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Global Strategy and Target Market

18 Pages3231 Words357 Views
   

Holmes Institute Sydney

   

Competitive Strategy (HI6006)

   

Added on  2020-02-24

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The process of achieving competitive advantages in an adequate or preplanned manner is referred to as competitive strategy. It's a paper that covers two topics: "target market and modalities of entrance" and "global strategy as a business model shift." The target market is the demographic that aids in sales growth. This topic's requirements have been proved to be met by KFC and Toyota.

Global Strategy and Target Market

   

Holmes Institute Sydney

   

Competitive Strategy (HI6006)

   Added on 2020-02-24

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Running head: Target market and global strategy 1Competitive strategy
Global Strategy and Target Market_1
Target market and global strategy 2Executive summary Competitive strategy is the process to attain the competitive advantages in adequate manner or preplanned. It is the report which has been made on two topics of “target market and modes of entry” and global strategy as business model change. Target market is the segment which helps to increase the sales. KFC and Toyota has been demonstrated to fulfill the requirements of this topic. Global strategy as business model change has been described by taking Nestle and Ford Company. It is the report which will be helpful for further studies appropriately.
Global Strategy and Target Market_2
Target market and global strategy 3ContentsExecutive summary.........................................................................................................................2Target markets and modes of entry.................................................................................................4Food and beverage industry.........................................................................................................5KFC..........................................................................................................................................5Car industry..................................................................................................................................8Toyota.......................................................................................................................................8Global strategy as business model change.......................................................................................9Food and beverage industry.......................................................................................................10Nestle......................................................................................................................................10Car industry................................................................................................................................12Ford........................................................................................................................................12Conclusion.....................................................................................................................................15References......................................................................................................................................16
Global Strategy and Target Market_3
Target market and global strategy 4Target markets and modes of entryThe decision of participation in the market is global target markets and entrance modes. Itdepends that how an organization deal with clients to make better customer relationship. The option of consumers to serve in a specific country or region and with a specific culture dictates how and how much company can accept or adapt the value proposal of the company. The selection of target market depends on the affordability of companies (Jayawardhana and Weerawardena, 2014). It is required for the company to make decision while entering into any market and consider direct or indirect advantages of that market. It is required to analyze and evaluate the different strategies because it is not necessary that one superior strategy for one company, however, might have less possibility of following for another. Figure 1: Participation in marketSource: (Shimamoto, 2016)
Global Strategy and Target Market_4

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