Hospitality Consumer Behaviour and Insight

HOSPITALITY
CONSUMER
BEHAVIOUR AND
INSIGHT

Table of Contents
 INTRODUCTION
 TASK 1
 Conclusion
 References

INTRODUCTION
 Consumer behaviour relates with consumption of commodities
and services. It is termed out as customer purchase behaviour that
is done in order to meet the needs of consumers (Murphy and
Dweck, 2016).
 In industry as hospitality, consumer behaviour mainly concerns
with analysing and understanding about what consumer wants,
how much they can pay and how they end up to process of
buying.
 However, behaviour of consumer can get influenced by several
components as social, cultural and personal factors.