Hospitality and Tourism Distribution PDF
Added on 2021-05-31
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Marketing
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Running head: HOSPITALITY AND TOURISM DISTRIBUTIONHospitality and Tourism DistributionName of studentName of UniversityAuthor note
1HOSPITALITY AND TOURISM DISTRIBUTIONTable of ContentsIntroduction......................................................................................................................................3Distribution theory and systems used within the hospitality and tourism.......................................3Distribution of products, services in the marketplace.....................................................................4Integration of technological applications to optimize the operational effectiveness withinhospitality and tourism....................................................................................................................8Emerging channels of distribution.................................................................................................10Conclusion.....................................................................................................................................11References......................................................................................................................................12
2HOSPITALITY AND TOURISM DISTRIBUTIONIntroductionThe report is prepared to discuss about the channels of distribution within the tourism andhospitality sector in Australia. The topic will present about the distribution theory consisting ofhow the price discrimination can be helpful for influencing the buying behaviors of thecustomers. The report also presents relevant information about the distribution channels throughwhich the products and services are made available in the market along with the integration oftechnology to improve the overall efficiency. Lastly, the emerging channels of distribution willbe illustrated in this report as well for achieving the core outcomes (brightonsavoy.com.au,2018). Distribution theory and systems used within the hospitality and tourismIn the context of hospitality and tourism, there are various channels of distribution usedto make the products and services available for the consumers in the marketplace. A proper andsuccessful distribution channel management strategy could allow the hotel named BrightonSavoy Hotel to sell inventories at the highest rate possible, furthermore make reservations for theguests at a lower cost. This might be a daunting task, though the carious distribution channeloptions available should be considered and how it could be integrated with the sales model withease and effectiveness. This would also enable using the terms operators and suppliersinterchangeably, furthermore designate the suppliers of the tourism and hospitality according tothe production of products and services for the customers. The channels of distribution within thetourism and hospitality sector included call centers and travel agencies (Law, Buhalis &Cobanoglu, 2014). The new distribution channels are travel agents and even act as intermediaries
3HOSPITALITY AND TOURISM DISTRIBUTIONbetween the properties and global distribution system for Brighton Savoy Hotel, Australia. Thehotel has a call centre that provides extensive customers’ services. The centralized call centerswithin the hotel companies could allow for providing consistent services and reduce the costs ofmanaging business operations perfectly, furthermore promote management and training aspectsfor ensuring successful mergers and acquisition too. The main products of the hotel company are accommodation services, food andhospitality services along with providing services that can fulfill the leisure needs andpreferences. Brighton Savoy Hotel offers exclusive wedding packages to manage events wherelarge numbers of guests can visit and enjoy during their stay (Cooper, 2013). There are eventpackages, Christmas lunch and dinner, New Year lunch and dinner along with food services atspecial occasions. The hospitality services are excellent because of the weddings, conferences,functions and the seaside view of the restaurant can make the customers satisfied and gainpositive mindset regarding the organization. According to the distribution channel theory, thehotel should pay for the expenses, understand the costs, and mark up needs. Prime discriminationis a major aspect of the theory where the hotel must offer discounts and offers to attract thepurchasers and keep consistent communication with them making them believe that they arebeing value and so prices are differentiated as well. A distribution channel must include themarket price for the products and services so that the customers could pay the right amount,neither more nor less (Thakran & Verma, 2013). Distribution of products, services in the marketplaceThe hotel companies consist of call centers that could provide consistent customers’services as well as reduce the overall costs of operations and furthermore manage the human
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