This report discusses the factors that influence consumer behaviour in the hospitality industry. It examines the impact of changing technology on consumer behaviour, changing trends in the hospitality industry, and the ability to map a path of purchase decision-making process. It also compares the key differences in decision-making of the customer in the context of B2B and B2C.

Report on consumer behaviour in hospitality, factors influencing buying decisions, and marketer analysis.

Factors Influencing Consumer Behaviour in Hospitality Industry

Hospitality Consumer Behaviour and Insight

This report analyzes the factors that influence hospitality consumer behavior and attitude, and how marketers of Marriott International influence the decision-making process. It also explores the importance of mapping a path to purchase and understanding decision-making in the hospitality industry.

Influence of Marketers on Hospitality Consumer Decision-Making

This report explores the factors influencing consumer behaviour in the tourism industry, including cultural, personal, social, and psychological factors. It also discusses how consumer trends are changing due to the impact of technology. The report covers the stages of consumer decision making and the importance of mapping a path to purchase in the tourism sector. Additionally, it compares the decision making process in B2B and B2C contexts. The report is based on TUI Group, the largest leisure travel and tourism company in the world.

International Hellenic University

Professional Development

Languages and Culture

Tourism Consumer Behaviour and Insight

Marketing Research

This article discusses the various factors that affect consumer behaviour in the hospitality industry, including cultural, social, personal, and psychological factors. It also explores how digital technology is changing consumer trends and the stages of the consumer decision-making journey. Additionally, it emphasizes the importance of mapping a path to buy and realizing consumer decision-making. The article also includes a comparison of the hospitality decision-making procedure in the context of B2C and B2B.

Oxford Brookes University

This report discusses the various factors that influence consumer behaviour in the hospitality industry, including cultural, social, personal, and psychological factors. It also explores the stages of the consumer decision-making journey and maps a path to purchasing for a given hospitality service. The report also covers the key differences between B2C and B2B decision-making processes, different approaches to market research, and factors that influence hospitality decision-making and buying behaviour.

Data Science and Big Data

This report explores the factors that influence consumer behaviour and attitudes in the hospitality industry, including cultural, social, personal, and psychological factors. It also covers the stages of the consumer decision-making journey and the path to purchasing. Additionally, it discusses the differences between B2C and B2B decision-making processes and the various approaches to market research used to understand the decision-making process.

Sociology