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Marketing and Management 9 Marketing and Management Nexba 5/18/2018 Nexba 5/18/2018 Executive Summary

   

Added on  2021-05-31

17 Pages3291 Words253 Views
Marketing and ManagementN e x b a

MARKETING AND MANAGEMENT1Executive SummaryThe Marketing Plan highlights particular actions that business wants to follow to attractpotential consumers and stakeholders of the service or product that company is offering andencourage them to purchase the product. This report is being prepared in order to outline themarketing plan for Nexba Company. It will involve different aspects of the business such assituation analysis of Nexba, SWOT Analysis, Marketing objective, marketing strategies andmarketing mix. Along with this, it will provide the financial information and budget of thecompany.

MARKETING AND MANAGEMENT2Table of ContentsExecutive Summary...................................................................................................................1Introduction................................................................................................................................3Situation Analysis..................................................................................................................3Internal Analysis................................................................................................................3Customer Analysis.............................................................................................................4Industry Analysis...............................................................................................................4Competitive Analysis.........................................................................................................6Distribution and Supply Analysis......................................................................................7SWOT Analysis.....................................................................................................................8Marketing Objectives of Nexba.............................................................................................9Advertisement....................................................................................................................9Sales Promotion.................................................................................................................9Marketing Strategy of Nexba.................................................................................................9Targeting Strategy..............................................................................................................9Positioning..........................................................................................................................9Marketing mix......................................................................................................................10Product.............................................................................................................................10Price..................................................................................................................................10Place.................................................................................................................................11Promotion.........................................................................................................................11Financial Analysis and Budget.............................................................................................11Evaluation Criteria...............................................................................................................13Return on Investment.......................................................................................................14Customer Response..........................................................................................................14Conclusion................................................................................................................................14References................................................................................................................................15

MARKETING AND MANAGEMENT3IntroductionThe motive behind the report is to present the marketing plan for the Nexba that provide thesupport to management for operating entire business activities. The company is founded byAussies boys, Drew and Troy in the year 2010 with the objective to offer the healthieralternatives to the people (Nexba, 2018). The mission of the company is to become the fastestgrowing global naturally, sugar-free brand. Along with this, the vision of the company is tobring the changes in lives by being a naturally brave brand that delivers naturally sugar-freeproduct innovation (Nexba, 2018). The objective of the company is to enter the market of USwith the effective use of its advantage that is large customer base, a rise in the demand forhealthy and innovative drinks. The SBU objective of the company is to offer the healthychoice to the society and to generate the awareness about the healthy beverages. The market of the company includes large buyers and sellers of Sydney, Australia. Thecompany is known for naturally sugar-free beverages in different flavors which include cola,lemon and raspberry and many others (Nexba, 2018). Along with this, the company also offersparkling water in different flavors along with the sparkling ice tea ginger. This reportincludes evaluations of the problem that is diversification in the other line products.Situation AnalysisInternal AnalysisThe internal analysis of the company includes both strength and weakness of the company.The strength of the Nexba is that it has a strong image in the market due to which it has largecustomers base as well. Moreover, the company is focused towards the health of the peoplethat are present in the society by offering a different range of healthy beverages in the market(Nexba, 2018). On the other hand, the weakness of the company is that the owner of the

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