Competitive Strategy and Diversification in the Market

This report discusses the competitive strategies and diversification approaches of various organizations in the market. It explores the significance of global and socio-cultural elements in Starbucks' retail industry, Google's diversification strategies, LVMH's acquisitions, effective approaches for Samsung Electric, Zara's competitive behavior, and QANTAS CEO Alan Joyce's strategic leadership.

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Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Global and socio-cultural elements of the general environment are significant to the future of
Starbucks’ retail coffee and snacks store industry......................................................................3
Googles’ level of diversification strategies. ...............................................................................3
The rationale for LVMH acquisitions.........................................................................................4
Effective approaches that Samsung Electric can implement......................................................4
The competitive behavior responses of Zara to build or defend its competitive advantages and
to improve its market position.....................................................................................................4
Current CEO of QANTAS Alan Joyce is considered a strategic leader. ...................................5
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Competitive strategy is all the goals and the marketing strategies that are being raised by
all the companies as in order to frame there image in the market and making the company and
but more developed and goals oriented(Kahn, 2018). As all the business that is being carried out
by the organisation use to create certain strategies that laid out by them. There can be analysed
that all these strategies helps out to frame the goals and the targets. In this report there will be
discussion of various strategies of the organisations according to there diversification in the
market,.
MAIN BODY
Global and socio-cultural elements of the general environment are significant to the future of
Starbucks’ retail coffee and snacks store industry.
The Starbucks is the main and the leading brand has always framed there business
globally and as in the expansion the company tends to create and cover the high demands that are
being raised by the customers. As the socio-cultural factor of the Starbucks is they tends to work
according to the changing lifestyles of the people and also in accordance with the change in
population. As Starbucks is merely cheaper but there the company will have to sacrifice with
the quality in order to fulfil the customers demands. This will help the working of the company
as Starbucks retail coffee and the snacks store industry can cover all the generation of people
and tends they work globally with all the culture of people with there needs and requirements.
Googles’ level of diversification strategies.
Google as being the leading company in the market tends to be the internet giant and
covers out various innovations and the technologies. As in order to diversify Google maintain all
there complementary internet varies services that helps in acquiring all the relevant technology.
It had an influential role as it focus on all the industries and the sectors that just not depend on
technology but also on all the variable products(Craig, 2020). The google focus on all the
advertisement business too as that provides the company a vertical integration and also sustain it
towards making huge amount. They tries to update and give emphasis on there search engine
facilities and with that make the companies to deal with all the organisations in order to create an

link ion between them. There has been maintained that all such things helps them out to expand
and diversify as a leading company across the world.
The rationale for LVMH acquisitions.
LVMH has been introduced in 1970, it is a globally luxury brand which covers all the
important and the leading things that has been raised as in order to frame there market value as
the best that could ever be. The acquisitions of LVMH with various companies was being
holding since earlier times as this has been introduced when the company in 1993 has started the
working as in the men and women wear( Bova, 2018). In 1994 company has done the
acquisitions with all the perfumes with Guerian. LVMH complies with covering all the important
and the leading companies and created a major impact over all the brand. Whether it can be
watches, jewellery etc. the biggest acquisitions of the company was with Tiffany as they had
dealt with all the important elements. The acquisition helped the company in order to extend the
business and helps in the growth of the organisation.
Effective approaches that Samsung Electric can implement.
Samsung covers the major areas in all the market sectors and that implies various
strategies as in order to differentiate various strategies there has been seen that Samsung focus on
the porters five forces and the main impacts that is being created by or the approach that can be
led is competitive rivalry as Samsung is the leading brand and has so many competition in the
market but still they create there value of the product on the level where it extends to provide all
the measures that are being accounted and all the companies can sort out of competition rivalry
and makes the industry to be approached in the technologies and sectors. As same as varies areas
that covers the general competition in the market and there impact.
The competitive behavior responses of Zara to build or defend its competitive advantages and to
improve its market position.
Zara as being the most strategies and diversify nature in the area that it covers various
integration and areas needed in order to frame a contrast in the environment. As Zara being one
of the most famous brand there has been seen that they have a high approach in the market and
there is a leading growth in all the markets competition and strategies(Faust, Meyer, and
Griffiths, 2020). The supply chain scale of Zara implies all the areas that provides that the
company tends to make the important growth in all the sectors. The main process through which

Zara implement its image is Just In Time where the company tends to provide all the matters and
the things in the organisational and the flexible manner. They try to cover all the seasonal
approach in the market and there has been analysed that they train here employees in a way so as
to get the work done in just time. The strategies and the approaches top complete the demand of
the customers and create there designer team to meet all then requirements in time. Zara store
managers tries to communicate with all the customers through feedbacks and also there forgoing
demand that can implement in all the regions.
Current CEO of QANTAS Alan Joyce is considered a strategic leader.
Alan Joyce has played a vital role in all the strategic approach that are being considered
as the most important role in all the areas as they use to take an effective keen step in all the
areas. By making various planning and networking function. The effective leadership style that is
being followed by Alan is transactional leadership, where they provide there leaders both the
rewards and the punishments. As in order to keep there employees motivated they take all the
necessary measures that helps out to frame all the short term plans(Hilali, and Manouar, 2020).
Mainly this leadership occurs at the time of crisis and emergency in order to make the work done
quiet faster as before. There has been seen that Alan aims to gain more productivity in the market
and that keeps them to make there employees work harder and make there strategies being
implemented in all the areas and scopes. There has been seen that such leadership approach helps
in analysing the performance of the leaders and making them aware about the motivated work
and areas in all the passive management. As Alan Joyce seems that transactional leadership style
helps in getting the lower level need and providing the more managerial areas of approaches in
the market and system.
CONCLUSION
From this above report it is concluded that competitive strategy aims to provide the
different managerial approach and gives the organisation an idea about the working and making
it quiet more increased in all there productivity. There has been seen that all such measure S
implies that all the organisations carries different leadership style and approaches as in order to
frame there business. Furthermore it is analysed that leadership plays and vital role and also with
that all the companies tends to implement the transactional approach that is needed for it.

REFERENCES
Books and Journals
Kahn, B.E., 2018. The shopping revolution: How successful retailers win customers in an era of
endless disruption. Wharton School Press.
Craig, C.A., 2020. Managing a Craft Brewery: Competitive, Legal, and Environmental
Forces. Entrepreneurship Education and Pedagogy, p.2515127420969961.
Bova, T., 2018. Growth IQ: Get Smarter about the Choices that Will Make Or Break Your
Business. Penguin.
Faust, K.A., Meyer, J.F. and Griffiths, M.D., 2020. Professional and Competitive Gaming. The
Oxford Handbook of Digital Technologies and Mental Health, p.173.
Hilali, W.E. and Manouar, A.E., 2020. Sustainability through information systems: how can
information systems lead to sustainable business models?. International Journal of
Business Information Systems, 33(2), pp.225-249.