logo

Report on Kentucky Fried Chicken (KFC) Assignment

   

Added on  2020-06-04

9 Pages2551 Words139 Views
Individual report on KFC
Report on Kentucky Fried Chicken (KFC) Assignment_1
Table of ContentsINTRODUCTION...........................................................................................................................1Positioning strategies of KFC.................................................................................................1Methods of dealing with competitor.......................................................................................3Porter's five force of KFC......................................................................................................3Methods of maintaining competitive advantage. ..................................................................4Influencing factors(supply chain, HR, advertising and pricing) ...........................................5CONCLUSION................................................................................................................................5REFERENCES ...............................................................................................................................7
Report on Kentucky Fried Chicken (KFC) Assignment_2
INTRODUCTIONMarket is a very dynamic approach or act as a continuous process in which variouschanges occurs due to fluctuation in various other factors which have a greater impact on acompany performance (Meisel, 2012). KFC is an American fast food restaurant chain which isexpert or famous in fried chicken by having its headquartered in Louisville, Kentucky. In fact, itconsider as a second largest restaurant chain at global level after McDonald's by having around20000 locations across international boundaries in around 123 nations. Therefore, assignment isgoing to highlight its current positioning by analysing various necessary facts or figures whichalways changes due to fluctuation in several other elements. Moreover, number of competitorsare also identifies which is outlining in this project as well as analysis of competitiveenvironment with the help of porter five force model. Along with this, several of factors are alsoexplaining in order to understand its influence on approaches that have a greater impact on acompany performance or recent status. Last but not the least, project is all about analysis of foodor beverages industry which plays a major role in serving millions of customers with the help ofqualitative or delicious products and its role of KFC in this sector. Positioning strategies of KFCIn every business organisation whether related with small or large operation needs toanalyse customer perception by conducting proper positioning strategies. This will be helpful forthem to determine perfect idea about exact demand of customers or expectation they are asking. Positioning is said to the client perception for a particular brand of products and servicesa company is offering to them. It a systematic process of examine the image of a brandrecognition so that customer can easily perceive it in a specific manner. In other words, the placethat a brand such as KFC occupies in the mind set of children, young people as well as seniorcitizen. Positioning is happens to be continuous market planning for the companies. It helps tooutline a patten for business that should be implemented in order to sell out its products andservices to its target audience. It can be done through using plenty of modes such as promotion,price, place and products. In case of KFC, it is termed as crucial aspects of a marketing plan. Product positioningcan guide a marketers to use best suitable communication channel in between company as wellas customers choice. As KFC(Kentucky fried chicken) is one of the best fast food restaurant1
Report on Kentucky Fried Chicken (KFC) Assignment_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Risk Management for KFC: Key Stakeholders, SWOT Analysis, and Internal and External Risks
|15
|3161
|394

Strategy Analysis of KFC Company | Assignment
|11
|2608
|842

Business Health Check Assignment - KFC
|12
|3536
|499

Operations Management-KFC
|5
|1026
|73

Strategic Marketing: KFC's Internal and External Environment Analysis
|18
|2177
|81

Marketing Campaign for KFC
|12
|2999
|46