Hospitality Consumer Behavior and Insight

This presentation explores the factors influencing consumer behavior in the hospitality industry and how consumer trends are changing. It discusses the impact of culture, social factors, personal factors, and psychological factors on consumer behavior. It also highlights the role of social media marketing, consumer care, mobile communication, smart room keys, and mobile applications in shaping consumer behavior. The presentation concludes by emphasizing the importance of the hospitality sector and its impact on customer decision-making.

Hospitality Consumer Behavior
and Insight

Table of content
 Introduction
 Influence consumer behaviour
 How consumer trends are changing
 Conclusion
 References

Introduction
 The Hospitality industry is broad in nature which includes variety of
field namely: food and drinks service, event planning, theme parks,
transportation, event planning and several other additional services.
 This industry enormously depends on availability of leisure time and
disposable income.
 Hospitality industry is essentially recognised as a section of wider
service industry which focus leisure rather than more basic needs.

Influence consumer behaviour
 There are variety of factors which enormously influences consumer
behaviour and attitude with regard to hospitality business sectors.
 Business organisation under this sectors needs to conduct a regularly
analysis through which the culture as well as attitude of consumers
would be identified essentially.

Continue…
 Cultural: Cultural factors primarily
comprises of set of values which a particular
community or group of individuals
essentially follows.
 It the culture inherit by an individual which
aids to decide the way he/she behaves.

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 Social: It refers to groups, family, status as well as social role which
affects the consumer behaviour.
 Personal: Personal Factors plays a very important role in affecting
consumer overall decision-making.
 Psychological: Psychological factors are the factors which aids to drive
satisfaction level of individuals to a great extent.

How consumer trends are changing
 Social Media Marketing: More than half of population is now online
and make use of internet.
 Greater Emphasis on Consumer Care: Through adoption of social
media marketing strategy hospitality sectors is positively impacted.
 Mobile Communication: Raid increase in use of smartphones as well
as tablets have also initiated to create several business opportunities for
hospitality sector.
 Smart Room Keys: Various hotels use smart room access system
which an ever-expanding technology.
 Mobile Applications: Invention of mobile application greatly
influences the consumer behaviour.

How consumer trends are changing
 Social Media Marketing: More than half of population is now online
and make use of internet.
 Greater Emphasis on Consumer Care: Through adoption of social
media marketing strategy hospitality sectors is positively impacted.
 Mobile Communication: Raid increase in use of smartphones as well
as tablets have also initiated to create several business opportunities for
hospitality sector.
 Smart Room Keys: Various hotels use smart room access system
which an ever-expanding technology.
 Mobile Applications: Invention of mobile application greatly
influences the consumer behaviour.

Conclusion
 From the above report it can be concluded that Hospitality sector is
considered as one of the most important sector within an economy
which aids to generate huge amount of profits.
 There are variety of major factors which includes the overall decision-
making of customers with hospitality sector.

References
 Chathoth, P.K. And et.al., 2016. Co-creation and higher order customer
engagement in hospitality and tourism services: A critical
review. International Journal of Contemporary Hospitality
Management. 28(2). pp.222-245.
 Mohammed, I., Guillet, B.D. and Law, R., 2015. The contributions of
economics to hospitality literature: A content analysis of hospitality and
tourism journals. International Journal of Hospitality Management. 44
pp.99-110.