Elements of strategic social media marketing: A holistic framework

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communication
[Type the document subtitle]
3/28/2020
student name

Communication1
Elements of strategic social media marketing: A holistic
framework
Social media marketing is one of the popular aspects to be discussed considering that
changing technological environment and digitalisation across the world. Various researches
have been made considering social media marketing and a framework for strategy is
pertaining to social media marketing. One of the articles by Flexi, R considers social media
marketing as aspect to study for an integral element of business in 21st century. The study
reflects introducing social media marketing as critical aspect for managers and researchers.
Other than this the study describes on various issues pertaining to social media marketing like
consumer relationship management, purchase behaviour, innovation management, brand
management and employee recruitment. This reflects that the rational of the study that has
been investigated through the article is quite strong and considering various factors that may
impact the strategic social media marketing (Flexi et al., 2017).
The literature has been considered prior to providing holistic framework of strategic social
media marketing. Other than this the complexity is considering this aspect also included for
discussion in the article. The article consider to address strategic social media marketing
managerial and theoretically relevant to the research gap through exploration of two major
research question. It can be said that the major pros for the study include considering various
factors to be included as part of discussion for social media marketing as this will also reflect
the holistic approach of the study. However there are various other elements across the
market which are dynamic and unpredictable which could not be considered as part of study,
which can be one of the major cons of study rationale (Flexi et al., 2017).

Communication2
The theoretical contribution that has been identified through the research is including or
providing a comprehensive conceptualisation of strategic social media marketing which goes
over hi from consumer focus point to communicate shift aspects which are part of literature
as per existing social media marketing. Considering the research questions, that reflects
finding answers for social media marketing definitions and the conceptualisation. Other than
this the research will also consider to answer factors that are essential to be Consider while
developing social media marketing strategy for an organisation. Considering the theoretical
basis that has been considered by the research article and the research question it can be said
the research gap could be analysed through various theories and frameworks like
organisational management, communications, and public relations relevant strategic social
media marketing elements (Armstrong & Giardina, 2016). Other than this the research also
consider theoretical framework of understanding the essential dimensions which reflect
decision making for strategic social media marketing along with involved trade-offs in an
organisation. However, it can be said that considering the theoretical framework for factors
that are essential as part of development of strategic social media marketing, these factors
may be dynamic and changing as per the situation and environment which is one of the major
drawbacks from the research while analysing the research gap between theoretical framework
and research question (Du & Bstieler, 2016).
Considering the literature or theoretical framework of the research it can be said that various
aspects of social media marketing for considered. For instance Outcomes and objectives of
social media marketing for discussed as part of literature which investigates particular
objectives for social media marketing and include increase in brand awareness, simulation of
sales, improvement in brand image, reduction of marketing cost, generation of traffic to
online platform and creation of user interactivity on various social media platform by Usa
stimulation to share or post the content. Literature also included the boundary conditions for