Travel Tourism And Hospitality Management : Ryanair airlines

Added on - 28 May 2020

  • 12

    pages

  • 1637

    words

  • 1

    views

  • 0

    downloads

Showing pages 1 to 4 of 12 pages
Tourism and Hospitality ManagementName of the Student:Name of the University:Author Note:
2TOURISM AND HOSPITALITY MANAGEMENTExecutive SummaryThe purpose of the report is to enumerate Tourism and hospitality management scenario ofRyanair airlines. Special emphasis will also be given on the macro and micro environmentalfactors to study the overall management of the industry. The study will include a comprehensiveSTEEP analysis, Portar five forces model and SWOT analysis to offer a lucid understanding ofthe various aspects of the tourism and hospitalitysector including its shortcomings and strengths.
3TOURISM AND HOSPITALITY MANAGEMENTTable of ContentsIntroduction......................................................................................................................................4Macro Environment Analysis of Ryanair........................................................................................4Socio Demographic Factors:........................................................................................................4Technological Influences:............................................................................................................5Economic Influences:..................................................................................................................5Environmental Influences:...........................................................................................................5Political, Governmental, Legal and Regulatory Influences:........................................................6Micro Environment Analysis of Ryanair.....................................................................................7SWOT Analysis of Ryanair.............................................................................................................9STRENGTHS..............................................................................................................................9WEAKNESSES...........................................................................................................................9OPPORTUNITIES....................................................................................................................10THREATS.................................................................................................................................10Conclusion.....................................................................................................................................10
4TOURISM AND HOSPITALITY MANAGEMENTIntroductionListed as Europe’s largest low fare airline, Ryanair has established itself in the marketespecially because of the customers’ preference on availing low cost services from their airlines.Ryanair has been innovative and has earned huge profits by catering to the section of customers-the retired people, students and immigrants (Bridoux and Stoelhorst 2014). Here is a completeanalysis of Ryanair’s services.Macro Environment Analysis of RyanairSTEEP ANALYSISSocio Demographic Factors:The organizational strategy was aimed to reduce the excess expenses required for theoperation of Ryanair. The HRM of Ryanair focuses on achieving the competitiveadvantage that would help the airline to sustain in the long run.Michael O’Leary has introduced an authoritative style of leadership in the organizationalculture which maintains a strict discipline amongst the staff members. The employees aretrained in a manner so that their attitudes are attuned to provide the finest customer careservice. Ryanair focuses on the elimination of frequent trade unions due to which theyhave faced a lot of conflicting situations from staff members.With the introduction of low fare in Ryanair, there has been a significant growth ofpassengers accounting to more than 4.4 millions in 2002. The management is in controlof decision making process, work activities and task specialization.
desklib-logo
You’re reading a preview
card-image

To View Complete Document

Become a Desklib Library Member.
Subscribe to our plans

Unlock This Document