Managerial Challenges in Hospitality Sector

This presentation discusses the causes, effects, and challenges of managerial issues in the hospitality sector. It explores the impact of growth and competition, recruiting and hiring difficulties, infrastructure changes, and productivity. The presentation also covers industry-specific managerial problems and proposes actions for effective decision-making.

HM 601- Consultancy
Project for Hospitality
Management – Report

INTRODUCTION
Hospitality management is dynamic and changing
takes place according to the trends in market.
Implementing a consultancy project for
hospitality sector is not easy and requires a
proper planning to execute the project in
appropriate manner. The cliff at Dinham,
headquartered in UK is 3 star hotels which
provide variety of food and beverages.

CAUSE AND EFFECTS OF MANAGERIAL
CHALLENGES IN HOSPITALITY SECTOR
Causes
Growth and entry of new business- In
hospitality industry, many new business of
the same field are growing at rapid level and
this cause a problem for The Cliff at Dinham
because more the growth, higher will be the
competition in the sector (Cabral, 2019).

Recruiting & hiring- Further, when it comes to
hiring talented staff it become difficult for
hospitality management to search the skilled
employees. In relation with The Cliff at Dinham,
they face such problems because of which profit
and sales revenue get affected.

Effects
Infrastructure- This includes management, staff
members, processing and production process etc.
In relevance with The Cliff at Dinham, when
trends changes in market, it affected the whole
infrastructure of the management and business.
This leads to reconstructing and redesigning of
infrastructure (García-Lillo, 2016).

Productivity- Hiring the efficient staff and
employees in the organisation is beneficial
for business because inefficient staff work
with low pay and also decreases the
productivity of firm at deeper level.

Challenges
 The chosen enterprise face
challenges such as difficulty in
decision making.
 Also, it is possible to find efficient
workforce for the work or task.
 Moreover, in selected entity is
unable to attract customers due to
rise in competition.
 Resources and sources for business
are difficult to find in the market.
 Furthermore, it is also not easy to
access international market.
Time frame and Cost
 For a determining time frame for a
project, a detailed analysis and
statictical data will be used.
 Completion time period will be
around 5-12 months.
 Cost which occurred during project
is in between average monthly sales
revenue of firm.

MANAGEMENT THEORY, ANALYSE &
INTERPRET VARIETY OF COMPLEX INDUSTRY-
SPECIFIC MANAGERIAL PROBLEM & ISSUES
Management theories are important because
they help in solving and issues and
problems of management as well as assist
them in making effective decisions. There
are various types of management theories
such as scientific management theory,
system management etc

In industry there are various types of industry –specific managerial
problems and issues which are discussed below-
Uncertain future- In industries, market and trends are changeable and
dynamic in nature. This is the major problem in hospitality
industries that managers are unable to predict the future events. It is
not easy but effective measures are to be taken or consultancies are
to be hired to be prepared for uncertain activities (Kužnin, 2017).
Monitoring Performance- In industry, it is difficult to measure and
monitor the performance of every employee. S, to measure
performance KPI’S are used for evaluating performance in
management. In relevance with The Cliff at Dinham, due to
unskilled employees it is not possible to use KPI’s in effective
manner.

Technology- In hospitality industry, it is not easy for firm
to use advanced technology in management. This is
because high level of skills and expertise is required to
implement technology in management. Thus, in
relevance with The Cliff at Dinham, due to cost
expensive they use limited and out-dated technology
software in the business which is a big issue (Vartianen,
2019).

PRESENT PROPOSED ACTIONS FOR FIRM
DECISIONS
As project consultancy for The Cliff at Dinham, it
has been analysed that there business is getting
affected by managerial problems and issues a
lot. It is essential for business to focus on such
managerial problems so that functions and
operations are carried out in proper manner.
Proper planning and effective decisions should
be taken to deal with such problems.

To analyse the future events and situations it is important
for The Cliff at Dinham to conduct the proper market
analysis so that information as well as knowledge is
gained which can be used in future perspective.
Further, industry should change their HR policy and
procedures so that employee become motivated and put
more effort towards the business. This will leads to
improvement in overall growth and development.

Also, manager of the firm need to adopt effective
strategies and tactics and use suitable leadership
to manage and handle staff members in the
organisation. This is important because if not
done properly then it won’t be possible to
achieve goals and objectives within a period of
time.

CONCLUSION
In hospitality industry, it is necessary that each & every firm use
operate and run their business in appropriate manner. Further,
managerial challenges are bound to happen in service industry and
manager of the firm need to be well aware about such challenges &
issues. Then, management theory guides the enterprise to take right
decision by selecting right theory. When problems and issues are
examined, necessary decisions or proposed actions are to be taken
by consultancy or they take responsibility of outcomes within the
firm. Hence, proper analysis is to be done when selecting project
consultancy.

REFERENCES
Books & Journal:
Cabral, 2019. Understanding the human side of green hospitality
management.International Journal of Hospitality Management,
p.102389.
García-Lillo, 2016. The intellectual structure of research in hospitality
management: A literature review using bibliometric methods of the
journal International Journal of Hospitality Management.International
Journal of Hospitality Management,52, pp.121-130.
Kužnin, 2017, October. Contemporary Leadership Challenges in
Hospitality Organizations in Times of Uncertainty and Change.
In DIEM: Dubrovnik International Economic Meeting(Vol. 3, No. 1,
pp. 455-468). Sveučilište u Dubrovniku.

Vartianen, 2019. Moral problems perceived by industry in collaboration with a student
group: balancing between beneficial objectives and upholding relations. Journal of
Information Systems Education,20(1), p.7.
Brandon-Jones, 2016. Examining the characteristics and managerial challenges of
professional services: An empirical study of management consultancy in the travel,
tourism, and hospitality sector.Journal of operations management,42, pp.9-24.
Berry, 2019.Management control theory. Routledge.
Carter, 2019. For Social Reflexivity in Organization and Management Theory.The
Production of Managerial Knowledge and Organizational Theory: New
Approaches to Writing, Producing and Consuming Theory (Research in the
Sociology of Organizations, Volume 59). Emerald Publishing Limited, pp.217-235.

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