Holiday Inn Report

This report analyzes Holiday Inn, a leading hotel chain, examining its business strategy, customer expectations, and HR management practices. It includes a SWOT analysis, explores the roles of employees and managers, and emphasizes the importance of training and development for both individual and organizational growth.

Holiday Inn

Table of Contents
INTRODUCTION...........................................................................................................................1
1. Sector in which hotel operate, it's size, structure and mission and values .............................1
2. Identification of hotel customers and their expectation form organisation.............................2
3. SWOT Analysis......................................................................................................................3
4. Role of employees within organisation and their support to organisation towards
achievement of goals...................................................................................................................4
5. Importance of training and development................................................................................4
6. Importance of Human Resource Manager role in an organisation.........................................5
7. Skills and Knowledge required to carry role of Human Resource Manager..........................6
8.Training and development requirements .................................................................................6
CONCLUSION................................................................................................................................7
References........................................................................................................................................9

INTRODUCTION
Holiday Inn is one of the renowned British-owned American hotel engage in the service
of providing modest quality services such as lodging and boarding. Hotel was established in the
year 1952 by Kemmons Wilson and serve their services in more than 1,145 locations around the
world. This hotel have headquarters in Middle East, Americans, Asia-Pacific and Europe. Hotel
provide their offerings in all around the world including Sofia, Bulgaria. In this report
discussions has been made on, organisation goal, values, mission, size and structure along with
this, expectation of consumer from organisation with SWOT analysis are also included in this
report. In addition to this, roles of employees and formative concept of training and development
included in report. Lastly, role in organisation are also described in this report in descriptive
manner.
1. Sector in which hotel operate, it's size, structure and mission and values
Hotel is basically a establishment that perform their functions by offering wide range of
consumer satisfaction services that includes, shelter for travellers, furnished services, food,
commercial basis things, refreshments and more. Holiday Inn a British-owned American brand
hotel performing their work in Hotel sector (Lockyer, 2013). It was established in the year 1952.
Holiday Inn provide wide range of services including, conventions, lodging, food services,
meetings, timeshare and more. This hotel conduct their business activities in a division manner
with Holiday Inn Express.
Mission:
Holiday Inn provide their services in effective manner by having a mission which is to “
make difference in every individual life by touching their lives in day-to-day manner. Hotel
works with a perspective to perform their business activities in committed manner by delivering
personal and superior hospitality services.
Vision:
Hotel have a core vision which is to become best 5-Star hotel in all around the world
Structure:
Holiday Inn hotel is one of the world leading and growing chain of hotels performing
their functions in all around the world. It is mainly a subsidiary of Intercontinental Hotel Groups(
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IHG). This hotel is one of the stylish hotel that engage in the offering of providing great
refreshing services in simple manner.
Size:
Holiday Inn provide their services worldwide with more than 3500 branches around the
world. Along with this hotel have 65 branches within UK through which they become one of the
largest chain of hotel (Jones, Day and Quadri-Felitti, 2013).
Goal:
Holiday Inn offer extensive range of services with a common goal that is to fulfil each
and every one of their consumer desire and employees need in effective manner. In order to
expand their hotel with great quality hotel is looking forward to offer wide range of valuable
services such as, priority club rewards, occasion's offer and other comfort services their
customers.
2. Identification of hotel customers and their expectation form organisation
In order to perform services in successful manner it is important for Holiday Inn to
effectively reach their costumers. With the help of evaluating target market hotel management
can easily understand requirements of their new and existing consumers. Hotel take advantage of
guest fillings in order to review their customers data as to do necessary required modifications
and enhancements in their services. Holiday Inn managers believes in a fact that their previous
guests are one of the effective source of their qualified information. In addition to this, managers
of Hotel can take various advantages form numerous factors such as, purpose of a traveller or
guest trip, activities they do, place where they ate and many more understanding of their guests
trip. This will help managers of Holiday Inn to tailored their deals and provide extensive range of
experiences for their future guest. A costumer or traveller expect great qualitative services form
their hotel that include, things like, proper cleanliness, secure environment, better quality of food
services, positive environment, technically advanced premises and many more (Berezina, and et.
al 2016). Mentioned below there are some certain factors that are provided by Holiday Inn Hotel
in order to keep focus of their loyal consumers in effective manner:
Happier Environment: It is one of the most important physical perception which is
required to be performed by industries operating their services in hotel industry to follow. It is
not necessary to spend a lot of funds in order to create most effective amicable environment in
order to satisfy consumer satisfaction. A hotel by providing effective range of over-the-top
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interior design and other basic services can gain attention of consumers towards them. Holiday
Inn hotel effectively ensure that they provide well cleaned and comfortable environment to their
customer as to make them feel home. This will benefit hotel to gain more loyalty from their guest
and increase their profitability simultaneously.
Increased Security: When a consumer pay to be served, they formatively expect to sit
back and relax without having any kind of worry related to security. In relation to this Holiday
Inn management make sure that they offer plenty of friendly staff at the moment of guest arrival
till departure. Along with well uniformed and armed security guards in order to let their guest
enjoy in safe and secure environment.
3. SWOT Analysis
STRENGTH WEAKNESSES
 Holiday Inn chain of hotels run their
business with strong brand image along
with having powerful connections in
emerging countries such as, china,
Russia, India.
 Holiday Inn is having world's largest
loyalty program in which they have
around 58milllion members (Kencana,
Arjana and Sudiarta,2018).
 Holiday Inn is currently facing weak
financial performance along with
decrease in their revenue margin.
 Hotel is having weak share in north
American region in past recent year as
they are facing aggressive expansion of
their competitors like Marriott.
THREATS OPPORTUNITIES
 Fluctuations in currency level and
economic adverse market condition
hamper creates threat for Holiday Inn
to expand their area of services.
 Hotel is facing certain issues in
adopting new innovative concept in
their industry.
 Holiday Inn is having an advanced
opportunity to utilize internet sales
medium so to conduct their marketing
activities and raise margin of their
revenue.
 Hotel have remarkable opportunity to
expand their area of services in
emerging regions like, Asia-Pacific and
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Eastern Europe.
4. Role of employees within organisation and their support to organisation towards achievement
of goals
Employees acts as an most essential element in an organisation in order to raise
efficiency of company in formative manner. Each and every level of business organisation
require potential staff to conduct their business activities in effective manner. Mentioned below
there are some role of employees in an organisation and their support so to fulfil objectives and
goals of organisation:
Managerial Position in an organisation: A company have different set of managerial
role within their organisational structure such as, department managers, senior manager, assistant
manager and more. Manager are formally authorized to manage day-to-day operations of
company including developing roles and objectives of every department and allocation of budget
while taking care of every department need (Qazi, Khalid and Shafique, 2015). This will help a
company to perform their business in highly structured manner without facing any deficiency in
funds.
Supervisory Positions in an organisation: Organisation recruit highly potential and
effective candidates on the position of their, mentor, manager, supervisors train and other. In
this, supervisors are only authorised to manage employees rather than to manage budgets,
departments goals and big project. Supervisory role helps an organisation to effectively
strengthen job performance of their employees while increasing overall organisational
profitability.
Non supervisory Roles in an organisation: Employees those who perform their roles
within non supervisory region mainly perform different types of job duties they did not supervise
other workers. Employees within this sector benefits an organisation to increase company
productivity from low level and strengthen organisation lower base. This will automatically
results in great growth opp for both company and employees.
5. Importance of training and development
Training and development is a wide concept with the help of which an organisation can
effectively increase knowledge base of their employees. It will not only benefit workers to find
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various developmental opportunities but also benefits an organisation to raise their overall rate of
return on investment. Holiday Inn managers provide effective training and developmental
courses to their employees through the medium of, On-the-job learning, mentoring schemes.
Individual study and In-house training. In addition to this hotel is taking advantage of technology
and provide blended learning facilities to their employees in which the provide online learning
classrooms for their employees in cost effective manner (Bondarouk and Ruël, 2013). Mentioned
below there are
Employee satisfaction:
Training and development programmes provided by organisation helps a company to
have more satisfied employees. It will not only benefit company to raise their overall rate of
production but also aid employees to find various developmental opportunities which will
simultaneously helps an organisation to strengthen their labour base. Holiday Inn is providing
programmes like, international conferences and seminars so to increase skill and potential of
their employees.
Increased productivity:
Training and development benefits an employee to gain more advancements in their
knowledge and skills base which will simultaneously help them to raise their standard and
attitude of work. Holiday Inn managers know this fact that, productivity can not only be raised
by employee performance but also depend on technological factor using by organisation. For
this, managers of Holiday Inn provide extensive range of technological advancements in their
organisational structure so to effectively raise performance level of both employees and hotel
simultaneously.
6. Importance of Human Resource Manager role in an organisation
Organisation is consists of various authoritative personnels which will effectively help
organisation to achieve their predefined goals in qualitative manner. Human resource manager is
one of the most important individual who have formative responsibility to hire and recruit skilled
and talented labour workforce in organisational structure so to accomplish actual objectives of
company in effective way. Mentioned below there are some certain importance of HR manager
in an organisation:
Talented labour Force in organisation:
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HR Manager benefits an organisation to hire highly skilled and potential labour force in
every aspect of their departmental structure. HR managers of Holiday Inn effectively recruit
potential candidates and provide them extensive training so to fulfil predefined objectives of
hotel in formative manner. This will help organisation to accomplish their targets in effective
way with high qualitative structure.
Policy Formation:
Human resource manager perform their role in a coordinating manner with company
management in order to form various policies relating to, welfare activities, work environment,
wages, salary, administration, transfer, appraisals and more. Human resource manager in Holiday
Inn conduct their role in effective manner and formulate policies in order to raise productivity of
organisation. This role is one of the most important role in an organisational structure as it helps
in removing any kind of inconsistency, confusion and discrimination in a working structure of
company which simulates high growth.
7. Skills and Knowledge required to carry role of Human Resource Manager
There are different types of skills and knowledge which is required to be posses by
Human Resource Manager. It will not only help them to perform their role with more
effectiveness but also helps organisation to remarkably raise their overall rate of productivity.
Mentioned below there are some basic skills and knowledge which is required by HR manager in
order to carry out their roles:
Relationship-Building Skills: This skill will relatively helps an HR manager to formulate
effective relationship with employees, stakeholders, clients, consumer and organisation top
management. Establishment of good relationship benefits an organisation to conduct their work
with more effectiveness and gain more growth opportunities (Chang, Chiang and Han, 2012).
Communication Skills: Effective communication skills benefits an organisation to gain
more competitive advancements and stimulate company towards growth perspectives. It is
important for HR Managers of Holiday Inn hotel to posses qualitative communication skills as to
communicate organisation roles, responsibilities, mission and vision in effective manner. It will
benefit them organisation to increase overall rate of productivity and profitability.
8.Training and development requirements
Training and development helps an organisation to effectively generate more growth
opportunities and gain high advancements in their working structure (Bondarouk and Ruël, 2013).
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It will help them to strengthen skills and capabilities of their employees and ensure high
profitability and growth
Decision-making skills:This skill is related to effective formation of decision making in
relation to a particular situation. This skill benefits HR manager of Holiday Inn to take right
decisions in tensed and conflict situations and form required measures to overcome them. Along,
with this with the help of this skill managers can effectively analyse performance of their
employees.
Critical thinking: Critical thinking approach helps an individual to assess overall
objectives of their roles and responsibilities and in a formative manner to gain more
competencies. This skill benefits a manager to critically evolute material and programmes and
identify present and future need of both employees and organisation. It will help an organisation
to analyse exact necessary required changes in organisational structure and gain more
advancements.
CONCLUSION
As per the above mentioned report, it has been concluded that, Holiday Inn is one the
leading and fastest growing chains of hotels in the world. It provide extensive range of services
to their customers so to satisfy their needs in effective way. Report include SWOT analysis of
hotel along with roles and responsibilities of employees and managers. In addition to this,
effectiveness of of training and development are also included in this report so to raise
productivity and profitability of both employees and organisation.
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References
Books & Journals
Lockyer, T., 2013. The international hotel industry: Sustainable management. Routledge.
Jones, D. L., Day, J. and Quadri-Felitti, D., 2013. Emerging definitions of boutique and lifestyle
hotels: A Delphi study. Journal of Travel & Tourism Marketing. 30(7). pp.715-731.
Berezina, and et. al 2016. Understanding satisfied and dissatisfied hotel customers: text mining
of online hotel reviews. Journal of Hospitality Marketing & Management. 25(1). pp.1-24.
Kencana, N .W. P. A., Arjana, I. W. B. and Sudiarta, M., 2018. OPPORTUNITIES AND
THREATS TO INCREASE ROOM OCCUPANCY HOLIDAY INN RESORT BALI
BENOA. Journal of Applied Sciences in Travel and Hospitality. 1(3).p.263.
Qazi, T. F., Khalid, A. and Shafique, M., 2015. Contemplating employee retention through
multidimensional assessment of turnover intentions. Pakistan Journal of Commerce and Social
Sciences (PJCSS). 9(2). pp.598-613.
Bondarouk, T. and Ruël, H., 2013. The strategic value of e-HRM: results from an exploratory
study in a governmental organization. The International Journal of Human Resource
Management. 24(2). pp.391-414.
Chang, A., Chiang, H. H. and Han, T. S., 2012. A multilevel investigation of relationships
among brand-centered HRM, brand psychological ownership, brand citizenship
behaviors, and customer satisfaction. European Journal of Marketing. 46(5). pp.626-
662.
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