Hospitality Consumer Behaviour and Insight
VerifiedAI Summary
This report analyses the different factors that influence consumer behaviour and attitudes in the hospitality industry. It explores how consumer trends are changing due to the impact of digital technology and the stages of the consumer decision-making journey. The report compares and contrasts the key differences in the context of B2C and B2B and discusses approaches to market research and methods of research used for understanding the decision-making process.