Hispanic American Consumer Group

Hispanic American Consumer
Group

1
Table of Contents
Chapter 12...................................................................................................................................................2
Assigned Consumer Group: Hispanic Americans...................................................................................2
Answer 1.............................................................................................................................................2
Answer 2)............................................................................................................................................2
Chapter 14...................................................................................................................................................5
Answer 1.............................................................................................................................................5
Answer 2.............................................................................................................................................5
References...................................................................................................................................................7

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Chapter 12
Assigned Consumer Group: Hispanic Americans
Answer 1
I learn that the Hispanics Americans consumers are the single largest minority in the U.S.A.
They are the second largest consumer group in the Australian market. They are young, digitally
connected and socially engaged with today’s world at various purchasing level.
Five characteristics of Hispanic Americans Consumer group –
 Authenticity and Transparency of any product matter mostly – Hispanic Americans
consumers’ found transparency and authenticity in most appealing manners towards any
brands. They wanted 100% tactic and creative output in every purchasing products.
 Value those brands that are socially responsible – Hispanic Americans consumers’ value
those brands only that are reliably too good (Korgaonkar, Petrescu and Karson, 2015).
The consumer group supported a local cause or living and breathing an encouraging
brand purpose that may have a positive impact on society is more important. This is the
key characteristics of Hispanic Americans consumers.
 Favor those marketing behaviors that reflect their culture – Hispanic Americans
consumers mainly have a unique and rich culture, and they mainly follow traditional
culture. In addition, it means they only favor those brands that reflect their traditional
culture in every aspect.
 More likely to search new brands through social media – Between the Hispanic
Americans Consumers,' there is a trend to search for new products or to discover new
brands throughout the various social media (Bricker et al., 2016). Every Hispanic
audience has social media accounts to search for new things through the internet, and
they not only use the internet for entertainment purposes.
 Like better quality products that show brand loyalty – Hispanic Americans consumer's
say that quality is the factor that most influenced brand loyalty. Hispanic Americans
consumers like or feel happy to spend and continue spending money on those brands that
encounter with their standards.