Roles and Responsibilities of Marketing Functions in Tesco

Submission Front Sheet
Programme BTEC Higher National Diploma (HND) in Business (RQF)
Unit Title and Number: Marketing Essentials (Unit 02)
Assignment title Marketing Essentials Assignment Brief
Unit RQF level/Code Module Tutor
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Credit Value 15
Assignment Brief
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Set
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submission
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Word Count
5885
Learner’s statement of authenticity
I certify that the work submitted for this assignment is my own. Where the work of others has been
used to support my work then credit has been acknowledged. I have identified and acknowledged
all sources used in this assignment and have referenced according to the Harvard referencing
system. I have read and understood the Plagiarism and Collusion section provided with the
assignment brief and understood the consequences of plagiarising.
Student’s Signature Date
Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Roles and responsibilities of marketing functions............................................................3

P2 Interrelation of marketing roles and responsibilities with organisation............................5
M1 Roles and responsibilities of marketing in context of marketing environment:..............7
M2 Interrelation between the marketing and other functional units of an organisation........8
TASK 2............................................................................................................................................9
P3 Comparison of marketing mix in the marketing planning in different organisation.........9
Differences in their price of products:...........................................................................................10
M3 Evaluation of various marketing tactics in achievement of business objectives...........13
P4 Marketing plan for the organisation................................................................................13
M4 Development of the Marketing plan..............................................................................17
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................19

INTRODUCTION
The concept of marketing us referred as a activity that is undertaken by the various
organisations to promote the buying and selling functions of respective products and services.
Various tool of marketing is used by the organisations that are advertisement, promotions and
personal selling to sell the products to respective customers and other businesses. Proper
marketing analysation is very important for every organisation to gain the various informations
about the competitive conditions of the market. Marketing analysis help the organisation to find
the opportunities and threats of the market and enable organisation to take effective decisions
accordingly. In this report the chosen organisation is Tesco which is British multinational
groceries and merchandise retailer. It is established in 1919 by the Jack Cohen, headquarter in
England, United Kingdom. The organisation serves 7,005 shops across the world and there are
4,23,092 employees are working in organisation till 2020. in this report various roles and
responsibilities of marketing functions and how these functions are interrelated to the respective
organisation is being mentioned in the report. Marketing mix is essential for the organisation to
achieve various goals and objectives in efficient manner. 7Ps of marketing mix regarding are
being evaluated in the report with respect of the Tesco and Senry. Suitable and effective market
plan also produced in the respective project report.
TASK 1
P1 Roles and responsibilities of marketing functions
The main objective of marketing functions are increase the rate of buying and selling of
products in order to satisfy all needs and demands of respective customers (Akeel, and Gubhaju,
2020). Various roles responsibilities and functions are being done by the marketing department
of the Tesco. Functions of marketing are includes various activities such as transporting goods to
the customers where they are needed, store finished products, gather various market informations
regarding the customers need, demands and preferences and current market trends in order to
fulfil all needs of customers. In the wider context Tesco conduct various marketing functions that
in identify the prospect requirement of the potential customers, provide quality products to them
which satisfy there demands. Marketing activities facilitates the respective organisation to
maximise profit level as well as creates wide customer base. There are various key roles and
responsibilities of marketing are discussed below:

Identify customer requirements: Main role of marketing is identifying the needs,
demands and changing requirements of current as well as potential changing customers. Primary
objective of merchandising activities are properly analyse and evaluate all demands, needs,
preferences, habits and their attitudes to produce the product the have all qualities that are
demanded by the customers (Bhosale,and Phadtare, 2019). Tesco conduct various market
surveys, questionnaires and direct marketing methods to determine current requirement of
customers. Now the digital marketing helps the organisation to reach customers directly. If
organisation is able to find out customer requirements then this will lead it towards success.
Ensure organisational growth and survival: Marketing activities are able attract new
potential customers and retain the existing one that facilitated the organisation to increase the
respective market share. Marketing help the Tesco to achieve pre-determined goals and
objectives because all respective activities are based upon the customers as it is customer-centric
process. The respective organisation identify all current market trends and evaluate customers
needs and provide them better quality product and services, so customers are being engaged with
the organisation for long run.
Face competition: It is very important for every organisation to evaluate all competitive
aspects that are exist in the current market. Marketing help the organisation to maintain
equilibrium between the customer's expectation for the product and what competitors are
offering to them by deep analysation and monitoring the market (Boozalis, and Patel, 2018).
Tesco use various marketing tool to identify all market trends, so it can produce the product
according the requirement of the customers. The respective organisation provides premium
products, superior services and effective deals to customers in order to retain market share. This
will help Tesco to regulate business in competitive environment efficiently and effectively.
Enhance organisational profitability: Various marketing functions are responsible to
provide new and innovative ideas in order to increase the sell of product within the market.
Marketing provides various value added packages to their customers that makes Tesco able to
offer quality products and services to customers. Respective organisation offer products
according to the requirements of customers that build the strong customer base and retain them
with organization. So, the organisation enhance profitability level by covering huge part of
market. Hence, marketing plays vital role to increase the organisational profitability.