Consumer Behavior and Attitude

Consumer Behavior and
Attitude
Activity 1

Table of Content
 Introduction
 Definition of consumer behavior
 Examination of factors influencing consumer behavior and attitudes
in hospitality sector
 Ways consumer trends are changing due to impact of digital
technology in hospitality industry
 Conclusion
 References

Introduction
Consumer behaviour is elucidate to all aspects which influences consumers'
findings, assorting and purchasing products. It is an area that is connected with
research within institution field of marketing. The presentation is based on
consumer behaviour definition, factors that influences attitudes with behaviour
of customers and how trends within consumer segment are changing due to
digital technological impacts in hospitality industry.

Definition of consumer behaviour
Consumer behaviour is defined to a branch that majorly deals with distinct stages
through which an individual goes through prior buying commodities for the end
use. It is study that marketers of entity such as Thurrock Hotel conducts about
understanding procedure that are concerned with people, groups and enterprises
while purchasing, using along with disposing commodities which involves
consumer's behavioural, emotional together with mental responses to follow the
activities.