Hospitality Consumer Behaviour and Insight

Hospitality Consumer Behaviour and Insight

INTRODUCTION
 Consumer behavior is an study of any individual customer or any group
that how any individuate customer , organization or group select , buy
goods and satisfy their needs and their wants.
 it also include emotional and mental repose from the customer.
 This report will investigate different factors like social ,
psychological,cultural and personal which influence consumer behavior
and attitude in a hotel Hotel Hilton.

Different factors which influence consumer
behavior and attitude within a Hotel Hilton
Physiological Factors
 consumers can relay on some basic factors when they are making
purchasing decisions, many of which are subconscious.
 Here are some Physiological factor which affect guest behavior :
Cultural
 Hotel Hilton is come under hospitality industry any and people from all
around the world come stay in their hotel.
 They speak different languages that affect on the employees of the company.
Many customer come from different culture and background they can stay
only in economic hotels and they do not prefer high class hotels.
 this cultural factor affect on the hotel Hilton.

To be Continued
Social-
 Most of the guest choose hotels with the reference of their friend who tell
them about the hotel. For hotel Hilton its impotent for them to take review
about this and this can be helpful for them in marketing plan.
 It is impotent for them to give better services to their guest so they can
refer others about hotel Hilton.
Personal factors-
 customers age affect on the Hotel industry because teenagers are more
interested to stay in hotels as compare to the adults.
 This factor affect on their profitability and they hotel Hilton have to make
strategies according to them.
 Earning also affect because every person have different different salaries
middle class people stay in low budget rooms and other who are having
better salaries they rent luxury hotels.
 Middle class people spent on hotels according to their salaries.