This assignment examines Ryanair's successful low-cost business model through a SWOT analysis. It highlights Ryanair's strengths such as its established presence in Europe, large passenger volume, and efficient online reservation system. Weaknesses include reliance on leisure travel demand, lack of diversification, and potential customer service issues due to its unique service arrangements. Opportunities for growth are presented through aircraft orders that improve market position and fuel efficiency, as well as initiatives to enhance customer perception. The analysis also identifies external threats like currency fluctuations, fuel price volatility, and changes in air travel demand.
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