Consumer Behavior Insight in Hospitality

Hospitality
Consumer Behavior
Insight

Table of content
 Introduction
 Various cultural, social and psychological factor which
influence consumer behaviour
 consumer trends are changing due to the impact of digital
technology
 Conclusion
 References

Introduction
Consumer behaviour insight is process of interpreting the
human behaviour which help in providing the efficiency of
the product and services for the customers in a well define
manner. In other words this this is the method of analysing
the market and the current trends ad which help in building
healthy relationship with the customers

Various cultural, social and psychological factor
influence consumer behaviour
Consumer behaviour insight is the interpretation used by the
business to get a deeper understanding of the customer
and how they feel and behave during the purchase
decision making. Analysing the human behaviour allows
companies to really understand what are the consumer
needs and wants.