This presentation explores the factors influencing consumer behaviour in the hospitality sector, challenges in delivering quality services, the impact of digital technology on consumer attitudes, and emerging consumer trends.
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Tableof Content Introduction The different factors that influence consumer behaviour and attitude Challenges while providing quality services Impact of digital technology on changing customer attitudes and behaviours Emerging customers trends Conclusion References
Introduction Consumer behaviour encompasses aspects such as evaluating, accomplishing, purchasing, consuming and throwing away products after their needs are fully satisfied. It is inter disciplinary approach that examines changes withinconsumersemotions,preferencesalongwithattitudes correspondence to buying behaviour. The presentation covers distinct factors that has power to influence consumer behaviour, challenges while delivering quality services, emerging consumer trends along with digital technology impacts.
The different factors that influence consumer behaviour and attitudes Hospitalitysectorcomprisesofhotels, amusements, entertainment, restaurant alongwithvarioustourismrelated services.Withinhospitalitysector, consumers rely on some factors that theyconsiderswhiletakingbuying decisions.
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Continue.. The factors that contributed more on impacting behaviour of consumers are as follows: Cultural factors:Cultural characteristics such as values, ideologies and beliefs of specific community are part of cultural factors. Cultural factors like status, religion, geographical location and status have significant effects towards consumer decision making within hospitality sector. Personal factors:Individual have different requirements as compared with others. Individual factors results in various set of attitude and perception towards certain offers and products.
Continue... Social factors: Facts and experiences that individual gains from society also influences consumer behaviour. The way people interacts with social circle also affects their choices along with their decisions. Psychological factors:Psychology is defined as study of individual mind and the ways it affects behaviour.
Challenges of quality service delivery to meet consumer expectations While delivering quality services to the one who enters inside the Old Parsonage Hotel and meeting their expectations managers faces various challenges. Some are as follows: Recognising customers needs:The other challenge that Old parsonage Hotel faces challenges in recognising customer needs. Assurance:Ensuring customers that management will deliver them services according to their expectations is very challenging for Old Parsonage Hotel.
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Impact of digital technology on changing consumer behaviour and attitudes In current era, various changes are experienced with digital technology that shows changing behaviour together with attitude of consumers. With mediums of digital technology, customers gains valuable information about commodity, facilities, prices or services being offered within hospitality sector that changes their attitudes and behaviours to great extent. As they getsdetailedinformation,theystartsdemandingmorewhichcreates hurdlesorobstaclesforOldPatronageHoteltomeetdemandsor requirementsthatresultedonimpactingchangeswithinattitudeor behaviours towards the entity.
Emerging consumer trends affecting the Hospitality Industry As market conditions are changing it resulted in emergence of various trends which impacts on whole hospitality sector. Some emerging trends are: Sustainability:As consumer are becoming more aware about safeguarding environment and chooses that hotels which works ethically along with make campaigning programmes based on environment friendliness. New role of manpower:Now a days, customers makes bookings with the help ofdigitaltechnologiesandtomanagetheonlinebookings,hospitality institutions have to recruit competent manpower possessing wide roles of managing all clients digitally.
Conclusion As per the PPT, it has been concluded that for all hospitality firms it is necessarytounderstandconsumerbehaviourforachievinglongterm success. Factors that plays important role in influencing behaviour addition toattitudearepsychological,cultural,personalandsocial.Providing assurance as well as recognising customer needs are key challenges that business faces when delivering quality services.
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References Bell, J., 1999.‘Doing your research Project’. (3rd Ed)Buckingham: Open University Press. Gbadamosi, A. ed., 2017.Young Consumer Behaviour: A Research Companion. Routledge.