This study investigates the different factors that influence consumer behaviour in the hospitality industry, including cultural, social, personal, and psychological factors. It explores the impact of digital technology on consumer trends and examines the stages of the consumer decision-making journey. The study also compares and contrasts the key differences of the hospitality decision-making process in the context of B2C and B2B using specific hospitality examples.

Analyze digital tech's effect on hospitality consumer trends. Map the purchasing journey for a service. Compare B2C and B2B decision-making in hospitality.

Factors Influencing Consumer Behaviour in Hospitality Industry

Hospitality Consumer Behaviour and Insight

This report discusses the factors influencing hospitality consumer behaviour and attitude, stages of consumer decision-making journey, and how marketers influence the different stages of hospitality consumer decision-making process. It also explores the differences between B2B and B2C decision-making processes and the different approaches to market research that help in decision-making. The report is based on Intercontinental Hotel Group plc, a multinational hospitality company.

Leadership Management

This report investigates the various cultural, personal, social and psychological aspects that influence the attitudes and behaviour of consumers in a hospitality industry context. It explores the ways in which consumer trends are changing due to digital technologies and examines the stages of the journey of consumer decision making and mapping a path of purchasing a hospitality service. The report also evaluates different types of approaches for market research and methods of research used for analysing the decision making process.

Business Development

This document discusses the consumer behaviour and insight in the hospitality industry. It covers the stages of consumer decision making journey, map a path to purchase, and the importance of understanding decision making in the hospitality sector. It also compares and contrasts the key differences in decision making process in B2C and B2B contexts. Additionally, it evaluates different approaches to market research and methods to understand decision making. Lastly, it explores how marketers can influence different stages of the hospitality decision making process.

Marketing

Tourism Consumer Behaviour and Insight (L5)

The report discusses the factors influencing consumer behaviour and attitudes in the hospitality industry, including cultural, social, personal, and psychological factors. It also explores the impact of digital technology on consumer trends and maps the path to purchase. The report evaluates the decision-making process in B2B and B2C contexts using specific hospitality examples.

Languages and Culture

This report investigates the factors that influence consumer behaviour and trends in the hospitality industry. It explores the impact of digital technology on consumer trends and maps a path to purchase for a given hospitality service. The report also compares the key differences between B2C and B2B decision-making processes using specific hospitality examples.

Hospitality Consumer Behaviour and Insight

Hospitality Consumer Behaviour and Insightlg...

Hospitality Consumer Behaviour and Insightlg...

Hospitality Consumer Behaviour and Insightlg...

Tourism Consumer Behaviour and Insight (L5)lg...

Hospitality Consumer Behaviour and Insightlg...

Hospitality Consumer Behaviour and Insightlg...

Hospitality Consumer Behaviour and Insight

Hospitality Consumer Behaviour and Insight

Hospitality Consumer Behaviour and Insight

Tourism Consumer Behaviour and Insight (L5)

Hospitality Consumer Behaviour and Insight

Hospitality Consumer Behaviour and Insight