Hospitality Consumer Behavior and Insight

Hospitality Consumer
Behavior and Insight

Table of Content
• Introduction
• Different that influence consumer behaviour and attitudes.
• Consumer trends are changing due to the impact of digital technology.
• Factors that influence consumer behaviour and attitudes are changing and driving trends
in hospitality.
• Conclusion
• References

The background of hospitality is contrast of relationship between a guest and host, as to
receive the guest by host and provide the services in terms of their health care, personal care
and other aspects to satisfy their expectation and fulfil their needs and wants (Gibson and
O’Rawe., 2018). The term consumer behaviour is examine about the individual qualities
that includes the demographics, geographical and behavioural variables that helps to
understands for targeted customers.
Introduction

A Consumer Behaviour is a type of physiological process it all related with emotion of the
consumer. As in hospitality sector, consumer used to depends upon the tangible services
from hotels and medical firms , where Premier Inn is kind of luxury hotel as well as they
generally provides their services are product to making the guests satisfied by accomplish
their needs and wants. Therefore, there are some factor which create an impact on the
consumer behaviour which are elaborated below:
Different that influence consumer behaviour and
attitudes.