Hospitality and Operations Management : Assignment
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Added on 2021-01-02
Hospitality and Operations Management : Assignment
Added on 2021-01-02
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Hospitality and OperationManagement
Table of ContentsINTRODUCTION...........................................................................................................................1AC1.1: The nature of hospitality product and service areas:.................................................1AC1.2 Different factors affecting patterns of demand within hospitality operations............2AC1.3 Comparison of customer profiles and their different expectations.............................3AC1.4 Factors affecting average spending power in hospitality businesses..........................4AC2.1 Key stages in product and service development.........................................................5AC2.2 The features which contribute towards the customer perception................................6AC2.3 Opportunities and constraints affecting product or service development...................7AC2.4 Different merchandising opportunities for hospitality products and services............7TASK 2............................................................................................................................................8AC3.1 Different method of pricing........................................................................................8AC 3.2 Factor which affect revenue generation and profitability..........................................9TASK 3............................................................................................................................................9AC4.1 Various performance appraisal technique...................................................................9AC4.2 Advantages and disadvantages of quantitative and qualitative appraisal technique.10AC4.3 Business planning, evaluation and analysis in hospitality operations......................10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONHospitality is the relationship between a guest and a host. It is hospitality derived fromLatin word Hostis, which means to have power. Industry has various types of field withinservice industry includes lodging, restaurant, event planning and other fields in industry. TheStoke Park hotel is selected for present report. This report talks about different nature ofhospitality product and services. Various types of customers profile and their expectation areanalysed according to their average spending power in hospitality business. There are variousopportunities for hospitality products and services are evaluated under this assignment. On thebasis of certain appraisal techniques performance has been measured of hospitality operations.AC1.1: nature of hospitality product and service areas:The service is an activity instead of thing which has some part of intangibility associatedwith it. It involve some interaction between customer and service provider. These are nontransferable. Character of hospitality products and services are as below:Inseparability:The service can not be separated from person who is providing it. The products andservices produced on hotel have to be consume at hotel only as one can not take these services athome for later consumption.Intangibility:Services are intangible as they can not be touched or seen. They are only measured bycustomer satisfaction. Stoke Park hotel provide the spa services to its customer which isintangible in nature (Vlacho sand Bogdanovic, 2013,).Perishable:Perishable means a service can not stored sale in future. As hotel Park Stoke serve foodto its customer which can not be stored for future selling. Park Stoke hotel provides variousservices to its customers which are as follows:Rooms Divisions:The rooms are prominent part of hotel. As divisions of rooms should be according tocustomers requirements. In hotel Stoke Park the rooms divisions are based on occupancy likesingle and double occupancy, couple friendly rooms, balcony view rooms are there forcustomers.
Food and Beverage:The food and beverages are important part for hotel to built reputation. the Stoke Parkhas best quality food and it serve same to its customers. hotel provides the timely food to itsguests living in hotel. These kinds of quality services made hotel a brand (Tsang, 2011).Conference and Banqueting:Conference hall are created for corporate meetings and banquet area is for familyfunction. The Stoke Park has huge space for conference hall and banquet area for itscustomers .Conference and banqueting are the products provided by hotels but services attachedto them are inseparable and intangibleAC1.2 Different factors affecting patterns of demand within hospitality operations.The demand is requirement or need of customers for a particular product or services,provided by the organizations. There are various factors which affect demand of Stoke Parkhotel services, which are as follows:Seasonality:Season is a particular time for industries. In that period of time, demand of that industryproducts and services are on peak. The hospitality operations are highly affected by seasons. Asat time of Christmas and new year, demand of Stoke Park hotel increases due to ample numberof visitors.Time of Day/week:The particular time of a day/week affect demand of Stoke Park hotel products orservices. At weekend time, demand gets increases of Stoke Park hotel as people comes for gettogethers and enjoy weekends.Healthy Living:There is a quote 'Health is Wealth'. people are very health conscious. As demand for hotelproducts is highly affected by their healthy environment which is provided by Hotel. Healthyliving includes fresh air and water, neat and clean area for living and healthy food. The demandof Stoke Park hotel is also affected by these elements.Cultural:Culture is set of values and ideologies of a particular community. Culture is subdividedinto age, location and social status etc. So demand of hotel can be affected by these elements.
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