Hospitality Operations Management Assignment | Hilton
Measure the outcome of students’ learning in terms of knowledge acquired, understanding developed and skills or abilities gained in relation to achieving the learning outcomes.
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Added on 2021-01-02
Hospitality Operations Management Assignment | Hilton
Measure the outcome of students’ learning in terms of knowledge acquired, understanding developed and skills or abilities gained in relation to achieving the learning outcomes.
Added on 2021-01-02
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HOSPITALITY OPERATIONSMANAGEMENT1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1 Nature of hospitality product and service areas.....................................................................31.2 Different influences affecting patterns of demand within hospitality operations..................41.3 Compare customer profiles and their differing expectations and requirements....................41.4 Analyze factors affecting average spending power (ASP) in hospitality businesses............5AC2.1 Stages in product and service development applied within hospitality operation...........5AC2.2 Features towards customers’ perception of products and services..................................6AC2.3 Opportunities and constraints affecting product and service development .....................7AC2.4 Different merchandising opportunities for hospitality products and services..................7TASK 2............................................................................................................................................8AC3.1 Different methods of pricing ...........................................................................................8AC3.2 Factors affecting revenue generation and profitability in hospitality operations.............8TASK 3............................................................................................................................................9AC4.1 Performance measures and appraisal techniques of hospitality operations.....................9AC4.2 Usefulness and limitations of various quantitative and qualitative appraisal techniquesand their application...................................................................................................................10AC4.3 Approaches to business analysis, evaluation and planning ...........................................11CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................122
INTRODUCTIONOperations management is the most important component of the hospitality sector. It canbe considered as the pillars of the hotel industry (Mahadevan, 2015). In this regard, Hotel Hiltonwill be taken into consideration to understand the various aspects of operations like division ofrooms, foods and beverages and many more. This assignment will describe about the nature withdifferent factors affecting the services, comparing customers’ profiles and key stages in theproduct development. It will also include about the overall assessment of the hospitalityenvironment of Hotel Hilton in context of targeting audience and achieving profits and revenuesin effective manner.Overview of Hotel Hilton: It is one of the finest groups of hotels and resorts that have beenoperating at global level since 1919. This was founded by Conrad Hilton and is operational at allthe major locations of the world with more than five hundred properties and large workforce tomaintain its stark reputation (Conroy and Yemen, 2018).TASK 11.1 Nature of hospitality product and service areasFoods and Beverages have been considered here as one of the vital operations of HotelHilton.Perishable Element- It is definitely perishable and easily consumable. However, it is theattractive entity to target the desired set of people.Tangible/Intangible Element- This comes under both tangible and intangible as well. Foods andbeverages have a physical and concrete presence which can be touched, smell and feel in propermode(Manhas and Tukamushaba, 2015). Along with this, it has intangible traits as sometimesthe taste, look and overall presentation is indescribable and ethereal.Inseparable Element- This put light on the quality assurance factor and involves empatheticemotion with reliable validation leading to generate profits for this hotel.3
Service Areas- It consists of division of rooms for providing comfort and security to guests withvariety of foods and beverages with provision of banqueting hall to organise functions, eventsand conference rooms to conduct formal meetings, seminars etc.1.2 Different influences affecting patterns of demand within hospitality operationsHotel business does get affected from many factors as the following. There are widepools of influential components that accelerate the businesses at Hotel Hilton to flourish such aseconomic factor, season, festivals or vacation time, socio-cultural factors, ethnicity led elements,Economic Factor helps the management of Hotel Hilton to plan any event or offers to attract thecustomers by creating demand for their services. Along with, there are four seasons such assummers, spring etc. that also has an impact on the demand of this hotel's services. Sometimesany vacation or festivals also affect the demand (Bowie and et.al., 2016). Nevertheless, somepersonal events like weddings, anniversaries, birthdays might also influence the demand patterns.The social factor includes human's working patterns at both professional and personal levelswhere people tend to go out and eat and during weekdays, until any occasion is there, they avoidany outings. Lastly, the cultural component is another element to attract customers as hotel'sdecor is important with food preferences on the basis of taste, flavors or regionalism to attractpotential customers’.1.3 Compare customer profiles and their differing expectations and requirementsHotel Hilton has wide exponential expectations from their customers’ outlook andprovides many services.Spending Power- It is one of the oldest names and has a huge spending power as its operationsare expanded in more than 85 countries in almost all leading countries worldwide.Type of Hospitality Business- It deals in mainly hotels and resorts with complete services. Thisin terms of accommodation, entertainment, organizing, restaurants and more on full time basis.Menu/Accommodation Range- It has a wider reach that has impressed its clients, guests inprofound fashion.Pricing Considerations- This is for all types of customers like high end clients, travelers,families, conducting meetings, seminars for larger or small companies.4
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