Consumer Behaviour and Insight: Hospitality Management HNC

This presentation provides a comprehensive analysis of consumer behavior within the hospitality industry. It begins by defining consumer behavior and outlining various factors influencing it, including cultural, personal, social, and psychological aspects. The presentation then identifies challenges in delivering quality services, specifically referencing the Old Parsonage Hotel. Furthermore, it explores the impact of digital technology on changing consumer attitudes and behaviors, highlighting the increased access to information and its effects on customer expectations. The presentation concludes by examining emerging consumer trends, such as sustainability and the changing role of manpower, and emphasizes the importance of understanding consumer behavior for long-term success in the hospitality sector. It includes references to academic sources and a thank you slide.

Hospitality
Consumer
Behaviour Insight
Hospitality Consumer
Behaviour and Insight
TASK 1

Table of Content
 Introduction
 The different factors that influence consumer behaviour and attitude
 Challenges while providing quality services
 Impact of digital technology on changing customer attitudes and behaviours
 Emerging customers trends
 Conclusion
 References

Introduction
Consumer behaviour encompasses aspects such as evaluating, accomplishing,
purchasing, consuming and throwing away products after their needs are
fully satisfied. It is inter disciplinary approach that examines changes
within consumers emotions, preferences along with attitudes
correspondence to buying behaviour. The presentation covers distinct
factors that has power to influence consumer behaviour, challenges while
delivering quality services, emerging consumer trends along with digital
technology impacts.

The different factors that influence
consumer behaviour and attitudes
Hospitality sector comprises of hotels,
amusements, entertainment, restaurant
along with various tourism related
services. Within hospitality sector,
consumers rely on some factors that
they considers while taking buying
decisions.

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The factors that contributed more on impacting behaviour of consumers are
as follows:
Cultural factors: Cultural characteristics such as values, ideologies and
beliefs of specific community are part of cultural factors. Cultural factors
like status, religion, geographical location and status have significant
effects towards consumer decision making within hospitality sector.
Personal factors: Individual have different requirements as compared with
others. Individual factors results in various set of attitude and perception
towards certain offers and products.

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Social factors: Facts and experiences that individual gains from society also
influences consumer behaviour. The way people interacts with social circle
also affects their choices along with their decisions.
Psychological factors: Psychology is defined as study of individual mind
and the ways it affects behaviour.

Challenges of quality service delivery to
meet consumer expectations
While delivering quality services to the one who enters inside the Old Parsonage Hotel
and meeting their expectations managers faces various challenges. Some are as
follows:
Recognising customers needs: The other challenge that Old parsonage Hotel faces
challenges in recognising customer needs.
Assurance: Ensuring customers that management will deliver them services according
to their expectations is very challenging for Old Parsonage Hotel.

Impact of digital technology on changing
consumer behaviour and attitudes
In current era, various changes are experienced with digital technology that
shows changing behaviour together with attitude of consumers. With
mediums of digital technology, customers gains valuable information about
commodity, facilities, prices or services being offered within hospitality
sector that changes their attitudes and behaviours to great extent. As they
gets detailed information, they starts demanding more which creates
hurdles or obstacles for Old Patronage Hotel to meet demands or
requirements that resulted on impacting changes within attitude or
behaviours towards the entity.

Emerging consumer trends affecting the
Hospitality Industry
As market conditions are changing it resulted in emergence of various trends
which impacts on whole hospitality sector. Some emerging trends are:
Sustainability: As consumer are becoming more aware about safeguarding
environment and chooses that hotels which works ethically along with make
campaigning programmes based on environment friendliness.
New role of manpower: Now a days, customers makes bookings with the help
of digital technologies and to manage the online bookings, hospitality
institutions have to recruit competent manpower possessing wide roles of
managing all clients digitally.

Conclusion
As per the PPT, it has been concluded that for all hospitality firms it is
necessary to understand consumer behaviour for achieving long term
success. Factors that plays important role in influencing behaviour addition
to attitude are psychological, cultural, personal and social. Providing
assurance as well as recognising customer needs are key challenges that
business faces when delivering quality services.

References
Bell, J., 1999. ‘Doing your research Project’. (3rd Ed) Buckingham: Open
University Press.
Gbadamosi, A. ed., 2017. Young Consumer Behaviour: A Research
Companion. Routledge.

THANK YOU