Digital Business: Overview, Advantages, and Disadvantages

Individual Report
Digital Business

Contents
INTRODUCTION.....................................................................................................................................3
MAIN BODY.............................................................................................................................................3
TASK..........................................................................................................................................................3
Overview of Digital Business with its advantages and disadvantages.....................................................3
Evaluate new and emerging digital business in the context of key business issues..................................5
Evaluate the impact of new collaborative relationships and strategic alliances through digital
technology...............................................................................................................................................6
Use of e-commerce business principles...................................................................................................7
CONCLUSION..........................................................................................................................................9
REFERENCES........................................................................................................................................10
Books and Journals:...............................................................................................................................10

INTRODUCTION
Digital Business is a term that uses technology to design new values in the business
models, internal capabilities and the customer experiences to hold up core business operations. It
includes both digital only brands and traditional players that are transforming their companies
with digital technologies (Abdurakhmanova, G. and Et.al., 2020). Nowadays humans are more
likely to use digital technologies and spending money online that has shifted business emphasis
to digital channels and sources of revenue. The developing digital economy made people more
familiar to use technologies and buy products and services online which has navigate the
companies to seek new competitive advantages in digital market. This report is going to discuss
on the digital advertising company “Loud Mouth Media” which is a premier google partner
company providing a managed services through search, paid social media advertisements and
display. It is a multi-award winning company established in Belfast, London, Dublin and
Glasgow. It will help other companies to create cost effective paid search campaigns that touches
high potential customers who are actively looking for specific product and services via display
marketing, pay per click and remarketing. The company is known for its transparency in
services, creating highly targeted scope and provides measurable digital experiences. The
company gives tough competition with Noise Digital, Purplesyntax, IndiaOnIT and more. It is an
interactions and negotiations between business and things. Overall it is a creation of new
business generate by blurring the physical and digital world.
MAIN BODY
TASK
Overview of Digital Business with its advantages and disadvantages.
Digital Marketing benefits all the sizes of the company by giving access to the mass
market with an affordable price. It allows truly personalized digital marketing not like T.V. and
advertisements but one should be aware of challenges as it modernized the business world and
requires new skills and talent to handle all these things for the benefit of the company.
Advantages of Digital Business:
The Loud Mouth Media, an advertising agency helps business to reach their target
audience with a cost effective manner and in measurable form. There are many other advantages
like brand loyalty and more are discussed below:
Personalization: The agency linked their website with customer database so that whenever the
customer visits websites the company can greet with offers (Craveiroa, F. and Et.al., 2019). The
more the customer buy things, the more company can refine them with personalized customer
profile and market.