Competitive Strategy and Diversification in the Market

HI6006 Tutorial
Question competitive
strategy

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Global and socio-cultural elements of the general environment are significant to the future of
Starbucks’ retail coffee and snacks store industry......................................................................3
Googles’ level of diversification strategies. ...............................................................................3
The rationale for LVMH acquisitions.........................................................................................4
Effective approaches that Samsung Electric can implement......................................................4
The competitive behavior responses of Zara to build or defend its competitive advantages and
to improve its market position.....................................................................................................4
Current CEO of QANTAS Alan Joyce is considered a strategic leader. ...................................5
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Competitive strategy is all the goals and the marketing strategies that are being raised by
all the companies as in order to frame there image in the market and making the company and
but more developed and goals oriented(Kahn, 2018). As all the business that is being carried out
by the organisation use to create certain strategies that laid out by them. There can be analysed
that all these strategies helps out to frame the goals and the targets. In this report there will be
discussion of various strategies of the organisations according to there diversification in the
market,.
MAIN BODY
Global and socio-cultural elements of the general environment are significant to the future of
Starbucks’ retail coffee and snacks store industry.
The Starbucks is the main and the leading brand has always framed there business
globally and as in the expansion the company tends to create and cover the high demands that are
being raised by the customers. As the socio-cultural factor of the Starbucks is they tends to work
according to the changing lifestyles of the people and also in accordance with the change in
population. As Starbucks is merely cheaper but there the company will have to sacrifice with
the quality in order to fulfil the customers demands. This will help the working of the company
as Starbucks retail coffee and the snacks store industry can cover all the generation of people
and tends they work globally with all the culture of people with there needs and requirements.
Googles’ level of diversification strategies.
Google as being the leading company in the market tends to be the internet giant and
covers out various innovations and the technologies. As in order to diversify Google maintain all
there complementary internet varies services that helps in acquiring all the relevant technology.
It had an influential role as it focus on all the industries and the sectors that just not depend on
technology but also on all the variable products(Craig, 2020). The google focus on all the
advertisement business too as that provides the company a vertical integration and also sustain it
towards making huge amount. They tries to update and give emphasis on there search engine
facilities and with that make the companies to deal with all the organisations in order to create an