Hospitality Consumer Behaviour

Hospitality Consumer Behaviour

INTRODUCTION
 Consumer behaviour may be define as the report of individuals , peoples,
group of peoples , business enterprises and all the activities determine with
the purchase , use of disposal merchandise and services including consumer
emotional, feelings, mental behaviour.
 Emotional , mental and behavioural are the some of the consumers
responses, behaviour of the consumer concern with the why consumers
make the buying decision.

The different factors that influence
consumer behaviour and attitudes within a
hospitality context.
 A consumer is an individual or an economic agents there are the main 4
factors which are affecting the consumer behaviour and attitudes within
the Britannia hotel industry of the UK.
 Prior talking about the the factors which affect the consumer behaviour
and the attitude in the Britannia hotel industry it better to understand the
meaning of the consumer behaviour , consumer behaviour refers to the
process of the physiological process it is all relevant to the feeling or
emotions of the consumers.
 Under this process the consumers starts with the acknowledge the need of
the product.
 Some of the main factors which influence the consumer behaviour in the
Britannia hotel industry are described below: