Tesco Marketing Plan and Strategy
Added on 2020-10-22
24 Pages5170 Words427 Views
|
|
|
Higher Nationals Assignment Brief – BTEC (RQF)Higher National Diploma in BusinessStudent NameBejenari MarcelIDMarcel.HE10016Unit Number and TitleUnit 2 Marketing Essentials Academic Year2019/2020 Cohort April 20 Term1Unit Leader Assessor Luigi BorrelloAssignment TitleThe importance of the marketing function and marketing Issue Date27/04/20 Submission Start Date (Formative)15/06/20Submission Summative27/06/20IV NameSyed Ahmed IV Date27/04/2020Learners Declaration: I certify that the work submitted for this unit is my own and the research sources are fully acknowledged.Learners Name: Bejenari Marcel Date: 27/06/2020
ContentsIntroduction......................................................................................................................................3LO-1.................................................................................................................................................4Explain the key roles and tasks of the marketing function..........................................................4How roles and tasks of marketing relate to the wider organisation.............................................6The roles and tasks of marketing in the marketing environment.................................................8The implication of interrelationships between marketing and other functional units.................9LO-2...............................................................................................................................................10Comparison of two companies marketing mix to the marketing planning process to achievebusiness objectives.....................................................................................................................10Different tactics applied by Tesco to demonstrate how business objectives can be achieved. .15LO-3...............................................................................................................................................16a basic marketing plan for Tesco...............................................................................................16Coherent evidence-based marketing plan for Tesco..................................................................21Conclusion.....................................................................................................................................22Reference:......................................................................................................................................23
IntroductionMarketing is very essential for all kind of venture in the market. This is the most dynamic andeffective function in the organization. This function deals with customer service and satisfaction.Marketing is the function of making a profitable relationship with the customer and build asustainable association. This report illustrates the function of marketing in the Tesco super shop.As per the report, my role is the junior marketing manager of Tesco limited. This report willcover the significant responsibility of marketing in Tesco Limited along with the marketing planand the impact of the marketing mix in the growth of business and customer satisfaction.
LO-1Explain the key roles and tasks of the marketing functionThe status of MarketingMarketing means establish a profitable relationship with the customer and make a sustainableassociation (Armstrong et al., 2016). It helps Tesco to continue its selling and operation. In everyfunction, marketing performs some roles and responsibilities. Without the contribution of themarketing department, Tesco cannot sales its products and increase its brand value.The prime role and obligation of the marketing department of Tesco are illustrated below:Carry on market research: The marketing department of Tesco mainly do marketing researchin the UK market. The department will find out the market demand and gather information forexpanding the market in new regions. These are the most significant information of the Tesco. Make Marketing strategy: It is the most significant responsibility which is done by themarketing manager. The marketing department set the best and appropriate marketing strategyfor the organisation which will help Tesco to increase their sales in the market. The manager hasto change the strategy by coping with the change of technology.Pricing: The marketing department set the price of the product according to the marketdemand and supply and by monitoring the rivals of the market. Setting price is the core task ofthe marketing department. The manger analyses the financial condition of the consumers in theregion, the economic condition of the country and the competitor price. After that, the team ofmarketing set the price of the product.Relation with the customer: The marketing department directly communicate with theconsumers. This department maintains a good customer relationship and it becomes the mostvaluable resource of the Tesco. Good relation helps to increase the brand value and make thetemporary customer to a loyal customer.Risk-taking: The marketing department assess the market condition and can give forecastingabout the risk of Tesco. The marketing department helps to take an adequate risk in the market(Armstrong et al., 2016). High risk can destroy the Tesco business. Marketing department helpby analysing the risk in the market.
Standardization and grading: The marketing department set the standard and grade of theproduct. The standardization is a competitive advantage and this specification make the productprominent in the global market(Winer and Dhar, 2014). It helps Tesco to increase the brandimage in the market and the position of the brand name of Tesco would be in everyone’s mouth.This is the best marketing strategy which is used by Tesco.
How roles and tasks of marketing relate to the wider organisationThe marketing department cannot alone help Tesco to achieve success. For success, it needscollaboration among the function of Tesco. To achieve the organisational goals and objective allthe function of Tesco must work in harmony and with collaboration like the team. The marketingdepartment needs aid from another department of Tesco. The relation of marketing with anotherdepartment of Tesco is stated below:Financial Aid:Finance department works as the money source of Tesco. The marketingdepartment needs support from the finance department for conducting a marketing campaign andsurvey. The marketing department does many kinds of task like the promotional campaign,advertisement of the new product, sponsoring and many more (Ouwersloot and Duncan, 2018).If the marketing department gets financial support and aid from the finance department of Tesco,it will help the marketing team to do its task more efficiently. Without support, financial aid andfinancial advice from the finance department the marketing department cannot operate itsfunctional task efficiently. Both need collaboration and support from each other.HRM: HRM department of Tesco maintain all the human resource and employees in thecompany. Marketing function needs qualified and talented employees in the department.HRdepartment recruits the best and talented employees for the marketing function. The talentedRoles and functions of MarketingFinancial Human resource functionsProduction Operational Sales Distribution
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents