Hospitality Consumer Behavior Insight

HOSPITALITY CONSUMER
BEHAVIOR INSIGHT

INTRODUCTION
In current business era, it is identified that hospitality industry is changing regularly which is
impacting to organization. this sector is providing number of services to customer which include
accommodation, lodging, car parking, events hosting etc. a consumer behavior insight can be defines
that function which is related using appropriate ways which will helps in performing function in order
to satisfy needs and requirements of customers and helps in achieving business objectives. In relation
to current report of is based on study of Hallmark Hotel. It is group of hotel which is headquartered in
United Kingdom. Under this report there is discussion about various factors which are related to
perform of function and use of customer behavior to achieve business objectives. These is also use of
number of factors which are comparison between B2C & B2B and different approaches & methods of
market research.

INVESTIGATE THE DIFFERENT CULTURAL, SOCIAL, PERSONAL
AND PSYCHOLOGICAL FACTORS THAT INFLUENCE CONSUMER
BEHAVIOR AND ATTITUDES WITHIN A HOSPITALITY CONTEXT
Business environment can be defining as that function which is related to use of those function
which impact on performer if business activities a will helps in achieving business objectives. This
is analyzed that there are number of factors which can be use to achieve business objectives and
has to management in order to maintain profitability level in this. Some of these functions are
discussed below: