Business Plan for Hi Tea

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Business Plan for Hi Tea

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Executive Summary
The Business Plan for Hi Tea reflects that the venue, Sylvia Park Shopping Centre would stand
highly feasible for the drink and beverage firm. A budgetary analysis reveals that Hi Tea is taken
to gain profitability from the fifth year of its operation in the region based on functioning based
on the use of brick-and-mortar and digital app interfaces. The business plan is further subdivided
along the marketing, operational, human resources and financial plans.

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Table of Contents
Overview of Hi Tea.........................................................................................................................6
Mission of Hi Tea........................................................................................................................6
Vision of Hi Tea..........................................................................................................................6
Venue selection of Hi Tea...........................................................................................................6
Product Portfolio..........................................................................................................................6
Value Proposition to customers...................................................................................................7
Industry Analysis of Hi Tea.............................................................................................................7
Industry size and trend.................................................................................................................7
Environmental Analysis...............................................................................................................8
Political Influences..................................................................................................................8
Economic Influences...............................................................................................................9
Social Influences......................................................................................................................9
Technological Influences.......................................................................................................10
Environmental Influences......................................................................................................10
Legal Influences.....................................................................................................................10
Competition in the Industry.......................................................................................................10
Market Analysis of Hi Tea............................................................................................................12
Target market.............................................................................................................................12

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Need Analysis............................................................................................................................12
Market Opportunities.................................................................................................................14
Marketing Analysis........................................................................................................................14
Product Mix...............................................................................................................................14
Price Mix...................................................................................................................................14
Place Mix...................................................................................................................................14
Promotion Mix...........................................................................................................................15
People Mix.................................................................................................................................15
Process Mix...............................................................................................................................15
Physical Evidence Mix..............................................................................................................15
SWOT Analysis of Hi Tea.............................................................................................................16
Operational Analysis.....................................................................................................................17
Details of Premises....................................................................................................................17
Lease Management....................................................................................................................17
Details of Equipments................................................................................................................17
Permits gained...........................................................................................................................17
Design Standards.......................................................................................................................18
Supplier Terms...........................................................................................................................18
Human Resources Analysis...........................................................................................................18

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Proposed Organizational structure.............................................................................................18
Proposed Recruitment and Selection Policy..............................................................................18
Proposed Pattern of Training.....................................................................................................19
Proposed Motivational Process..................................................................................................19
Proposed Performance Appraisal Process.................................................................................19
Proposed Health and Safety Standards......................................................................................19
Financial Analysis.........................................................................................................................20
Budget Plan for Six Years.........................................................................................................20
References......................................................................................................................................22

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Overview of Hi Tea
Mission of Hi Tea
The mission of Hi Tea is to provide high quality juices, health foods and beverages to customers.
The company endeavors to offer natural and freshly brewed products to entice its customers. Hi
Tea focuses on earning profitability during the initial six year period of its operation.
Vision of Hi Tea
The vision of Hi Tea is to focus on becoming a highly demanding company of customers in the
category of beverage and health food segment.
Venue selection of Hi Tea
Hi Tea focuses on opening its counter at Sylvia Park Shopping Center based in Auckland, New
Zealand. The shopping center is chosen in that it hosts large number of retail stores, cafes and
restaurants and thereby tends to attract considerable numbers of consumers. Further, the
shopping centre is also easily accessible by customers traversing along diverse transportation
routes and also has playgrounds for attracting children (Be Accessible , 2019).
Product Portfolio
Hi Tea offers diverse set of drinks, beverages and health food supplements for entertaining its
customers. Sodas, Milk and Yoghurt drinks, Smoothies and other Tea drinks top its menu chart. \