This presentation explores the various components that influence consumer behaviors and attitudes within the hospitality industry. It also discusses the trends of consumer behavior that affect technological advancements in the industry.
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HOSPITALITY CONSUMER BEHAVIOUR AND INSIGHT
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Table of Contents INTRODUCTION TASK 1 Conclusion References
INTRODUCTION Consumer behaviour relates with consumption of commodities and services. It is termed out as customer purchase behaviour that is done in order to meet the needs of consumers (Murphy and Dweck, 2016). In industry as hospitality, consumer behaviour mainly concerns with analysing and understanding about what consumer wants, how much they can pay and how they end up to process of buying. However, behaviour of consumer can get influenced by several components as social, cultural and personal factors.
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P1 Investigate varied components that influence consumer behaviours and attitudes within hospitality. Consumerbehaviourstermedoutasstudyofindividualconsumers,groupsand organization to select, use, dispose ideas and services to full-fill their requirements (Stephen, 2016). This is defined as observation study to examine the behaviours of consumer in market. Herein, there are some common factors that determines the influence of consumer behaviours as-: Psychological factor- It is also termed out as human psychology that plays crucial role in designing the preference of consumer, likes and dislikes for specific commodity and services. Social factor- The changes in social environment affects the mindset of customers. Cultural factors- An individual learns from values, behaviours, principles and preference at a early stage of childhood from people especially. Personal factor- An individual passes through various phases of life cycle such as infant, teenager, child and old.
P2 Description on trends of consumer that affect technological advancement. Consumer behaviours defined as decision-making of people in spending the resource's lifetime, money and consumption related component (Delbos and et.al., 2016). In hospital industry there are tremendous changes and disruption over the last two decades. In this, the influenced of consumer trends on technological advancement is emphasized as- Virtual communities Augmented reality Robots Artificial intelligence Smart hotels
CONCLUSION From the above aforementioned report it can be concluded that consumer behaviour can get influenced by the number of components as social, cultural and personal factors. This is based on the study of individuals, groups or organization in which all activities linked with purchase and use and disposal of goods and services. The present report is based on Hospitality consumer behavioural insights. On the other hand, report has laid emphasized on activities as to influence hospitality consumer behaviour, the consumer mapping has been defined to analyse customer journey consumer decision journey from pre- purchase, purchase, receive and post-purchase.
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REFRENCES Anninou, I. and Foxall, G.R., 2017. Consumer decision-making for functional foods: insights from a qualitative study. Journal of Consumer Marketing. 34(7). pp.552-565. Šálková, D. and Hes, A., 2015. Gluten-free food-the influence of selected qualitativecharacteristicsonconsumerdecisionmakingofcoeliacsin hospitality establishments. Czech Journal of Food Sciences. 33(6). pp.513- 517. Gursoy D. A critical review of determinants of information search behavior and utilization of online reviews in decision making process (invited paper for ‘luminaries’ special issue of International Journal of Hospitality Management). International Journal of Hospitality Management. 2019 Jan 1;76:53-60.