This presentation provides insights into consumer behavior in the hospitality sector, focusing on the impact of various cultural, social, personal, and psychological factors. It also explores the changes in customer trends due to digital technology. The presentation is based on a case study of Claridge Hotel in the UK.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
Hospitality Consumer Behaviour Insight
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Table of content ï‚¡Introduction ï‚¡various cultural, social, personal and psychological factors which impacts the behaviour of purchaser ï‚¡Change in customer trends due to digital technology ï‚¡Conclusion ï‚¡references
Introduction ï‚¡Consumer behavior signifies the provision of services that is given to its user and there is a relationship among business for fulfilling the need of its user. The present environment of organization is dynamic whichimposesdirectimpactonbehaviorofconsumerswithin hospitality sector. For attracting large number of user, it is very importantfororganizationtohandlebehaviorofconsumersby adopting various techniques. In context to present report, the selected organization is Claridge Hotel. It is well-known hotel and there are around 197 rooms with 11 suits and this hotel was located in UK.
Various cultural, social, personal and psychological factors which impactsthebehaviourofpurchaser ï‚¡ItissignificantforHospitalityCompanytoassesscultural, psychological, social as well as personal elements which imposes direct influence on behaviour or attitude of subordinate and its user at marketplace. There are different kinds of function which must be carried out by its management team that are connected to this kind of factor which influence its user. There are various factors which are going to be mention below:
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Continue ï‚¡Social factorthese are considered as those kinds of element that is related to society and its climate in which the company perform its work. Thus, it imposes direct influence on function of organisation in an appropriate manner that is going to be discussed below: ï‚¡Reference gatheringin reference of this element, it involves gathering that is connected to intensity which impose direct influence on behaviour or attitude of its user. Therefore, for increasing gathering of its user can alter mind of individual person within hospitality sector and switch to other hotel.
Continue ï‚¡Individual factorit involves element that is connected to personal opinion of individual person. This element impose direct influence on decision taken by its user for their satisfaction that is going to be mentioned below ï‚¡Age and lifecycle stageit is determined as main element which imposes direct impact on attitude or behaviour of individual person within hospitality sector. For example, old age persons require more comfort in comparison to young one will select adventurous hospitality sector.
Continue ï‚¡Social groupit involve gathering of individual person that is connected to behaviour or attitude of them. Herein, there are various social groups which is going to be mentioned below: ï‚¡Social classit is considered as other element which imposes direct influence on ability or attitude of customer within hospitality industry. There are various types of social class which differ individual person from another. It enforces direct impact on capability of its user and taking decision which will be beneficial in future period of time.
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Continue ï‚¡Psychological elementsthis factor is connected to presence of mind of an individual person and their ability to influence various decisions that is connected to hospitality sector that is given below: ï‚¡Inspirationis determined as a psychological factor that imposes direct impact on capability of individual person while selecting hospitality sector. Herein, the motivation is defined as an important function that is must for selecting a specific service within hospitality sector during particular phase of time period.
Change in customer trends due to digital technology ï‚¡Digital Technology signifies the adoption of electronic tool as well as resources in context of creating and storing data.In present time, the use of digital technology is enhancing day by day that is executed within hospitality industry (Lee, Sardeshmukh and Hallak, 2016). It is helpful in changing trends that are connected to hospitality sector that impose direct impact on performance of an individual person for which is connected to digital technology in hospitality industry that is given below:
Continue ï‚¡Mobile integrationit is considered as a primary change that is connected to digital technology and its influence on hospitality industry. Herein, the customer becomes friendly by using their mobile phones that increases their satisfaction level during particular phase of time period. In reference of companies, they also focus on implementing different function in order to adopt innovative technology that is related to process of checking as well check out by adopting mobile rather than digital key. The chosen hotel focuses on adopting this kind of technology to increase function related to its customers and handling changes as per situation.
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Continue ï‚¡Improving client associationdigital technology focuses on increasing client association in hospitality sector. It has been analysed that,hospitality sector is offering different kind of platform like social media platform named as Instagram, Face book that helps customer in resolving their queries that is connectedtoorganisation. And,thecompanyfocuseson improving those facilities in an appropriate manner.
Conclusion On the basis of above given report, it has been analysed that consumer behavior signifies the provision of services that is given to its user and there is a relationship among business for fulfilling the need of its user. The present environment of organizationisdynamicwhichimposesdirectimpacton behavior of consumers within hospitality sector.
References Babakhani, N., Ritchie, B.W. and Dolnicar, S., 2017. Improving carbon offsetting appeals in online airplane ticket purchasing: testing new messages, and using new test methods.Journal of Sustainable Tourism,25(7), pp.955- 969. González, F., Sánchez, S.M. and López-Guzmán, T., 2016. The effect of educational level on job satisfaction and organizational commitment: A case study in hospitality.International Journal of Hospitality & Tourism Administration,17(3), pp.243-259. Lee, C., Sardeshmukh, S.R. and Hallak, R., 2016. A qualitative study of innovation in the restaurant industry.Anatolia,27(3), pp.367-376. Leri, I. and Theodoridis, P., 2019. The effects of the winery visitor experience on emotions, satisfaction and on post-visit behaviour intentions.Tourism Review. Magno, F. and Cassia, F., 2018. The impact of social media influencers in tourism.Anatolia,29(2), pp.288-290.