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HNBS 311 Research Project (Level 5) Assignment PDF

   

Added on  2021-01-03

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Research Project

Table of ContentsINTRODUCTION ..........................................................................................................................3CHAPTER 1....................................................................................................................................31.1 Research aim and objectives.................................................................................................31.2 Research questions ...............................................................................................................31.3 Research Objectives .............................................................................................................41.4 Significance of research .......................................................................................................4CHAPTER 2 ...................................................................................................................................42.1 Literature review...................................................................................................................42.2 MAIN BODY........................................................................................................................42.3 Conclusion of Literature review............................................................................................5CHAPTER 3...................................................................................................................................63..1 Research approach ..............................................................................................................63.2 Research strategy.................................................................................................................63. 3 Research Methodology .......................................................................................................63.4 Research Instrument and Tools ............................................................................................63.5 Sampling .............................................................................................................................73.6 Ethical implications ..............................................................................................................7Conducting primary and secondary research utilising an appropriate method. ........................7CHAPTER 4 ...................................................................................................................................8CHAPTER 5....................................................................................................................................9Application of analytical tools for analysing research findings ................................................9CHAPTER 5 .................................................................................................................................14Communicating research outcomes in appropriate manner .....................................................14Effectiveness of research method applied for Research methods in meeting objectives ........14CHAPTER 6..................................................................................................................................14Alternative research methodologies and Lesson learned in view of Outcomes.......................14CONCLUSION .............................................................................................................................15REFERENCES..............................................................................................................................17

INTRODUCTION Globalisation is the phenomenon which has bought the drastic change in way of doingbusiness. It has significantly effected the companies engaged in the E-commerce business.Globalisation is the Phenomenon which has supported the growth of E-commerce business. Ithas provided E- commerce companies such as Amazon an opportunity to expand their business.In context of E-commerce industry, it has provided business entities an opportunity to increasesales as well as profitability. But the same time, it has given rise to stiff competition due to whichcompanies are facing issue in maintaining their concentration on core business activities. Studywill emphasize on effect of globalisation on business of E-commerce company such as Amazon.In addition to this, report will highlight the methodology used by scholar in present study forcollecting, analysing and interpreting the information related to topic.CHAPTER 1Proposed Title : Effect of globalisation on performance of E-commerce companies.1.1 Research aim and objectivesResearch aim : To analyse the effect of globalisation on performance of E-commercecompanies – A study on Amazon.One of the important Rationale for selecting the topic is that scholar has interest inexploring the effect of globalisation on business of E-commerce company. In addition to this,byexecuting the investigation on particular topic, investigators intends to help E-commercecompanies in identifying one of the best strategies for improving business performance.1.2 Research questions What is the importance of globalisation in context of business performance of E-commerce companies ?What is the role of globalisation in shaping the future of E-commerce business ?Does Joint venture strategy adopted by Amazon is effective in context of entering intonew market ?What are the strategies which can be implemented by Amazon in order to improvebusiness performance in international market?

1.3 Research Objectives To examine the significance of globalisation in context of business performance of E-commerce companies. To develop the understanding about role of globalisation in shaping the future of E-commerce business. To measure effectiveness of Joint venture strategy adopted by Amazon for entering intointernational market. To suggest the ways which can be implemented by Amazon for improving businessperformance in Global market. 1.4 Significance of research The research is important as it will assist manager in analysing the effect of globalisationon its business. In addition to this, Investigation report on specific topic will supportmanagement in Amazon in determining the effectiveness of the Joint venture strategy adoptedby them in order top enter into new market. CHAPTER 2 2.1 Literature reviewThis is the second and one of the most important part of research project. Under this,written overview of various writings on a selected topic is included. Sources covered inthereviewmayincludescholarly journal articles, books, government reports, Web sites, etc.2.2 MAIN BODYImportance of globalisation is context of Business performance of E-commerce companiesAccording to the view of Coe and Wrigley,2017 , globalisation is important as it hasincrease the scope of use of E-commerce for making purchase of goods or services bycustomers. It has helped E-commerce companies in improving business performance measuredin terms of efficiency, market impacts etc. However other authors argues that globalisation inimportant for E-commerce companies, as it provides firms with market to grow. According to theperception of Asongu, SKoomson and Tchamyou, 2017., E-commerce companies considerglobalisation as important as it aids them in reducing the cost of their operations.Role of globalisation in shaping the future of E-commerce companies

As per the opinion of Cohen, 2018., globalisation has created the unique environmentwhich has encouraged E-commerce companies to facilitate innovation. However, it has beenargued by other authors that globalisation has played very crucial role in driving the trends in E-commerce industry. According to the perception of Andersson and Andersson, 2017, It is theglobalisation which has played important role in positively influencing people to change theirshopping pattern which has lead to increase in sales and profitability of E-commerce companies. Effectiveness of Joint venture strategy for entering into international marketAccording to the perception of Dougherty and Akgun, 2018, Joint venture is consideredto be an effective strategy for entering into international market as it can assist an enterprise infostering growth and aid them in maintaining business performance in international market.They have also stated that some markets that restrict inward investment, joint ventures may bethe only way to achieve market access. However, It has been argued by other author Ang,Benischke and Doh, 2015., hat Joint venture can give rise to other major problems which canhave adverse effect on business performance of E—commerce company in international market.Strategies which can be adopted by Amazon for improving business performance in Internationalmarket.According to the view of Homann, 2016., strategic alliance and partnerships strategy canbe adopted by E-commerce companies for improving their performance in international market.However , it has been argued by other authors those who states that customer centric is one ofthe best approach which can assist E- commerce firm in bringing improvement in theirperformance in global market. As per the opinion of KiM and Caporaso, 2016., Innovation is thestrategy which can be adopted by E-commerce organisation for improving their performance ininternational market. 2.3 Conclusion of Literature reviewThrough this literature review, it can be concluded that globalisation is playing a verycrucial role in developing the E-commerce companies in various countries. Companies are usingthis concept so as to promote themselves in new business environment. Various views of authorsalso helped in describing the situations in a proper manner.

CHAPTER 33..1 Research approach Research approach : It is a strategy which is implemented by investigator in order to reachconclusion. The different types of research approach are inductive as well as deductive. Choiceof research approach is completely based on the nature of problem. Inductive research approachhas been applied by investigator in present study. Reason for application of inductive researchapproach is that it allows researcher to develop new theory using the data collected during thetime of investigation.3.2 Research strategyResearch design : Selection of an appropriate research design is various much important innorder to solve the specific problem in systematic manner. Selection of research design iscompletely based on the nature of study. The different types of research designs areexperimental, explanatory, exploratory, descriptive (Fletcher, 2017.). Investigator in order toconduct investigation on topic effect of globalisation on business or performance of E-commercecompanies has applied explanatory research design. Reason for selecting the explanatoryresearch design is that it provides investigator an ease in describing the phenomenon orsituation . 3. 3 Research Methodology Research philosophies : It is basically perception of different researcher about the methodologywhich can be applied for gathering, interpretation and analysis of information. The differenttypes of research philosophies are positivism and Interpretivism (Guercini, 2014 ). Researcherhave applied the interpretivism research philosophy for collecting, analysing and interpreting theinformation related to topic that is effect of globalisation on business of E-commerce companiesin global market. Reason for selecting the interpretative theory is that it provides an ease ininterpreting the data in logical manner. 3.4 Research Instrument and Tools Data collection : The data is generally gathered from primary and secondary sources.Investigator for accumulating the detailed information about the effect of globalisation onBusiness of E-commerce companies in international market has used both sources. Thequestionnaire method will be applied by investigator for accumulating the primary data related to

topic. The secondary information has been accumulated using books, journals, magazinesAccessing internet and company annual reports etc.3.5 Sampling Sampling : The different methods of sampling are random, cluster, systematic, cluster,participative etc. Scholar has selected 20 managers as participant in present study usingpurposive sampling technique (Humphries,2017). Rationale because of which researcher hasselected manager as a participant in research is that investigation perceives that managers canprovide complete and detailed information about the effect of globalisation on the company.Data analysis : Thematic analysis is the technique which will be applied by scholar in presentstudy for analysing the information has gathered from both primary and secondary sources. Thereason because of which investigator has selected the specific technique is that thematic analysisprovide researcher an ease in analysing the pattern of response provided by participants (Ledfordand Gast, 2018.).3.6 Ethical implications In context of present study, scholar has implemented different tactics for avoiding the riskof ethical issues. Some of the strategies applied by investigator are they have informedparticipant about purpose of study. Researcher has designed the consent form which consist ofdetail information about the investigation which has been distributed to participants Through E-mail (Silverman,2016.). Investigator has change the framing of sentences while interpreting thesecondary information, it is the tactics which is applied for avoiding the chances of plagiarism.Special computer software has been used for maintaining the security as well as confidentialityof information provided by participants during investigation.Conducting primary and secondary research utilising an appropriate method. Cost : It is basically expenditure which are mainly related to the conducting study on specifictopic. High costs is mainly associated with gathering of data related to topic. In addition to this,other type of cost involved in executing the investigation is purchase of equipments, salary ofproject manager as well as members, use of internet, travelling expenses. Expenses related tocommunication, installation of software for ensuring the security of information etc. Unit/ hrsCosts/ unit/ hrsWBS Level 1 total

Wages and Salaryof Project managergroup members£910£1890£156£650£8745£1300Purchase ofHand-helddevices Servers£1704£650£5500£6000£1800Installing andupdatingLicensed software£140£290£21600Access : In context of present investigation, scholar will use books, journals. Internetsites, companies annual account book for accessing to information in order to analyse effect ofglobalisation on business performance of E-commerce companies. CHAPTER 4 Name:DepartmentsQues 1. Up to what extend are you agree with the statement that globalisation plays importantrole in shaping the future of E-commerce companies ?Completely agreePartially agreeCompletely disagreeQues 2. What type of effect globalisation have on the business Performance of Amazon ?Positive

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