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Factors Influencing Consumer Behaviour in the Hospitality Industry

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Added on  2023-01-19

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This presentation explores the factors that influence consumer behaviour and attitudes in the hospitality industry. It discusses the cultural, social, and personal factors that impact consumer buying decisions. It also highlights the challenges faced in providing quality services and the changes in consumer trends due to digital technology. The presentation concludes with an overview of emerging consumer trends and their implications for the industry. References are provided for further reading.

Factors Influencing Consumer Behaviour in the Hospitality Industry

   Added on 2023-01-19

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Hospitality
Consumer
Behaviour Insight
Factors Influencing Consumer Behaviour in the Hospitality Industry_1
Table of Content
Introduction
The different factors that influence consumer behaviour and attitude
Challenges while providing quality services
Changes in consumer trends due to digital technology
Emerging customers trends
Conclusion
References
Factors Influencing Consumer Behaviour in the Hospitality Industry_2
INTRODUCTION
Consumer behaviour is related to evaluate the behaviour of individuals and groups
related to purchase, use and disposal of products and services in order to satisfy their
needs and wants. Investigation of consumer behaviour for an organisation is essential
as it helps them in operating their all business activities as per market segments which
enables them to cover a big marketplace in a limited period of time. This report is
based on the Whitbread which is a British multinational hotel and restaurant company
that headquarters are situated in UK and Dunstable. This following PPT will cover
about the several factors which have great influence on the consumers behaviour and
describing all the current market trends of hospitality industry.
Factors Influencing Consumer Behaviour in the Hospitality Industry_3
The different factors that influence
consumer behaviour and attitudes
Consumer behaviour indicates to the buying behaviour of the customers while
purchasing a product and service from the marketplace. Many factors are available
like culture, subculture, background, social class, personality and many more
which lead the huge impact on the customer behaviour and attitude. By analysing
or identifying all those factors the business organisation like Whitbread can make
effective strategies, unique brand value and appropriate advertising campaign with
more efficiency which enables them to attract its target customers and earn higher
profitability. Some of these factors are describe below:
Factors Influencing Consumer Behaviour in the Hospitality Industry_4

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