Media Roles in Heritage and Culture

This assignment examines the crucial role of media in promoting heritage and cultural tourism. It analyzes different methods and media types, including print materials like newspapers, magazines, flyers, and reports, as well as electronic media such as radio, television, billboards, film, and the internet. The task highlights how these media techniques contribute to public awareness, attract visitors, and support the growth of the heritage and culture sector.

Heritage and Cultural Tourism
Management

INTRODUCTION
Tourism is a fastest flourishing organisation in the entire global which is also known as
smokeless industry that are expending its structure with the help of attractive heritage and
travelling sites. Tourism industry is making various types of motives for each and every
individual hence, for it government of the nation requires to enhance accessibility of travel in
accordance of visitors demands and their wish. In this process not only government but different
kinds of private and public authority provides help to develop tourism of their nation in order to
frame effective image in the minds of tourists(Al-hagla , 2010). Hotels, shopping restaurants, art
galleries, destinations museums and heritages are most attractive and creative places for
domestic and international traveller as well. This report project is founded on heritage and
culture administration in the reference of Barcelona and Venice(Choi,2010). In this types of
nation's heritages and culture tourism management take sound place to capture the eyes of
tourists towards a particular destination. This project report involves development and growth of
heritage organisations and some rare conflicts in the conservation of different resources. Other
side, in also involves intention of heritage and cultural attraction and various kinds on ownership
on the process of management. In the last phase in includes techniques and media in use for
representation.
TASK 1
1.1 Growth and development of the heritage and cultural industry
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1.2 Discuss potential conflicts in conservation of heritage and culture tourism
What are potential conflicts about- Conflicts and obstacle are able to make negative impact
on tourism sector and visitors who comes to seek out the other locations or destinations. These
can be for that kind of reasons as currency valuation, legal issues, political influence, and trade
reductions. These types of activities will make direct effects on the attractions of tourists.
Venice and Barcelona are two well known and established nations but in some negative
roadblock are coming up that are reducing their tourism industry. For them it is signify to
examine such kind of problems in purpose to resolve them through some ethical consideration
of government and domestic authorities. These types of conflicts can be happen or rise up cause
as a reason of inconvenient understanding among tourist and local authority. some times tourists
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who comes in the nation are having wish to get sufficient services and facility hence for it
government and domestic bodies needs to boost up their services for visitors to build them more
comfortable in some specific place. Both these nations have capacity to grow in easy way if
their individual enhance values for visitor and tourist as well. In this process the resorts,
hospitality firms, heritages and culture of these destination required to improve in effective
manner in order to facilitates profits facility in easy way. In this process international visitor
required to understand legal issues and laws of specific destination to get larger benefits of tours
in effective way.
What are the possible reasons for the potential conflicts – struggle can be rise up cause some
of intellectuality in the policies of authorities and some lawful problem that are able to make
direct effect on tourism industry. In this process, the system of rules of Barcelona and Venice
required to make sufficient laws and legislation for visitors who are able to survive a period of
time in a nation in easy manner. These type of legal problems are bring conflicts in the sectors
of tourism for international and local tourist. In this process terrorism attacks are also effects on
different industry. With the helps of this process trade and international term of a nation will be
affected negatively hence the government required to use sufficient fund in order to reduce
these types of negative and problematic impact on tourism. Somehow tourism, cultural and
heritage values in nation are needed to be boost up by the domestic authorities for several
visitors. Money and finance of the industry of tourism required to be more efficient and
effective in order to develop different types of historic destinations and sufficient facilities for
tourist in accordance to their demand and needs. In this process hospitality industry required to
frame their structure in more effective and adequate manners in respect to beneficial services.
Some roadblock in the industry of tourism can be arise up due to lack of the cleanness and
transport facility at a specific destination effects to reduce number of the tourists in Venice and
Barcelona.
What is your opinion on these – In my opinion, travel and tourism sector of Barcelona and
Venice required to boost up their policy and procedure which they are use of development of
tourism business. For them it is signify to use sufficient and effective legislation in their nation
in order to provide sound facilities for visitors. In this process local bodies and corporation of
tourism required to understand motive of various tourist whom are coming to the nation and
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their demands for effective and sufficient services for a specific destination. Venice and
Barcelona needs to enhance their laws or statute law and ethical problems for traveller as well.
In order to dismiss these types of problems government of nation required to make corrective
action and decisions that provides help to sufficient growth and development for the tourism
industry. In this process I can advocate that sector of tourism needs a sound amount form
government bodies who will offering them finance and facility to make renovation different
place that can help in order to make effective tourism attraction. These type of facilities and
opening will be helpful to build effective earning source for nation and growth for economy
effectively.
TASK 2
2.1 Purpose of heritage and culture in meeting the needs of different customers
Heritage and culture of the nation frame effective image in the mind of visitors about the
destination and its historic values. All these area requires to make a adequate amount of tourists
in order to provide effective information of this across the world. These types of heritage and
cultural are rolling a effective role in order to offers suitable information to different types of
visitors in accordance to their needs and demands(Jimura, 2017). The UK is most attractive
destination for tourism sector. As this has various destinations which attracts larger numbers of
visitor towards its historical values and sound properties. There are three assorted types of
destinations and tourist requirement and purpose are explained below-
British Museum- this museum is the heart of London. It was established in around 1753
and it involves larger collection of scientistic and physician value and things. These types of
things are gathered by Sir Hans Sioans. This museum has bigger collection that has sound
publication of historical and past books. The museum has non division public body that is
sponsor by cultural, media and digital sector.
The National Maritime Museum – This museum is situated in Greenwich London and
it is one of the biggest depository of its types of historical destination in globe. The museum are
not taking or charging any sum of money of visit and admission except the loan for exhibition.
The National Maritime Museum is framed in the year of 1937(Qu, 2011). the objective of this
museum is to facilitates some historic values of British government, social, economic and
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governmental history along its consequences. At this destination different types of events and
demonstration functions are conducted.
The Queen's House- it is a royal residence that was build up in the years of mid of 1616
to 1635 in Greenwich, London. Queen's house is the core, eye capturing and beautiful
geographical area that are able to capture eyes of visitors in effective way. This destination
denotes their own history. This is one of the very signify building in history of British
architectural and being the core attracting classic building in the entire UK.
All these destinations are paying particular attention to visitor who wished visit London
through the influence of effective elements. UK is the popular visitor place in the entire world
hence they have larger amount of visitors and their motives are far different form each one. Their
are different purpose of visitors are detailed as-
Educational purpose –these types of visits are based on students who wish to look out
some places in order to get effective and sufficient informations and grab different kinds of
knowledge too.
Leisure Activities – These types of visitors are generally those who wants to seeks out
different kinds of places to accomplish their purpose of enjoyment, and relaxing for their hectic
schedule. For domestic visitors the purpose is bit different as they generally visit a place for the
purpose of clubbing.
Adventures tourist – these types of visitors are looking out in different places in order to
have adventures experience for various destinations. In this visitors will collects informations
for several places that helps in order to provide effective experience in accordance of their wish.
TASK 3
3.1 Impact of different type of ownership on the management of heritage culture and sites
(Covered in Leaflet)
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3.2 Examine roles and responsibilities of firm in the heritage and culture sectors
(Covered in Leaflet)
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TASK 4
4.1 Methods and media used for interpretation within heritage and culture industry
Media roles very important function in the heritage and cultural administration so there is
two kinds of media such as; brochure media and advance media(Kolar , 2010).
Print media- it basically denotes are use of papers in respect to promotion and
advertisement techniques other side electronic media are using technology in respects to make
public aware about cultural and heritage. The government and some of the private regulators are
provides help in order to growth and promotion of heritage and culture form the contribution and
they achieve too.
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Heritage and culture required media methods in order to make public aware about its
historic destination to looks out. Some of the media techniques that helps in awareness, they are
detailed as-
 Newspaper- it is a most common method which is used in advertisement and
promotions hence individual can be aware and have suitable information for any event
that to going on the heritage of the nations and for it government are giving funds.
 Magazines- Most of the individual are general prefer to read magazines in their free
time which is a most attractive manner of advertisement and promotions as it involves
glossy papers and colourful images and so on.
 Flyers- it is a form of paper with different colours of images that are arranged in the
attractive form. All the images has relations with various events and other activity. Reports- Cultural and heritage advertise and promote these destinations hence all the
investors are investing in it so they will have chance to get returns. It is generally not
used by every types of firm for advertising purpose.
Electronic media: It has reference of electronic library that is concentrated in order to facilitates
collection of different types of digital objective. It has useful media which uses electronic things
for their user in order to analysis some certain amount of content.
 Radio: it is the very old method of transmission that is accomplished through the use of
electronic media. There are different types of radio station entire world that can provide
help in order to convey firm's message to their customers.
 TV: it is a other useful methods of promotion. It is able to provide effective
advertisement and promotion in respect to heritage and cultural tourism.
 Bill board: it is one of the widest committee on that publicity is showcasing by the
tourism institution for their latest offers and discounts details.
 Film: cinema is one of the general tool that is used by firm to creates publicity of their
idea of business.
 Internet: it is very important and useful techniques for every organisation as it helps in
promotions and advertisements which are able to boost up popularities of target
customers.
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CONCLUSION
From the about report it has been summarise that cultural and heritage administration
provides assistance in order to make sound worth of specific visiting location. Growth and
improvement techniques aid to have impressive chronology that are based on timeline of UK in
order to develop their tourism industry. The report involves various kind of roadblock which can
impact the policies of Barcelona and Venice nations that are different. The report showcase
intention of heritage and culture of British Museum, The National Maritime Museum, The
Queen's House in respect of various needs of individuals.
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REFERENCES
Books and Journals
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