well as enlightening (Calabrò and Della Spina,
2014). Recreation: Today's lifestyle of people have become busier that it was before. There is
less time for recreation and amusement which enable people to spend more on stuff
where they can experience fun in limited time frame. Victoria and Albert museum help
visitors by fulfilling their demands of recreation in shorter time span and act as best
alternative for people that are willing to invest in heritage and cultural sightings. Entertainment: This is basic purpose of cultural sites. Mostly people visit these sites to
entertain themselves thus breaking their monotonous lifestyle. Visiting museums and
watching artefacts not only freshens mind but also provide pleasure and relaxation. One
must visit cultural and heritage spot in their leisure time for refreshment of brain.
 Research: Some visitors arrive at these places with research purpose. Especially museum
are one of such sites that encounters large number of researchers every year. They may
arrive because of scientific modifications, preserving artefacts or discoveries. Museum
consist of various technologies too such as lie detectors, lasers, robots, etc. and people are
allowed to experiment using these tools. It is again beneficial for people that are
interested in these inventions (Chiabai, Paskaleva and Lombardi, 2013).
Above are few of the purposes that art and museum serves to visitors in United States.
Guest to these purpose are students, scientists, media and families. Students basically arrive for
educational and entertainment purposes. Schools and colleges organize trips to British museum
to provide their students with practical knowledge. Unique structure of building and fine
artefacts make them aware about human history and culture that has evolved with time.

Researchers visit these sites of heritage and cultural to perform various activities related to their
learnings and understandings. Museum consist various resources that act as supporting evidences
for study. Sometime visitors discover new findings to support their research activity. Media
shares information about different feature of culture and heritage and families visit to spend
some quality time and gain some knowledge (Cohen and Cohen, 2012). British and the Victoria
and Albert Museum have significant amount of knowledge resources that are associated with art,
cultural and history. Though it has fine architecture and essential collection still visitors
preferences act as an valuable input to this industry.
TASK 3
3.1 and 3.2 covered in leaflet
4.1 Evaluating methods of interpretation in heritage and cultural industries
According to the present scenario there are many tools and techniques which is being
used by heritage and cultural industries so that they can gather adequate data. All these
techniques are used by government of various nations in order to increase and expand their
business in an appropriate manner (Hartmann, 2014). This is providing them with an idea of a
particular place whether it will give them maximum benefits or not. From applying government
will also get an idea of what kind of changes is required so that maximum tourist can visit their
place.
There are certain steps which a company can follow for interpreting and this involves
understanding, appreciation and protection. It will help tourists to select places as per the choices
and preferred destination. By providing better services and facilities a particular company can
have enhance their brand image in front of their customers (Korstanje, 2012). A proper collection
of data will assist the company in providing excellent information about the heritage sites.
Maritime is using certain tools for attracting more and more people towards their company. For
example: the organisation have its ow website from where the customer can gain information
related to any topic. Other than this they are using social media, internet to convey their message
about their particular museum. All these elements are helping them in gaining popularity, apart
from this they are posting positive videos in which they are showing the glorious history of their
nation and soldiers as well. Other than this they are telling conducting educational tours in which
they are asking students to volunteer so that they can know about the past history of the country.

Along with this they are offering internship to all so that they can enhance their existing
knowledge and guide others with their knowledge (Lacher and et. al., 2013).
CONCLUSION
From above report it is concluded that there are abundant opportunities for business in
heritage and cultural tourism sector. While operating in tourism industry it is important to
maintain tradition, culture, norms, ethics and history that are associated with cultural sites. These
industries contribute a lot country's economy. In this assignment, growth and development of
heritage monument is analysed. Various role and responsibilities of organisation that are
associated with heritage industry is examined. In next segment, conflicts regarding case study of
Lhasa is evaluated. At last ownership and interpretation of heritage industry is thoroughly
explained. With this study of heritage and cultural tourism has been successfully concluded.

REFERENCES
Books and Journals
Alberti, F. G. and Giusti, J. D., 2012. Cultural heritage, tourism and regional competitiveness:
The Motor Valley cluster. City, culture and society. 3(4). pp.261-273.
Ashworth, G. and Larkham, P. eds., 2013. Building a new heritage (RLE Tourism). Routledge.
Boukas, N., Ziakas, V. and Boustras, G., 2013. Olympic legacy and cultural tourism: Exploring
the facets of Athens’ Olympic heritage. International Journal of Heritage Studies.
19(2). pp.203-228.
Calabrò, F. and Della Spina, L., 2014. The Cultural and Environmental Resources for
Sustainable Development of Rural Areas in Economically Disadvantaged Contexts-
Economic-Appraisals Issues of a Model of Management for the Valorisation of Public
Assets. In Advanced Materials Research. Vol. 869. pp. 43-48. Trans Tech Publications.
Chiabai, A., Paskaleva, K. and Lombardi, P., 2013. e‐Participation model for sustainable cultural
tourism management: A bottom‐up approach. International Journal of Tourism
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Cohen, E. and Cohen, S. A., 2012. Current sociological theories and issues in tourism. Annals of
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Hartmann, R., 2014. Dark tourism, thanatourism, and dissonance in heritage tourism
management: new directions in contemporary tourism research. Journal of Heritage
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Korstanje, M., 2012. Reconsidering cultural tourism: an anthropologist's perspective. Journal of
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Lacher, R. G. and et. al., 2013. The role of heritage and cultural elements in coastal tourism
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