hme

Hospitality
Marketing
Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Explain the key role and responsibility or marketing function...............................................1
P2 How role & responsibility of marketing function related to the wider organisational context
......................................................................................................................................................3
TASK 2 ...........................................................................................................................................4
P3 Compare different hospitality organisation and apply marketing mix for the achievement of
goals & objectives........................................................................................................................4
TASK 4............................................................................................................................................7
P4 Produce marketing plan for the hospitality organisation........................................................7
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Market essential is combination of basic market or management theory which help in the
business to implement these practices to achieve organisation goals & objectives (Bao, 2018). It
include different type of strategies and policies which is required to followed by the company to
expand their business. With the help of market essential, managers build effective strategy which
can promote the business in order to acquire market share. Organisation have to analyse the
market because if they does not analyse in proper way then it can affect the whole business and
it's operational functions. Travelodge Hotels Limited selected for the better understanding of this
concept. It is a private company which operates in hotels & hospitality sector across the UK. It
is a second largest hotel sector in the UK nation after the Premier Inn.
This report include the various topics such as role of marketing and it's interrelated
functions in hospitality sector. Along with this, it include the comparison between companies of
the basis of marketing mix. In addition, develop a market plan to meet the marketing objective
for the organization.
TASK 1
P1 Explain the key role and responsibility or marketing function
Overview of the organization: Travelodge Hotels Limited is a private sector company
which established in 1985 and key people of the organization are Keith Hamill or Peter Gower.
It's headquarter in Thame, England, UK and it is a second largest hotel in terms of hotels or
number of rooms which is about 40,847. Company serve in three location, first is UK where 500
hotels, 11 in Ireland and 5 in Spain. Currently 11,000 employees work under this organization
and hotel revenue is £637.1 Million.
Role and responsibility of the marketing functions: Marketing functions is a
combination of various activities which help the manager to promote their business in order to
increase their sale which automatically increase the profit margin of the company. It is important
for the Travelodge Hotels Limited to know about role and responsibility of marketing functions
which help the to identify the area where they have to work to increase their productivity.
Basically marketing function help the business to achieve their goals, increase customer,
profitability etc (Beck, 2017). So marketing department have to perform various functions which
is discussed below:
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Market research: Main role of the marketing function is to done intense research about
market where they identify the requirement or demand of the customer. Marketing manager have
to conduct research to collect the information which further helps in developing marketing
strategy regarding product and services they offer to the customer. Manager of Travelodge
Hotels have to perform this function and analyses the market for the better understanding. On the
basis of their research, company build marketing strategy for the achievement of business goals
& objectives. Company need to analyze UK market and then take appropriate decision in respect
of the organization. It help the Travelodge company to become aware about latest marketing
trends.
Gathering information of customers: Organization can gather information through
various survey which help the researcher to identify the need or demand of customer related to
the particular product or service. These information help the manager to build effective strategy
on the basis of customer desire (Berndt and Wayland, 2014). In Travelodge Hotels Limited,
marketing manager to gather information which help them to build strategies for the visitors or
satisfy their need to demand. It is a responsibility of the manger to provide those services to the
customers which fulfill the need or purpose to visit hotel. It will be done only after identify the
need of clients. So company provide those activities which acquire the demand of customer
which provide them satisfaction, so it is the important role of marketing function to gather the
information of customers.
Identifying future risk: Before implementing any plan, organization have to analyze the
future risk. Because if it is not happen then business have to face various problems which affect
the productivity as well as profitability. So manager of the Travelodge need to analyze future risk
and then build various strategies according to it. It is the biggest role which played by the
marketing function in order to reduce risk which further increase the productivity or profitability.
Company's manger have develop strategy, which attract more visitors and it will happen when
company already analyze the future risk and build marketing strategy.
Selling: It is an another function of marketing department to sell their products or
services to achieve their goal & objectives. With the help of marketing, manager enhance the
awareness about their product or service which they offer in the market to satisfy customer need
or desire. Marketing function help ti increase the sale through effective strategies which increase
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