Consumer Behaviour and Insight in Hospitality

Hospitality
Consumer Behaviour
and Insight

Table of Contents
INTRODUCTION...........................................................................................................................2
MAIN BODY...................................................................................................................................2
Task 1...............................................................................................................................................2
Covered in PPT...........................................................................................................................2
Task 2...............................................................................................................................................2
4. Examine the stages of the consumer decision making journey and map a path for buying for
hospitality services. ...................................................................................................................2
5. Explore why it is important for the marketer to map a path to purchase and understand the
decision making in hospitality industry......................................................................................4
6. Evaluate how marketers are responding to the decision making process through relevant
examples from hospitality industry. ...........................................................................................5
Task 3...............................................................................................................................................6
Comparison between the B2B and B2C in perspective of hospitality context..........................6
Approaches and methods of market research used for effective decision making process to
understand...................................................................................................................................7
The manner different factors influence hospitality decision making and buying behaviour with
the help of suitable example.......................................................................................................7
Task 4...............................................................................................................................................8
Different stages of the hospitality decision making process ......................................................8
Models of decision making process............................................................................................9
CONCLUSION .............................................................................................................................10
REFERNCES.................................................................................................................................11
.........................................................................................................................................................1

INTRODUCTION
The background of hospitality is contrast of relationship between a guest and host, as to
receive the guest by host and provide the services in terms of their health care, personal care and
other aspects to satisfy their expectation and fulfil their needs and wants. The term consumer
behaviour is examine about the individual qualities that includes the demographics, geographical
and behavioural variables that helps to understands for targeted customers.
By selecting the organisation is Premier Inn is a British hotel chain as well as United
kingdom' largest hotel brand comes under hospitality industry with more than 72,000 rooms and
800 hotels established internationally (Dewnarain., Ramkissoon. and Mavondo, 2019). It was
founded in 1987 by Witbeard as well as operates from the Dunstable, England, United Kingdom.
In this report the topic covers as on stages basis factor influences of hospitality consumer
behaviour and attitudes. Discuss the ability to map the path to purchase in hospitality as per
decision making process, to understand the influences of hospitality with related to the
consumer. The stages of influences in hospitality consumer decision making impact to the
marketer perspective.
MAIN BODY
Task 1.
Covered in PPT.
Task 2.
4. Examine the stages of the consumer decision making journey and map a
path for buying for hospitality services.
The changing of consumer behaviour is being predicted by the organisation through
better understanding about individual influences to buy certain product purchases support
particular product brand (Mariani, Borghi and Kazakov, 2019). As Premier Inn, can evaluate the
decision making of consumer by implementing of customer decision making process.
2