Consumer Behaviour in Hospitality Industry

Hospitality
Consumer
Behaviour Insight

Table of Content
 Introduction
 The different factors that influence consumer behaviour and attitude
 Challenges while providing quality services
 Changes in consumer trends due to digital technology
 Emerging customers trends
 Conclusion
 References

INTRODUCTION
Consumer behaviour is related to the investigation of consumers perception and
behaviour towards taking the advantage of goods and services.As hospitality
industry is concerned for providing a range of services like accommodation, food,
drinks, spa and many other services due to which the study of consumer behaviour
makes predominantly complex and crucial for them in terms to provide higher
satisfaction to them. This following PPT is based on the Whitbread which is a
British multinational hotel and restaurant company which headquarters are situated
in UK and Dunstable. This will cover about the different factors which have greatly
impact on the consumers behaviour and importance of map a path to purchase for
the hospitality industry.

The different factors that influence
consumer behaviour and attitudes
Consumers are the most important part of an organisation so it is essential for an
organisation to analyse the behaviour of customers before offering a product
and service in the marketplace. Consumer behaviour refers to the study of
that how customers select an purchase the product, use the product in order to
satisfy their needs and at last dispose the product. This investigation help the
markets in determining the requirements and needs of the customers so that
they can manufacture accordingly. There are various factors which have great
influence of the buying behaviour and attitude of a customer. These are as
follow: