Consultancy Project for Hospitality Management

This document is a consultancy project for hospitality management, focusing on the challenges faced by a local coffee shop and the implementation of management theories. It discusses causes and effects of managerial challenges, analyzes complex industry issues, and suggests solutions for food safety, security, employee turnover, and more.

Consultancy Project for Hospitality
Management
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Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Determine the causes and effect of wide range of managerial challenges within hospitality
industry. ......................................................................................................................................4
Critically analyse about management theory, analyse and interpret a variety of complex
industry specific managerial problems and issues. .....................................................................6
Exercise initiative and take responsibility for result of their decision and proposed action to
evaluate impact of result or outcome in real-life. .....................................................................10
Range of professional competencies in the development of management decision making and
strategic planning.......................................................................................................................12
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16
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INTRODUCTION
The hospitality consulting and management is a great approach for small business to expand
the organization in global marketplace. The report is based on the “Moka house” firm which
provide coffee service to the customer from local areas. It will determine various type of food
issues that will concern about the coffee shop. The assignment will represent the food practices
which used in coffee shop for improving business challenges related cooking methods and food
safety. The documentation will describe about causes and effects of managerial challenges
within organization. It will determine different type of management theory that will interpret
with complex industry managerial issues as well as problems. It will understand the concept of
equality motivational theory that useful in the business for motivating staff members towards
business goals and objectives. Furthermore, the report will focus on the different imitative
exercise which take responsibility for outcome of decision making and also proposed action to
impacts on overall business operations and functions.
MAIN BODY
Overview:
The brief overview about the hospitality consulting and management in London that
mainly focused on the specific goals and objective of Moka house. It will consider all important
strategies and points that adopted by Firm to resolve issues such as poor wages, hygiene food
safety, security issues, lack of knowledge and skills and higher turn over of employees. There are
important problems arise within Moka house that needed to implement conceptual framework for
improving overall business capabilities. “Moka” house is a type of local coffee shop that provide
various type of services to customer in different areas (Brunt, Horner and Semley, 2017). In the
organization, it has found the variety of issues that requires for implementing action plan to
change overall business operations and functions. The organization has tried to resolve problem
and also revised for applying food safety practices in proper manner. But in most of cases, they
are becoming unsuccessful for achievements and goals. Afterwards, they are going to use an
appropriate idea for prevention on food item through containment. Time to time, they are
organising a training session for employee where they acquire knowledge and skills. It useful for
business in terms of growth and development (Nguyen, Melewar and Hemsley-Brown, 2019).
The primary goal and objective of organization is to expand the business in global market
while establishing a strong position in marketplace. it can possible where “Moka” house always
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maintain their quality standards on products and services. Furthermore, it has summarised that
“Moka” house must implement the Equality theory to motivate their efficient employee towards
organizational goals. In order to increase productivity and profitability in marketplace.
1 Determine the causes and effect of wide range of managerial challenges within hospitality
industry.
Moka house is based on the local coffee shop that provide services related food and drinks
but they have faced many issues related managerial challenges with organization. In Moka
house, it must require to prepare food in healthy premises because many customers are
demanding of healthy food items otherwise it directly affects on the overall business reputation
and image. The Moka house has been tried to resolve different issues and revise their food safer
practices into coffee shop (Burke and Hughes, 2018). It is helping for prevent illness and
accidents. Furthermore, it always tried to make strategies plan that can find better solution which
easily improve food contamination and also resolving employee issues related lack of skill,
irregular working hours and high employee turnover. There are some common managerial
challenges faced by Moka house within marketplace.
 Security issue – In Moka House,firm is facing security issues as this entity must gives
protection as well as maintenance regarding assets. It faces various criminal
activities ,sabotage,terrorism as well as injury and natural disaster. Firms also faces the
breach of the various security computer system every-time such as information is leaked
by various hackers that will be not good for the future preferences of the hotel security.
 Food safety issue- this is a issue that is occurring in Moka. Here, various issues has
occurred in the quality of coffee and other food items. So, it is impacting on food quality.
Apart from it, quality standards are not been properly followed. Moreover, in food many
bacteria and germs are found in it.
 High employee turnover – this is also an issue which is been faced by Moka. Here,
business is not able to retain staff for long term. Furthermore, employees have to work in
harsh conditions. They staff leaves by working for short term. Beside that, the work
culture is also not good. So, in recent time there has been high staff turnover rate.
 Technological changes in regular innovation: In Moka house, it always focused on the
innovation which provide the better facilities and services. but it will increase managerial
challenge where business is relying heavily on technology to streamline their services. it
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also transforming the business into high competition level. The high competition will
affect on business profitability and productivity. Most of customer were choose another
product from other shops (Carbone and LaTour, 2017). Advancement of modern
technology always increases level of competition in market because there are already
established firm provide better services to customer. It is very tough for “Moka” House
firm to enter in global marketplace.
 Political and security challenges: It is also another managerial issue arise in Moka
coffee shop where manager deals with socio-political and economic causes. Political
trends can affect on the level of individuals within small enterprise while increasing fear
of security (Wandiga, Kilika and James, 2019). It directly affects on the guest where they
are not preferred to revisit on coffee shop because of environment or culture. In context
of security challenges, Staff member within Moka café have used high gadgets and
software but these are expensive to maintain and acquire. Sometimes, it increases issue of
data loss.
 Shortage of skilled labour, turnover and irregular working hours: It is one of major
challenge in Moka coffee shop because high turnover and high competition always added
flame to issues in terms of shortage of skilled staff members. Nowadays, consumers are
expected a lot of things from organization but employee turn, force to deal with irregular
working hours (Cetin, 2018). In this way, it directly affects on the overall business
activities while reducing performance and efficiency of business profit rate. Sometimes,
it also increasing rate of termination.
 Revenue challenges: In Moka coffee shop, customers have various option to choose
different services but manager has forced up to increase marketing and advertising
activities. It has been created the revenue challenge where manager is unable to keep
compete with their competitors (Dixit, 2017). In this way, it has increased chances of
customer losing and directly affects on the decreasing revenue cost in global marketplace.
on the other hand, it also understands that growing complexity in revenue management
within organization. Moka house need to look smart technology which save time and
operate effectively. But there are some problems arise during task management through
tool and platform. It cannot be calculated the actual estimation.
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 Inventory management and menu pricing: It also another challenge in Moka coffee
shop where pricing should take into consideration for reducing waste otherwise, it
directly affects on the overall business environment or culture. sometimes, it also
increasing fluctuation of ingredient price which goes impact on gross profit rate. In Moka
coffee shop, Manager have faced problem in regards of higher cost or price of items. The
manager will try to manage inventory management within organization by using an
effective strategy (Dunning, 2019).
Apart from that Moka house has been increasingly challenge to find ways of
minimize cost or price without affects standards quality and sacrificing. it directly
imposed to continue meet customer expectations. It is very important for managers to
adopt new idea for operating the business effectively and also examined the possibility to
reduce saving price. \
 Higher competition level: It has found that everywhere indicate high competition
level which mainly involves cost cutting in efforts to provide greater values and
still further to improve profit rate. Sometimes, it has developed as managerial
issues within organization where manager face problem of lower price, decrease
profitability (Nguyen, Melewar and Hemsley-Brown, 2019). The high
competition id directly affects on the Moka business of shrinking market and slow
down operational activities. It has continued drastically change business
environment and culture at workplace.
 Changing expectation of potential customer: The Moka house is to keep consumer
happy but the margin rate of business will be decreasing. It is very tough for organization
to keep happy their potential customer every time because they have been changed
demand, need and requirements as per market trends. In this way, it directly affect on the
business profitability and productivity in global world (Gawuna and Abdul Rahman,
2017). SO as develop the managerial issue for manager in Moka house where how to
handle this situation and condition. Afterwards, manager has found the way to establish
gap between actual delight and perception of customer otherwise, the situation may also
reduce the overall business performance and efficiency. Changing times have bought
about change perception or demand of client where manager face complication but they
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can use new advance technology to identify behaviour and attitude of customer towards
product and services.
2 Critically analyse about management theory, analyse and interpret a variety of complex
industry
Management theories are basically set of general rules and regulations that provide
guidance of manager to improve overall business operations. These types of theories are
explanation to assists staff members effectively connected with the enterprise goals and
objectives. In order to implement an effective strategy to achieve their specific task. Moka house
was unable to operate the business with the help of safety regulation and adopt an appropriate
food safety practice (Guillet, 2020). Moreover, in organization they don’t have such skilled staff
members that successfully operating business and increased turnover. In this way, the Moka
house firm faced business issues and their significant affects on overall functionality. So as
needed to implement management theory.
Equity motivational theory
The equality theory is based on the idea, thought and belief that individuals motivate or
encourage toward their specific goals and achievements. It is the simplest ways to identify
inequality between peer and themselves (Nguyen, Melewar and Hemsley-Brown, 2019). The
theory was developed Adam where it suggests that encourage employee where they were feeling
good and receive better or fair treatment at workplace.
Moka house can use equality motivation theory to encourage their staff members. it helps for
adjust the employee work by manager and they do make situation fair in eyes. For Example- In
regards of equality theory, employee learn that peer doing exactly same work as them is earning
a lot of money (Gursoy, 2017). Afterwards, they must choose limited work thus, creating
fairness. Every one become motivate at workplace, which require for business that will increase
business profitability and productivity in marketplace. It can be motivated in the different ways
such as desire of good job, money, status. Position etc. these are different types of motivational
for employee to achieve their desirable goals and objectives. In Moka house, managers and
leaders have understands motivational theories and then test them in organization to increase
effectiveness of workforce (Velmurugan and Rajan, 2018). In term of Moka house, it must
ensure that provide better facilities of staff members and recognise their work. It is mainly
increasing greater opportunity to earn advance rewards and awards through organization.
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The equality theory is considered as an important motivation for every one at workplace.
It is something either external and internal nature. In most of cases, Moka house attracts skilled
and knowledgeable candidates that increase overall business reputation and position in market.
An efficient employee also focused on food safety practices where Moka house provide an
appropriate recognition, opportunities for development, high pay scale and bonus. These are
important benefits provided to the employee for increasing their performance and efficiency
towards task management within organization (Horner, 2017). In this way, it can be determined
that The Adam equality motivation theory is suitable for organization that always maintain
employee satisfaction level otherwise it will develop conflicts among people. Moka house seek
to balance the coordination between staff members and their working performance. It is
necessary to reach on particular measurement related fairness and comparison between rewards
of staff members. It has summarised that equality theory applicable for employee motivation
where they are treated in context of business environment, group of teams, system management
and earning.
As interpret the equality motivation theory with complex managerial issues that just help
for identifying opinion of employee and how they can motivate themselves. It has been
established the connection with the working condition of employee and found the unhappy or
demotivate employee. Afterwards, it also explains that employee will compare their situation and
input or output ration with their part time working hour. In this way, it can easily identify the
interest towards business goals and achievement (Ivanov and Webster, 2019). In Moka house,
Manager can use equality theory in business for removing all type of managerial issues while
help for policies making to appreciate and improving terms as well as condition of people. it
directly impacts on resolve everyone demand. If any type of change is perceived by other
employee to maintain situation through equality and generate solution of problems such as
Shortage of skilled labour, turnover and irregular working hours(Nguyen, Melewar and
Hemsley-Brown, 2019). On the other hand, Manager can use equality theory in business to
identify overall input, output and results. The equality theory is coordinated with revenue
challenges where manager may accept the lower compensation in return for improving flexible
working hours (Saleem, Khan and Manzoor, 2018). So, as each employee must participant in the
business operations to generate an accurate outcome or result. Apart from that theory is an
important tool for Moka house enterprise to asses employee satisfaction, create an effective
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relationship between productivity and motivation. This will help for business to increase
motivation among employee and also better to reach organizational goals and objectives
(Nguyen, Melewar and Hemsley-Brown, 2019).
Business with unmotivated staff employee often face low productivity and profitability,
high turn over rate. The equality motivational theory helps for explaining that how staff members
inspired and give an appropriate suggestion for increasing healthy environment at workplace. In
Moka house, manager can understand the equality theory and suitable for employee where they
can improve their small business by increasing retention rate of employee (Khan, 2018). In Moka
house, it involves providing employee with recognition for work where they are giving and
doing all staff member chance to earn rewards and bonus.
3 Exercise initiative and take responsibility for result of their decision and proposed action to
evaluate impact of result
In the business performance improvement, it has required for imitative and take
responsibility for manager to understand business requirement in global marketplace. In Moka
house, it was unable to operate the business with an appropriate food safety regulation and adopt
better practices because of unskilled staff employee (Kimes and Ho, 2019). Sometimes, it
directly affects on the overall business profit rate. In this way, it requires for design an important
strategy in decision making related business improvement and also performed efficient action to
improve generated result or outcome.
The primary goal of Moka house is to improve their internal operations that’ why, they are
planning a strategy to conduct hazard analysis critical control point that must ensure where Moka
house meet a proper hygiene regulation. It also provides the better quality of product and
services to customer. HACCP is a type of framework that useful for monitoring overall food
system from their production stage to consumption (Prebežac, Schott and Sheldon, 2016). In this
way, it useful for identifying any type of food hazards. It also decreasing level of risk and other
type of illness. It is an essential task for business improvement to eliminate all potential problem
that directly affects on the business reputation and market position. On the other hand, it can be
determined the gap in term of food safety practices which are inspected through food authorities
to check all type of compliances with full legal aspects (Kimes and Wirtz, 2016). Time to time, it
will inspect update documentation if it required. The Moka House can establish a good
reputation built through food safety and standard quality. Sometimes, the organization has not
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realised about main role of business improvement so that it will increase problem in business
operations. Afterwards, it makes a plan for applying different type of quality improvement
standards that turn into increase rate of business capabilities. If quality and food safety
procedures were applied on the Moka House to reduce the risk and problem related health
causes. HACCP Framework always supports for “Moka” house is to increase overall business
capabilities and abilities.
Another way, Moka house initiative and take action for improving employee skill and
knowledge towards the food safety where they can easily maintain standards and quality in
proper manner (Prebežac, Schott and Sheldon, 2016). In the organization, manager will make a
plan to provide training session of employee on daily basis. they are performing daily operation
within organization. it must require for every employee to use different practises related hygiene,
must ensure that overall food standard or quality maintained. Moka house is based on the small
enterprise which are essential to maintain their food quality standards because it considered as a
first impression in front of customer. Therefore, it will require to maintain hygiene food handling
by staff members within organization. This type of approach is helping for Moka house that
increases more popularity among customers. There are large number of consumers revisit in
coffee shop to choose several items as well as services. During service, A skilled staff member
can easily understand the requirement of client and provide service as per demand.
Another goal of Moka house is to minimize employee turnover in which require for
organization to implement an effective strategy. In most of time, it can be determined the reasons
behind staff members dissatisfaction and causes that increased high turnover of employee. In this
way, Moka house will be looked out the employee satisfaction level where they can easily
inspire or motivate towards business goals and objectives (Lashley, 2018). As per analysis, it
considers the reward system which provide the rewards and appreciation on the basis of their
performance and efficiency within organization. Moka House will be suggested to give solution
as per finding and provide equal opportunity to their employee. In order to must fairly paid on
behalf of their efforts and performance (Nguyen, Melewar and Hemsley-Brown, 2019). As per
survey, it become easier to identify major inspiration of employee at workplace and how they
can attract towards business achievement. Reward and recognition are major elements that play
important role in daily life of employee. Most of employee always focused on the self-
improvement and want to build a strong position at workplace (Nguyen, Melewar and Hemsley-
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Brown, 2019). On the other hand, Manager starts for implementing action plan that hire an
efficient people who have a strong skills and knowledge to easily identify requirement of client.
They well do to handle any type of critical situation within business culture or environment. In
most cases, it will be developed conflict issue in employee behaviour that directly affects on the
profitability in marketplace (Oskam, Dekker and Wiegerink, 2017). In “Moka” House, manager
will try to influence employee for participating in the different entertainment program for getting
more relaxation from stressful situation or conditions. In this way, it will create a healthy
environment where each employee feels free to do their work and putting extra efforts in better
ways.
In above discussion, it can be used the different strategies and proposed action plan in the
business operations and functions. The initiative and action plan begin by knowing what Moka
house want to achieve in global world, what things that have to and willing to do in terms of
improvement. The entire business profitability depends on the action plan which always focused
on the improvement where how it can be implemented strategies for enhancement. In Moka
house, Manager concern about the initiative and taking responsibility for further business
expansion. They are individually accountable for quality, standards and timeline of generate
accurate result or outcome. Manager always care about the organization outcome and fully
involved to monitor activities of each employee. Being accountable is about responsible towards
organization result or outcome while manager initiative to make plan of effective strategies.
They are just about individual and their commitment towards Moka house expansion. It helps for
decision making to understand overall business performance and efficiency. Manager has
maintained the trust and loyalty among people where employees are working towards
organizational goals and objectives (Nguyen, Melewar and Hemsley-Brown, 2019). Another way
to understand trust and loyalty between employees at workplace which developed healthy
environment or culture. In this way, it will require for improving overall business environment
that will motivate employee to influence towards business development. The strategies are
implementing in the organization for identifying threat and weakness to eliminate by efficient
trained staff members.
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4 Range of professional competencies in the development of management decision making and
strategic planning
It is recommended that Planning is key management function to determine the aims of the
organization about the current environment, initiatives activities needed to transform plans into
the action and also evaluating the results. An assessment is needed regarding the developing plan
(Nguyen, Melewar and Hemsley-Brown, 2019). Proper planning is also done to choose the right
candidate for right job as Managers needs to make the effective plans about the recruitment if the
person they are selected have not appropriate skills than not performing well within the firm .It is
also not beneficence for the employee own career as well as productivity of the Moka Firm.
Effective communication
It is also recommended that there is a proper communication of the mangers to the staff
members and also among the staff members. When the employees facing some kind of problem
manager needs to listen them only, as listening them sometimes solves the problem (Wandiga,
Kilika and James, 2019). Effective communication also gives the existing employees as a level
of confidence or listening them properly. As Effective communication able to bind the staff
members together. Good communication enhances the employee loyalty and helps to build the
effective team. Effective communication clear the misunderstanding as unclear guidelines are
worst for everyone working within firm. Mangers of the Moka can be clear about what they
expect and want (Oskam, Dekker and Wiegerink, 2017). Communication can be even more
crucial as working force within the Moka is diverse so with the mix races ,genders as it quite
easy for them to unexpectedly offended each other. Effective communication is also necessary
for the dealing the problems as when the situations gets tough ,staff members of the Moka.
Employees get nervous so by communicating with them effectively helps to solve all the
problems. By communicating both externally and internally ,firms remains more transparent as it
is vital for building the trust (Wandiga, Kilika and James, 2019).
MOTIVATION
It is recommanded that Through proper motivation of the employees managers can
motivation is crucial for Moka house as it can Enhance the productivity of the staff members.
Also, motivated level of the employees have high level of commitment and morale towards the
firms as well as its goals and objectives. Motivation also reduces turnover of the employees as
sometimes employees are feeling demotivating when they are facing under pressure motivation
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provides them to ability to solve their problems (Saleem, Khan and Manzoor, 2018). It also plays
a crucial role within changing the attitudes of the staff members. Well motivated employees are
the people who are loyal towards the Moka firm as they are more commitment towards the goals
as well as objectives
Moka the local coffee shop is facing high employment turnover, so in order to overcome
from this situation it is recommended to the company that they must get engaged in providing
support to the employees working with them. They must be engaged in providing them with
rewards and incentives so that workers loyalty can be created. By getting rewards and incentives
for the work done by them will help Moka the coffee shop in creating a base for employees.
Incentives such This will also lead to growth of organization (Wandiga, Kilika and James,
2019). It will support hospitality firm in attracting and gaining more number of employees which
have high level of skills and qualities.
People want to be compensated well. They need to cover standard expenses like housing,
utilities, and food. And most people want enough money for extras, too. If Moka the coffee
house is not being engaged in paying well to them, employees can leave the firm. This can affect
growth aspects of the organization. Leaders of the restaurant is also being suggested that they
communicate the changes effectively then this might lead to workers or employee leaving the
organization(Wandiga, Kilika and James, 2019). So they must get involved in making use of
open communication. This can assist workers in staying in firm. Moka the coffee house must
also get involved in hiring right employees, so that they can support organization during time of
change. They must make work environment better, this can only be happen when employees in
Moka are positive.
This can assist them in retaining workers that can easily work in changing conditions.
Company must also be involved in analyzing needs and demands so that they can fulfill them,
this will lead to reducing employee turnover. It will also increase goodwill of Moka the coffee
shop. It can assist them in achieving their mission and objectives. Motivation is also reduces the
absentees as earlier ,While in other words Motivated staff members stay within the company
more, while employees who are not motivated staff members are known for their carelessness
towards the goals of the Moka Coffee house (Prebežac, Schott and Sheldon, 2016).
As recommend above Employee turnover is minimized by the motivation as well as by
providing reward such as Rewards makes most of the staff members to be happy .As employees
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of the Moka are generally productive as well as happy staff members contribute high morale.
Also when the morale is high as the same time turnover is low and the Moka businesses has a
great chance to be successful. The staff members who are motivated also enhances the
profitability as also enhances the employee engagement. Rewards also known as the powerful
motivators as rewards may be Monterrey and non Monterey such as Appraisal of the employees
who came office early, also rewards such as Free health check-up ,Gym passes and many more.
Rewards always plays a crucial role within the employee motivation (Wandiga, Kilika and
James, 2019).
The Moka should take conduct proper inspection of security. For this they must initiate
different practices and methods to ensure that no security issues occurs. Thus, by doing
inspection in specified time it will be easy for management of Moka to solve those issues at that
moment instantly. Moreover, through taking quick actions it will be easy for company to identify
and analyse those areas that require improvement. Furthermore, this procedure will be highly
effective way to solve issue of security. Alongside, through a proper plan it will be easy to apply
that in case of any security issue. Then, according to plan measures are quickly taken.
In order to solve food safety issue Moka management will define a specific procedure to
check quality of food is as per standards or not. Moreover, by taking quick decision and instant
actions food safety can be measured. The HACCP framework can be followed by management.
it is a food integrated safety analysis that works on basis of 7 principles. Through that, it will be
easy for Moka to identify hazard in present situation and taking appropriate measures.
Furthermore, with this control points are installed at several place. This ensure that food safety is
measured at all points and it is useful in solving issues.
CONCLUSION
In above discussion, it concluded that the hospitality consulting and management is a great
approach for small business to expand the organization in global marketplace. It has summarised
about the causes and effects of managerial challenges within organization. it can be determined
the different type of management theory that can be interpreted with complex industry
managerial issues as well as problems. The management theories are implementing within
enterprise operation for improving performance and efficiency. It directly influences more
customer to take product and services. Furthermore, it has analysed that there are several
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managerial challenges generated within small business establishment related revenue, brand
position. So as focused on the multiple imitative exercise which take responsibility for outcome
or result in decision making and proposed action that how it can impact on overall business
operations and functions.
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REFERENCES
Book and Journals
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Design Management.
Cetin, G., 2018. Research methods in tourism, hospitality & events management, edited by Paul
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